March 18, 2015
A lot of marketers I have interacted with tend to spend a lot of their resources - time, money, brain power - on creating beautiful, artistic photographs to upload on Instagram. What they, surprisingly, ignore completely are the captions.
September 02, 2014
Getting followers on Instagram isn't easy and there are things about this rapidly growing social network that a lot of users still don't know. Revealing five scientifically backed secrets about Instagram that will help you use the network better and get more followers in the bargain.
July 20, 2014
Numbers, graphs and hard-to-refute research-based facts on how you can attract and keep new followers on your Twitter account.
September 23, 2013
Twitter is a social platform. In most on-ground social settings we are very aware of our appearance, our mannerisms, our words. Why does this etiquette rarely show up in our virtual interactions? Keep a few virtual society rules in mind and you'll no longer have to wonder, "Why are so many people unfollowing me?"
September 03, 2013
Don't ignore complaints. Do you take the ostrich approach when someone complains about your services on Twitter? Sticking your head in the sand won't make their tweet go away, it will only portray your business in a very bad light. Reply to them, try to solve their issue - if you can't, put them in touch with someone who can.