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Excellent article. Social media and content are extremely personal. The focus is the audience and what engages them and what is on their minds at a particular moment. Knowing your audience and what messages, current events, services you offer, etc. that answer their questions, all these add up to content and social media effectiveness. Selecting the appropriate format is critical to responding and anticipating a favorable engagement and to sharing as well. Social media's challenge is the rate at which it expands and changes, it fits no real schedule or conforms to a preset strategy; it will change and morph in an instant.
You are right on both issues. What criteria will Facebook use to judge the quality of content? Nonprofits seem to have more issues withe Facebook than most businesses.Contests, okay. Just make sure you have rules and policies Facebook page managemet has become a full time job (and I already have two :)
Well stated ! We have been so conditioned to be afraid of terrorists that anyone the Government defines as a "terrorist" is a subject for suspicion. Sen Feinstein defended PRISM by saying that the data collected could be used if the subject of the search did anything in the future. We are guilty before charged.
So many Americans are acquiescing to increased surveillance under the pretense of security that we expect the "nanny state" to protect us. A while ago riots struck London and we watched as riot police were beaten back by looting mobs who burned homes and shops undeterred by shield bearing police. Where is Monty Python when you need them ? So much for calling the police. The UK Government prohibited citizens from even purchasing US made baseball bats from Amazon.com for fear they might actually defend themselves or their property from rioters.
The internet has allowed anyone to become an author, artist, critic, or public pervert just by its openness. We have in many cases given up our manners, civility and what was previously good judgement about what was for public discussion and what we declined to discuss. Social media after all is commercial, it's Facebook and Twitter.com not ,org.
Social media indiscretions and commercial competition within its ranks make the data that's available too tempting to not sell or for a government that is rapidly jetissoning the Constitution to use against the citizens it wants to control (for their own good of course). Will you be able to buy a baseball bat on Amazon in 6 months. Maybe maybe not, just watch what you say on the phone or who you "like".
Excellent points, Alan.
Americans know little about the Constitution, much less the Bill of Rights. Romney was very accurate about 47% of Americans expecting the government to be their primary support. At least one out of five or six of the total population receives food stamps (debit cards). Almost half receives a form of Federal payment as a base of their annual income. State governments depend on Federal grants and investment to support their budgets. Even the most conservative States have massive Federal investment (BLM, Military bases etc.) as an essential form of income. Community Block Grants, the Catalog of Federal Domestic Assistance is huge.
The Fourth Amendment was instituted to prevent the search and seizure that the Colonists had endured prior to the events of 1775. The recent passivity of the residents of Boston and Watertown as armor wearing police forced their way into their homes, ordering them out, totally devoid of any search warrants shows how many have become accepting of authority-based and paramilitary force under the pretense of security and protection.
The Fourth Amendment prescribes that certain criteria be in existence for a legal search, evidence, a formal court process and other descriptive forms require proof. Secret courts, broad collection of data and maintaining a huge volume of material that could be used in the event of future investigations are as unconstitutional as you can get. Yet many Americans, and a disturbingly high number of communications professionals seem to acquiesce to going along.
Social media information collection by nonprofits and most social media groups for use within that group is essentially voluntary. Accessing that data for general broad based intelligence gathering by a secret group with questionable accountability such as NSA is a serious violation of the spirit and intent of the 4th Amendment.
Now, Alan you realize that we are now on the bulls-eye for NSA etc. by even discussing this. I'm proud to be in your company and fellowship. This is a time to stand and "preserve, protect and defend the Constitution of the United States". Good work !
Excellent points !
The corporate media has managed to sidepass some serious real news: Europe and Japan have suspended corn purchases due to the disclosure that GMO corn has infected non GMO corn in Oregon.
The FDA has not investigated the implications of the long tem effects of GMO processes; Monsanto has managed to leverage lobbying efforts and money as well as placing former execs within the current administrationinto protection and profit.
Europe has banned GMO as well as refused to purchase GMO produced food; the latest item about the cross-infestation of corn will have serious implications for US producers.
Social media, used with responsibility,is a major force in changing the way Government works. The Monsanto "protection" bill is a corrupt act to protect a corporate entity from the damage it has done to agriculture, here and now possibly in Europe and Asia.
Points well taken. This shows a disconnect between marketing a product and communication with clients. Did anyone connect the company's actions (closing stores and layoffs) with "business as usual" attitude. It's two separate messages going out from same source. Specialty coffee houses usually have a more socially savvy clientele. The perceived (and actual) insensitivity of the corporation in store closings and layofffs (in a still struggling economy) overwhelmed the news aboout a new product. Does anyone in marketing talk to one another? Did management oversee the end product message ? My observation is a disorganized company, not someone I would patronize. There are other coffee vendors after all.It looks like the social media work was farmed out and no one bothered to see that the message ws coordinated to what was going on. Genuine disconnect.