Get the tips on how to get your brand ready to win the hearts and minds of today’s consumer – a more savvy consumer than ever. Join us for #SMTLive

B2C Content Marketing: Goals, Tactics and Success Cases [INFOGRAPHIC]

Content marketing is having an important impact in the way consumers interact with brands. According to the Content Marketing Association, 68% of consumers read content from brands they love. Uberflip's latest infographic explores the way B2C companies are leveraging content marketing tactics, including most common objectives, favorite promotion tools, metrics and success cases.

“Marketers are increasingly using content marketing to engage consumers with compelling materials that educate, inform, entertain and guide them along their buying journey,” says Neil Bhapkar, VP of Marketing at Uberflip. “It’s important to move beyond the buzz and look at what we marketers are doing as an industry in order to learn from key trends and success cases.”

Join The Conversation

  • Edwin Dearborn's picture
    Jul 28 Posted 2 years ago Edwin Dearborn

    The infographic is clear on where all business need to focus their attention. I look forward to more "how to" articles, as well as dedtialed case studies, how CMO's are engaging their content strategy.

Upcoming Webinars


  • September 08, 2015
    Find out how today’s top marketers are using social display to build brand love and grow business. Download “The Pursuit of Social Persuasi...
  • September 03, 2015
    The Social Customer Service Index 2015Measuring Use and Effectiveness of Social Media Tools for Customer Service An exclusive whitepaper bro...