It looks like a little less than 1% of the Instagram and Twitter chatter was actually at the Super Bowl - but I don’t think the Radian6 numbers are that trustworthy (since I doubt they could be replicated) – but I’ll go with them for this analysis. Remember – I used the same hashtags and keywords as I was picking up from Geofeedia.
I was thinking about a recent post by a friend, two recent conversations with close friends of mine who work in social media agencies , plus a recent review of my book and the same thing keeps coming up – everyone seems to want to measure Social Media ROI, but for the most part, comes up short.
"OpenAmplify looks interesting and sexy, particularly if it can be retrofitted to social listening platforms such as Radian6; other integrations exist, one of these is with Market Research company Millward Brown, has been using OpenAmplify since last year to help cut down on the manual coding of document verbatim (I’m assuming).
"So what gives – why are these deliverables taking so long to do and turning out being more expensive? I have the answer - Social Analytics is not a set, fixed process yet – it resists being priced as one. That means it is probably not a good idea to price deliverables as if they were able to be done in a certain fixed time period – that will only be the case if the exact same thing is done exactly the same way, time after time. "