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Sida, thanks for sharing your thoughts on Facebook's Interest Lists. Yes I do agree that setting up your own list takes time, but I still think at least it makes it all worthwhile as my lists are niche and targeted. :)
You are right, it's a typo mistake, it should be increase click through rates and reduce cost per conversion. I do apologise for that. :)
Lisa, there are loads of inbound marketing technologies out there. We personally use Hubspot. They have an amazing blog that I recommend you should subscribe to as well.
John, you do have a strong point there. Users are telling search engines exactly what they want and when, and marketers have the opportunity to be visible to their audience at that exact moment. As a marketer, what more could you ask for? :)
You are absolutely correct, you need to make sure that your ad copy needs have the following points within the CTA:
Good luck in your future PPC campaigns!
Hi Brandt, thanks, I hope you'll be able to implement those tips into your PPC campaign.