Steve Poole
Digital Marketing Manager, Michigan First Credit Union | @michiganfirstcuSteve is the Digital Marketing Manager for Michigan First Credit Union and its affiliates Michigan First Mortgage and Michigan First Insurance Agency. Steve oversees the social media channels, web strategy, digital advertising, in-branch digital, email campaigns and more. Michigan First Credit Union is one of the State of Michigan's only state-wide credit unions and is amongst the first in the country to offer a 24x7/365 live and local call center with online chat and social media customer service.
Steve's expertise lies in social media, content marketing and drafting astonishingly mediocre fantasy sports teams.
2 articles by Steve Poole
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6 Key Notes on Managing a Digital Crisis via Social Media
May 27, 2016 -
How to Build a 24/7 Social Media Customer Service Program When You're Not a Big Brand
March 16, 2015