Social Media Expert Q&A Series with Mari Smith

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Note from the editor

If you've spent any time researching or working in social media marketing, you've heard the name Mari Smith

A leading voice in the industry, Mari has been speaking at digital marketing events all around the world since 2007, and has worked with a broad range of well-known businesses to help them develop effective approaches to digital marketing, live-streaming, Facebook and Instagram ads and more. 

Mari has written books on the topic, has built a large online community around her tips and advice, and was even hired by Facebook at one stage to lead its 'Boost Your Business' events series, which was designed to help SMBs learn key Facebook marketing approaches. 

These experiences have given Mari unique insight into key best practices and trends of note. We recently had a chance to ask Mari a few questions about the evolving digital marketing space.

Q: What do you think has been the most significant trend in social media marketing over the last few years?

• Published July 22, 2021

Q: Which platforms and/or features have produced the best results for your clients over the last 12 months?

• Published July 27, 2021

Q: Which feature/s do you believe are underrated from a marketing perspective?

• Published July 27, 2021

Q: What's the key, in your opinion, to an effective Facebook marketing strategy?

• Published July 27, 2021

Q: What's a key lesson you've learned that's helped improve your approach to live-streaming?

• Published July 27, 2021

Q: Do you think Apple's new ATT update will have a major impact on Facebook and Instagram advertisers?

• Published July 27, 2021

Q: What are your thoughts on Instagram Reels and the potential it holds for marketers?

• Published July 27, 2021

Q: What coming developments do you think will have the biggest impact on Facebook marketing over the next five years?

• Published July 27, 2021

Social Media Expert Q&A Series with Mari Smith

A leading voice in the industry, Mari has been speaking at digital marketing events all around the world since 2007, and has worked with a broad range of well-known businesses to help them develop effective approaches to digital marketing. We recently had a chance to ask Mari a few questions about the evolving digital marketing space.

included in this trendline
  • What do you think has been the most significant trend in social media marketing over the last few years?
  • Which feature/s do you believe are underrated from a marketing perspective?
  • Which platforms and/or features have produced the best results for your clients over the last 12 months?
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