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Yvonne Lyons is Right Source’s vice president of content marketing, overseeing content strategy and creation for all of our clients. She ensures that all content produced at Right Source is of the highest quality and is aligned with our clients’ business strategy and goals. Yvonne received a bachelor’s degree from the Johns Hopkins University in writing and literature and has more than 20 years of experience in marketing, branding and communications. See more from Yvonne on Twitter and the Right Source Marketing blog, connect with her on LinkedIn, or subscribe to her RSS feed.
Thanks for the post suggestion, Justin. I like the tip about getting rid of 10% of your words. Getting your point across in the simplest way is often the best way.
Glad the post and the checklist were helpful. Reading backwards is a tough one, I agree, but it will help you with spelling errors, especially, because you're forced to look at every word. Let me know how it goes!
I agree, Jill, I think that giving your copy a rest is often the best way to find typos. The hard part is finding the time to do that! Glad you liked the post.
Glad you found it helpful. (I thought about adding an exclamation there, but held back.) English grammar has some weird rules. There's probably enough confusing stuff for a Part 3. :)
Glad you liked it. Totally agree--selling in a blog post totally kills it for me!