Join this free webinar to learn how leading brands are adapting to meet the needs of their customers in social media. The panel includes Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!
Six months ago, I wrote an article about the limited value of Google+, highlighting three points on why “Google+ isn’t Google-worthy.” While my first two points (barrier to entry, and cooking the books) are still valid, they are trivial to the actual usefulness of Google+.
Google has a wide scope of products aside from its search engine, and each one is an innovative leader in its respective category. However, social media has proven difficult for the digital giant to dominate. Why won't Google+ act like a Google product and be an overwhelming success?