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Hey Janet, great post and some interesting statistics!
I've always been a fan of Red Bull and their marketing as they really understand what thier market wants! Red Bull managed to get some massive media coverage around the world in the mainstream media and all over social media. That is certainly the way how to promote a world record stunt!
I surprised to see their 'People Talking About' number has actully dropped, I would of thought that this would have seen a huge increase, even just from the number of people liking the page.
Thanks for sharing :)
Great post :)
I can agree with you that posting via a 3rd party app on Facebook and Google+ has it's problems with visibilty and reach. This is understandable and I ALWAYS post manually to these site. With the additional of scheduled posts on Facebook we can now schedule straight from our fan pages.
I have never had a problem scheduling for Twitter via Hootsuite. This is the 'control centre' for all my Twitter accounts and havn't heard of anyone's tweets getting negativly affected by 3rd party posting. Could you shed some light on this issue?
Thanks for a really in-depth post. Social media have given brands an oppertunity to react in real-time to questions & queiries.
I'm always extremely impressed when I have a problem with a product or service and can tweet them on Twitter to get a prompt response, even in a different time zone!
I would like to know what sort of software you use for your social media monitoring that you mentioned in step 1.
Thanks your great content :) Your 6 steps are similar to my 6 Step to Social Media Success >> http://initi8marketing.co.uk/6-steps-to-social-media-success/
Thanks for sharing this research, it quite surprising that only 2% of orders came from social media traffic. I agree that if you had a product to sell online you can directly associate a discount coupon number or set-up a goal in Google Analytics you can directly measure the ROI from social media.
Moving fans and followers over to your e-mail list is the strategy that would suit most businesses to help build trust. As we all know, this is the foundation to all purchases and sales.
If social media is cleverly integrated into the company website and any offline promotions and events they a running, a larger reach can be achieved in your target market via the viral affect of social. This is key, becuase the more people you reach the more likey you are to get a bigger response and more sales.
I don't think you can quite compare the vastness of social media to QR codes, these 2 technologies offer 2 very different mediums.
With every business, generating leads online comes down to 2 things, traffic and conversions. Simple.
Facebook has a brilliant advertising platform that allows advertisers to target specific audiences, and for many industries has proven successful at driving quality traffic.
I agree, not every business should be on Facebook. But for many B2C companies, it offers the opportunity to continue the relationship after a sale (and initiate contact before), which is important improving customer retention.
Marketing techniques that still work are obviously effective, but as consumers habits are changing and more time is spent on these social networks, I don't think it should be taken lightly by those who want to maximise their returns from social channels.
I can understand your point of view, but I'm not seeing social media as a shiny new object. It's a platform that offers businesses a 2-way conversation with their cusomters which, in today's inter-connected world, is essential for CRM and market research. Social can also drive targeted traffic that has been proven to convert for many businesses the world over.
I believe social media can help strengthen many businesses overall marketing if used strategically.