How To Build an Engagement-Driven Demand Gen Strategy in 2017
With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornstein for “How to Build an Engagement-Driven Demand Generation Strategy in 2017”, where you will learn marketing techniques to drive prospect engagement and drive pipeline.
In this session, you will learn:
- How to move from passive to active marketing
- Examples of engagement-based tactics
- How to leverage behavioral data to find your best leads