Twitter can be a vital part of your social media strategy when used properly. Sharing tips and advice, providing customer service, answering questions, and giving product or service updates are just a few ways you can use it to your advantage.

No matter what your goals are, you probably want to grow your Twitter following to reach as many users as possible. However, focusing on the quality of your following is of utmost importance for maximizing the effectiveness of your Twitter presence.

Here are three cardinal sins to avoid when growing your company’s Twitter following.

1. Buying followers
Sure, you can buy thousands of Twitter followers at a relatively low cost, but what’s the point? Having 10,000 people that don’t care about what you’re tweeting won’t help you in the least. It can also cost you credibility in the eyes of your true followers who catch wind of what you are doing. Buying your audience comes off as desperate and shows a lack of understanding when it comes to Twitter and social media as a whole.

2. Deceitful following and unfollowing
Following a user, receiving a follow back, then unfollowing them is the sleaziest tactic to get more followers. This is an especially bad strategy for a brand, but it happens every day. Want to lose credibility and make people not want to do business with you? Then duping people into following you is the golden ticket.

3. Letting it go to your head
Seeing significant growth of your Twitter following increases exposure for your business and is an exhilarating feeling, but remember where you started. Make sure not to let it go to your head. Continue to interact and engage with your audience and be appreciative of their retweets, mentions, and continued support!

• About the Author
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Brett Heitz

President, Such Great Heights Marketing

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Brett is the President of Such Great Heights Marketing, a marketing company serving small businesses in the Detroit, Michigan area. He is passionate about providing marketing services that help local businesses thrive and grow.