May 05, 2015Organizations should treat social media as they would any other electronically stored information and assume it is potentially discoverable. Und...
April 07, 2015If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketi...
March 19, 2015It’s no surprise social customer service demand is on the rise. To stay ahead of the game, your brand must formalize a streamlined and scala...
March 13, 2015Fifty-seven percent of customers expect the same level of response through social channels as traditional support channels. That can be cha...
Aug 3 Posted 1 year ago
why always when we make this comparison betwen SM and SNSs, dealing with then as a communication tools but this tool has just one direction. actually, if the firm for example want to retrieve any kind of information from (Comments, tweets, consumer reviews), it will deal with these both tools as the same with no difference at all. but maybe the quality and the quatity of this data and information will differ between Social media and SNSs.
what I want to say there are differences among these two tools when we use it to push the product or service or even the information to the customers. on another hand, both of them do the same mission when we use it as a tool to get the information.
In short, we must deal with Social (Media or network sites) as a communication tool with two different directions (the first one: from sender to reciever) and (the second one from reciever to sender)
Mar 11 Posted 2 years ago
When people use the word ’social media,’ they usually mean the following: Social Media: Internet-based tools, used in a synchronous (at the same time) or asynchronous (not at the same time) manner by two or more people to share personal information.
Note the phrase “personal information,” as it will become important in future posts (a bit of foreshadowing, possibly?). With the above in mind, the difference of ’social networking’ as it relates to social media is as follows: Social Networking: the act of using one or more social media to remain in contact with existing acquaintances and/or meet new ones.
The bottom line is : Social Media are tools, and Social Networking is the process of using those tools.
Jul 22 Posted 2 years ago
Matteo Pantalone and others. You can't say Social Network doesn't work inside Social Media. Because it's an stupid. And that the Internet Law says: Quote: Facebook, twitter, myspace and youtube are Social Networking sites.
Facebook is social networking(SNS). Where people post comments, blog, leave instant messages and add friends.
Twitter is where people and leave Direct Messages.
Myspace is the samething as Facebook.
Youtube is the Center for Social Media. Where people post videos and leave comments.
So stop this confusion. Now guys. STOP THIS TREND.
Apr 17 Posted 2 years ago
I'm glad you made made the disticntion that the social media is a technology and the social networking can be generated from the technology through human activity and relationship building. I like to use the analogies of broadcast TV and radio. When they were each introduced as new technologies, it took a while for businesses to work out how to use them to "speak" to their audience. Each has a specific set of expectations, limitations, protocols, potentials, pros and cons - some of which have evolved over time. As a technology, social media and its various platforms will evolve its own set of expectations, limitations, protocols, potentials, pros and cons. The skill will be to build relationships (network) within that set.
Dec 9 Posted 3 years ago
@Sarah Hartshorn Great article - it's really helped me in my research!
I am however, still confused and my understanding is the following:
Social Media/Marketing - is like the parent company, the first thing since traditional, above-the-line (billboards, t.v ads, magazine covers) marketing methods. It took the traditional marketing messages and ad and moved them online, therefore creating an alternative method of receiving the information.
Social Networking (marketing) - is part of the family of Social Media/Marketing, it's more of a tool/technique used as part of social media and the technique involves two-way conversations that build relationships rather than just broadcasting your message. That's all social network (marketing) is, obvisouly not mentioning the advantages and effect of this method.
According to your understanding, is the above (my view) correct? If not, then what are your views on the above, it would be really interesting to know :)
Jul 2 Posted 3 years ago
Yes Social Media & Networking have Differences........ its upto you to choose one or both
Jun 26 Posted 3 years ago
Great points that you make about the importance of businesses to understand the differences between the medium and the use of the medium (e.g. to network). Do you see a shift or differences in trends a year after making this post?
Dec 12 Posted 4 years ago
Nice comparison and a good explanation of both. :)
Thanks for the share. :)
Aug 31 Posted 4 years ago
Excellent differentiations and very useful article.
Jul 28 Posted 4 years ago
So, I guess when we look at this page, top portion is Social Media and bottom potion is socal networking?
May 7 Posted 4 years ago @Carlos Roman@Sandee WeinerThank you both. I'm glad that this post is helpful and informative. Tried to keep it simple and it looks like it turned out decently. ;-)Have a great Friday to all.
May 6 Posted 4 years ago ... you had me at number 1. Thanks! I'll finally sleep better knowing the diff between social media and social networking. Seriously, transmit / share vs engagement. Got it. /sandee
May 6 Posted 4 years ago Great Article! 100% in agreement.
May 6 Posted 4 years ago Apologies for a tardy reply to everyone's great feedback and commentary. Thank you all for taking the time to share your perspective and thoughts. Really appreciate hearing what everyone has to say and learning from your opinions.Thank a million to everyone. :-)Sarah
May 4 Posted 4 years ago Social media and social networking are much broader constructs than their applications in a marketing (or sales or PR) context would indicate. I articulate a more holistic perspective in Part 1 of the Social Media Primer I'm creating, which is entitled "What is this â€œFireâ€ of Which You Speak?" and is based on the conceptual definitions provided in Wikipedia and other sources. The idea that social media and social networking have organizational value well beyond their external applications is articulated in Part 2 of the primer, entitled "The Juggernaut is Bigger than You Think."
May 4 Posted 4 years ago I like your clarification of the differences between media and networking. Personally I think that the views you expressed demonstrate part of the gap between 'tradional' media thinking (must advertise, must get in people's faces, must broadcast, etc.) and new media thinking (let your audience see who you are and come to you). Nice points!
May 4 Posted 4 years ago Social media being the tool of social networking is a good definition. The "two-way" communication aspect needs to be fleshed out, not in your definition, but in the way business uses it. User posting a comment and company responding with a modern day version of the form letter is not two-way. Business is still a bit pigheaded on this key point. I fear the day that social media is taken over by business, unskilled in the aspect of being social, and this media is turned into another giant spam machine."Asking friends and coworkers to vote" is so common as to make things like the Webbies a worthless achievement. I have two, but because of the marketing of votes, they have no value to me. Emmys and Oscars have a similar ploy with the "for your consideration" ads placed in the trades, but with the sample so small in internet media awards, it's more an award for "award marketing" then in the project itself.