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Shell Robshaw-Bryan is a marketing consultant and professional blogger who works for the Cheshire based digital agency Surefire Media, where she specialises in organic search, content strategy and social media engagement. Shell has extensive experience in consumer retail brand marketing, web design, SEO and content writing and ran her own web design and SEO business for a number of years.
As well as writing for her own Uber Marketing blog and for her clients blogs, Shell is also a keen snowboarder, whose other hobbies include travel, music and photography.
I think the important thing that businesses should learn from this research, is that a marketer is not necessarily a social media expert and vice versa. Whilst social media is a tool available to marketers, this does not automatically mean they are best placed to advise on the day to day management or analysis of social media activities.
My advice is to ensure that whoever is handling your social media, has the relevant skills and has a proven track record in this area, and also that they understand the bigger strategic marketing picture too.
I'm really looking forward to seeing the results of this study.
Due to a limited amount of time available to manage social media each day, I've chosen to limit my choice's at this stage, to Google+, Twitter, Pinterest and instagram.
Thank you. Sorted now.
Thanks for your comments David.
I agree, it's possible to generate organic engagement. I've grown many successful Facebook communities for clients over the years.
I'm talking about a personal strategy here though, for a new blog. You ask if this engagement I've generated elsewhere has translated into business? The blog is less than a month old, and it is not a commercial venture, it's a personal free time project, though of course somewhere down the line effective monetization would be nice!
With limited time available I've simply chosen to focus my time elsewhere.
Whilst Facebook organic activities are still possible, starting at 0 now is very different to dealing with an existing community, built before the most recent changes.
My clients range from absolute starts ups (after 6 weeks one has 17 Facebook followers and zero engagement) through to large, vibrant and highly responsive Facebook communities of 35,000+.
It is hard work indeed and for some businesses willing to invest, it can work but people need to stop seeing it as the best solution because that isn't always the case.
The opportunity cost is too high for me to want to use it, and I'm pleased with the results I've had so far.
Thanks for typo heads up too.
Hi Natascha. I must say I disagree.
Facebook is not the best or right social network for some businesses to use. There are lots of businesses for example, some b2b industrial or highly technical or scientific brands. Too many people immediately jump onto Facebook due to familiarity without stopping to think if their audience is there and if so, about the investment needed to reach them.
I don't claim that people should ignore Facebook, I simply state my case for why I've personally chosen not to use it for my new blog.