Facebook's long-awaited direct-to-Facebook publishing service was finally announced on Wednesday, giving publisher the ability to directly post their articles to the social networking giant's site. In essence, Facebook Instant Articles are pieces of content that are consumed in their entirety on Facebook's mobile apps, meaning the reader does not have to click through to the publisher's site. At launch, brands like Buzzfeed, NYT, BBC News, The Guardian and National Geographic have access to create and publish these instant articles, but should it be successful, open access could potentially change the way the industry works.
Location based advertising is nothing new. Google offer it, Foursquare have a fairly robust offering, and even mobile operators such as O2 have tried to jump in on the act. Apple offer iAds, but in my own experience, they’ve never been relevant to me, let alone my location.
For me, influencer sites can be used as part of a brands social strategy, but only to drive initial awareness amongst an audience. Providing the brand can discover precisely how relevant the individuals are that they are using through social influencer tools, they will have a strong grounding for extending a message, and gaining brand advocates.
Facebook have been rumored to be bringing out 15 second video ads, but how could they effect the platform, for both users and the brands who advertise? This post looks at both the pros and cons, and why they could have such a big effect on the social networking giant.
Earlier this week, Facebook announced that they are finally allowing posts from the social networking site to be embedded on other websites, much in the same way that Tweets can be embedded. There are a number of key benefits for brands, so let's take a look.