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Thanks for reading and commenting.
Personally, I feel social media is best done in-house, but almost all businesses seem to rely on agencies, which may not be such a good move as you've pointed out out.
Thank you for reading.
Totally agree. I have seen a few users who've sent powerful auto DMs - like a brand that gave away a free pdf to its new followers using them. But, for the most part, they are spam as you've correctly pointed out.
Common, but often overlooked metrics. Good post, Chad.
I'd add unfollowers as metric too (since it gives you an idea of which posts aren't working). But, then again, maybe I am biased, since I work for JustUnfollow. :)