CEO of Real-Time Outsource a full-service optimization & management firm specializing in all things social media. I believe that social networking has transformed advertising, marketing, PR, customer relations, and HR for businesses. I'm driven to understand, optimize, and perfect the art of social networking for all our ad agency clients, and corporate businesses we work with. Given the opportunity, I believe me & my team at Real-time Outsource can increase any brand's engagement, likability, and fan base. Your success is our success, We'd love to get working hard for you! Check us out @ RealtimeOutsource.com
No matter how big or small a social following, the primary focus for all social communities is to listen, be there to interact, and respond in a timely manner to your customers & potential prospects. I’m still shocked daily, when I come across unanswered comments on the walls of major companies, it would take 30 seconds to answer some of these comments, but instead of taking the time most business use the “too big to answer” theory.
You’ve interviewed dozens of companies and finally found the right team to manage your brand’s social media presence. Now comes the hard part: handing over the keys and letting them drive the bus. It’s difficult to do but it’s important to empower your social team so they can shine for you. Here are some tips for letting go of the reins.
It’s time to face facts. The early adopters of social media are getting older. We were still young pups when we set up our Facebook and Twitter accounts back in the early 2000s. More than decade later we swap pictures of our kids and lawn mowers instead of images of concert tickets and 4:00 a.m. pizza binges.
Social business is an ever evolving arena, and the main concern I’ve been hearing is about value! This week I’ve been asked a great question that I really wanted to address: How do I add value to my social media?
Today I was asked this great question…. How do you have 37,300+ followers on Twitter? My quick response was it takes time, a lot of targeted advertising, or just luck! With the abundance of brands working to build their followings on Twitter, I thought I’d give three of my Twitter strategies...