Join us for the premier social media, marketing, and communications event, brought to you for a second year by SMT. Buy your pass now!
Post your event here and we'll share it with our community. If one of our members is featured, we'll promote as well on their profile.>
Your resource for exclusive content and insights from Social Media Today, and opportunities to reach our community of professionals.
The Social Business Book Club brings you books, discussions, and insights from today's to business thought leaders.
Join interactive talks and and panel discussions with leading thinkers and practitioners on social media and networked business, or browse the catalogue of recorded sessions - all completely free.
Reach Social Media Today's community of marketing and communications professionals in an editor-approved context with a native advertising package.
Content marketing is having an important impact in the way consumers interact with brands. According to the Content Marketing Association, 68% of consumers read content from brands they love. Uberflip's latest infographic explores the way B2C companies are leveraging content marketing tactics, including most common objectives, favorite promotion tools, metrics and success cases.
“Marketers are increasingly using content marketing to engage consumers with compelling materials that educate, inform, entertain and guide them along their buying journey,” says Neil Bhapkar, VP of Marketing at Uberflip. “It’s important to move beyond the buzz and look at what we marketers are doing as an industry in order to learn from key trends and success cases.”
Jose is a seasoned professional with 8 years of experience in online marketing, traditional marketing and cross-platform content with a design edge. He has successfully worked with public and private sector brands such as Sales For Life, Uberflip, Wella and the Governement of Ontario, Canada.