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B.L. Ochman is a uniquely experienced digital pioneer who has been helping blue chip brands incorporate social media into their marketing strategy since 1996. She CEO of Maximum-Plus Workshops for GooglePlus Success, a Google-certified GooglePlus Helpouts Coach, YouTube partner and YouTube Channel Creator. Publisher of What's Next Blog, she also is co-producer of the weekly Beyond Social Media Show and an activeGoogle+participant
With experience in verticals from cars to cookies, she’s served brands including Ford Motors, Meijer, Transitions Lenses, Cendant, Simon & Schuster, McGraw-Hill, Mrs. Fields Cookies and American Greetings. She's co-founder of the pet lover’s site and blog Pawfun.
She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext. She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards featuring your favorite pets' photos.
Accolades and street cred: One of 25 of The Most Powerful and Influential Women in Social Media; Top 150 Social Media Marketing Influencers; AdAge Power 150 blogger. Contributor to AdAge Digital Next, Mashable, Social Media Today, MediaPost and BusinessWeek. Blogger since 2001. Speaker at more than 25 conferences.
Another easy to fix mistake is not filling out your profile completely. It's important to list achievements, what types of things you can help people with, the kinds of clients you work with, links to your entire social footprint. Your profile is important to your search results, so spend time making it complete.
B.L. Ochman https://plus.google.com/+BLOchman
and, dear anonymous, you are entitled to your opinion, even if you don't wish to identify yourself.
Thanks Yasmin! Just read your post and it makes some excellent points.
There are some issues for pages on Google+, particularly when it comes to events, but it is important to begin brand presence there, as you note.
Classic shill, huh?
It'd be nice if Google would pay me for all the positive buzz I create about Google+. :)
Back in 2007, when I said Twitter is important for marketers, people said that about Twitter and called me all kinds of names, for which they've since apologized. In fact, many of those people are now power users of Twitter. But this is the first time my journalistic integrity has been questioned.
Early adopters are gaining traction in GooglePlus and it'll become clear to others in a coupe of years, just as it did with Twitter. Meanwhile, haters are going to hate.
Quite simply Barry Nelson, you're wrong.
Yes, Facebook is a great place to interact with friends and family. G+ is a great place to access and interact with people you don't already know, who can be great for your business.
But you need to use the tools that make you comfortable, and that doesn't need to include Google+