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I agree but to the extent that they have to know how the SM channels are being used and how they can fit in. Are they looking for brand loyalty through rewards are brand loyalists who are loyal because the interaction with the company has created enough of an emotional attachment that they can look no further? The tools are the tools but the connection that is established with the consumer is what keeps them coming back. The connection could be that they have always bought that brand (ie Heinz ketchup) or where the consumer can find an alternative, an alternative that fits their needs, budget and also expectations (which does include their marketing efforts).
Thanks so much for reading and commenting.
LinkedIn continues to grow and expand to meet the demands but yet stay true to what they built the platform on. It may not be the shiny new object that gets all the attention but it continues to make changes that are useful for users.
I agree with Beth and yourself, a scam. So you would pay money to be able to listen to webinars and then get a certificate? Hmh. Gee, if I knew that years ago I would not have spent thoundsands on my 2 degrees. People are looking on how to capitalize in social media and wow, creating a certificate that people have topay for. I see the $$ rolling in as convincing people that this certificate will land them the job of their dreams in one of the fastest growing industries. Not a hard sell at all. The problem is that the certificate is worth less than the paper it was printed on.
It is not new and we knew it was bound to happen. Keep pushing it out there and sooner or later people will start to think that it is credible.
Great read, thanks for writing.
I think that is one of the best features. It not gives brands a chance to interact off their own page as the brand and not an administrator/person that no-one knows who they are. For the brand the more they interact, the more exposure, for FB, well it keeps the brands and the users engaged on FB and not going elsewhere.
Happy to see your smiling face in the comments!
Yes you can. It will be in the drop down menu under account.
I have heard that but have not seen it. My page has remained static but then again there are not a whole lot of pictures as I was not as active on the page as I should/could have been. I will have to play with this as they should be static so that a page can have a really cool photo display. That is disappointing that they rotate.