A lot of marketers I have interacted with tend to spend a lot of their resources - time, money, brain power - on creating beautiful, artistic photographs to upload on Instagram. What they, surprisingly, ignore completely are the captions.
Getting followers on Instagram isn't easy and there are things about this rapidly growing social network that a lot of users still don't know. Revealing five scientifically backed secrets about Instagram that will help you use the network better and get more followers in the bargain.
Twitter is a social platform. In most on-ground social settings we are very aware of our appearance, our mannerisms, our words. Why does this etiquette rarely show up in our virtual interactions? Keep a few virtual society rules in mind and you'll no longer have to wonder, "Why are so many people unfollowing me?"
Don't ignore complaints. Do you take the ostrich approach when someone complains about your services on Twitter? Sticking your head in the sand won't make their tweet go away, it will only portray your business in a very bad light. Reply to them, try to solve their issue - if you can't, put them in touch with someone who can.