24 year old online/social media ad man. A self confessed geek, my Twitter bio sums me up - Lover of good food & red wine. All views are mine, and not that of any company.
February 26, 2014
Location based advertising is nothing new. Google offer it, Foursquare have a fairly robust offering, and even mobile operators such as O2 have tried to jump in on the act. Apple offer iAds, but in my own experience, they’ve never been relevant to me, let alone my location.
September 06, 2013
For me, influencer sites can be used as part of a brands social strategy, but only to drive initial awareness amongst an audience. Providing the brand can discover precisely how relevant the individuals are that they are using through social influencer tools, they will have a strong grounding for extending a message, and gaining brand advocates.
September 01, 2013
Facebook have been rumored to be bringing out 15 second video ads, but how could they effect the platform, for both users and the brands who advertise? This post looks at both the pros and cons, and why they could have such a big effect on the social networking giant.
August 05, 2013
Earlier this week, Facebook announced that they are finally allowing posts from the social networking site to be embedded on other websites, much in the same way that Tweets can be embedded. There are a number of key benefits for brands, so let's take a look.
July 03, 2013
Content marketing is not a new thing. In fact it’s been around for years, it’s just that it’s got a name now. For brands, it offers a massive chance to get ahead of competition and engage with consumers by delivering them insightful, relevant information.