Director for Software Strategy, Mergers & Acquisitions Group
Hollis has established himself as a successful software marketing and technology expert. His various strategy, marketing and technology blogs are read over 50,000 times a month. He has over 20 years experience in creating, executing and managing innovative and effective marketing programs for startup, midsize and large technology companies in Silicon Valley and Austin TX. He has substantial expertise and a highly successful track record in positioning and launching companies and products and achieving solid, sustained growth. Hollis has developed substantial expertise in middleware, SaaS, Cloud, data management and distributed application technologies, with over 2 decades of experience in marketing, technical, product management and product marketing roles at leading companies in such as Pervasive, Aruna (acquired by Progress Software), Sybase (now SAP), webMethods (now Software AG), M7 Corporation (acquired by BEA/Oracle), OnDisplay (acquired by Vignette) and KIVA Software (acquired by Netscape). He has established himself as an industry expert, having authored a large number of technology white papers, as well as published media articles and book contributions. Hollis is a regularly featured blogger at ebizQ, a venue focused on enterprise technologies, with over 100,000 subscribers (http://www.ebizq.net/blogs/integrationedge), writes extensively on Sys-con Media (http://hollistibbetts.sys-con.com) and maintains a blog focused on creating great software: Software Marketing 2011 (http://www.softwaremarketingexperts.com) He is also active on Twitter as @SoftwareHollis Additional information is available at HollisTibbetts.com
August 08, 2012
Humor in Social Media is a tricky thing. If you want to try to be funny in social media - go for it (carefully) - the world needs more laughter. The world needs more laughter - but don't let it be at your (or your company's) expense!
July 30, 2012
Where do brands draw the line between engagement and support? When does it become "intrusion"?
April 06, 2012
Twitter claims they are suing third-party developers to protect the community - but who are they really trying to protect?
March 13, 2012
It’s sad to see a former high-flier cruising down the path of self-destruction, but I guess if you can’t innovate and succeed, sue someone who did.
December 07, 2011
Your organization's social media initiative is hobbled - potentially even endangered without integration software. It's nearly impossible for a business of significant size to get the full value of a social media initiative in place without using some sort of Integration software layer