Facebook, after a less than stellar 8 days on the NYSE, is taking a step back from the big lights and glitz and glamor and is focusing on the small business owners. Small business owners make up so much of the marketplace today and while it may feel as if there is a bit of over saturation for those...
Change the way people think. Show them that you are remarkable by changing the way they think about you. Tell them and show them that you are remarkable and when you say this/prove this over and over, people will start believing. You have changed the way they think about you while at the same time you are making them think of your competitor differently.
"Advertising is more alive now than it ever has been. I admit, I am a bit old school when it comes to advertising and, like many, think radio, tv, print, outdoor. But, there is a whole other medium that we tend to not necessarily consider advertising: the social platforms; which are very much alive."
"The cardinal sin of social media is talking about yourself. I suppose, but if we are all supposed to listen, then who is talking? How are we making friends? How can we ever learn anything about anyone unless we talk? Sure, we can put things up on our profiles and that is going to bear the truth. Really? We write what we think will rank us, will attract people to us as ultimately, the power behind social media is the numbers. We say it is not true but yet if we do not have “friends”/followers we have no voice and if we have no voice, then we are not heard."
"Isn’t this the same when we visit a website? We are just reading an article or arrived on a page that has us … then Woop, there it is! The pop up to subscribe. I know these perform well but, then again, it is industry folks or real customers who are just looking and have barely spent the 15 or less seconds on your site before being asked if they can be helped."