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Sue is the founder and CEO of GrowingSocialBiz. GrowingSocialBiz provides website and social media services to micro and small business. Sue also writes on topics related to branding, customer service, employee engagement, online presence and social media. Her articles are published on the GrowingSocialBiz blog, on LinkedIn and on the Nimble blog.
Excellent article Kevan! You've 'hit the nail on the head' (your strategy and how you go about it). I don't view your posts as self-promotion at all, although of course they do that as a by-product (promote your brand).
You are providing valuable, interesting, helpful, relevant content not only to the Buffer audience but to anyone interested in learning about social biz. Your blogs are building the Buffer brand as helpful, generous and a great resource. It doesn't take much time to say "hey, look at me ... aren't I great" (an ugly form of self-promotion) ... it DOES take time to put together blog posts that have meaty content that is interesting and helpful to people and that reflects your brand's personality. Way to go with that!!!
Justin, thank you for sharing your insights on how best to build trust with clients. I agree that providing informational and educational content that clients find valuable makes your brand more caring, humanizes it, in the eyes of consumers. They then don't see us as simply wanting to make a sale but of also caring about them and their needs. And for most of us in business, this makes us enjoy our work so much more, when we know our business is adding value to our clients.
Thanks for your comment Ajay!
Thanks for your comment Guillaume!
A quick observation would be that, as Steven Covey identified, we often don't begin, or continue to work, with the end in mind. A good sense of what we are hoping and planning to achieve through our business and then seeing how all the various pieces fit together and work together in helping us achieve it.
You mention silos, and the silo mindset, whether between departments in an organization or in the way we compartmentalize various marketing activities/functions, works against us in moving us towards the end or vision we have for our business.
Great post, as always, Kevan! Lots of good advice in this article. Thanks!
Thanks! Sounds good, Maya :-)
RT @MarkOrlan: The Opportunity in a Customer Complaint http://t.co/TNZE0cYT0J by @suecockburn #custserv
Everything You Need To Know About Mobile Ads (nfographic) http://t.co/8DHjyHNNR5
4 Simple Ways to Harvest Reviews From Happy Customers http://t.co/s5DyGTqWsU
Word-of-Mouth: It’s About More Than Your Customers http://t.co/6eOd0GmTDc via @nimble
The Opportunity in a Customer Complaint? To strengthen our relationship http://t.co/HUBOgJ152i @SueCockburn @SocialMedia2Day