Five Benefits of Using LinkedIn to Grow Your Business and Your Career

Brian Hughes
Brian Hughes Founder, Internet Marketing Master, SEO Ninja, and Social Media Warrior, Integrity Marketing and Consulting

Posted on January 8th 2014

Five Benefits of Using LinkedIn to Grow Your Business and Your Career

Growing Business using LinkedInIf you are like most digitally minded people, you are probably aware that LinkedIn is the social network of choice for working professionals looking to make connections. Many tech-savvy business professionals, possibly even a majority of the business workforce, have profiles on LinkedIn and are connected to the social network a majority of the time through their computer or mobile device.

Since there is every indication that more and more business will be moving to social media, taking advantage of the free exposure provided by a network like LinkedIn simply makes sense. Check out the following advantages of taking an active role in managing your company’s LinkedIn profile, and then get to work!

1. B2B Networking

Finding vendors, suppliers, manufacturers, and other third party resources is a breeze with LinkedIn. The platform is designed to connect people and companies with like interests, after all, and your chances of finding a partner you can trust are greatly increased with the power of the network. Rather than combing through a phone book and comparison price shopping for days or even weeks before choosing a vendor, you can send a couple InMails and be done in just a few hours. In addition, seeing the vendor’s online presence gives a more complete picture of a company than just speaking to someone on the phone might, so you can see if other businesses have had good experiences working with the vendor.

2. B2C Networking

Brand building is a vital part of any business plan, and a well-managed LinkedIn profile can serve as a flagship for your brand. By keeping active and posting often on the site, you can build your brand bit by bit, increasing likeability and gradually building the trust of your potential customer base through timely, relevant, and interesting posts. Your brand is how you identify with your customers both current and future, and LinkedIn provides a perfect way to shape that brand image the way you want it.

In addition, LinkedIn can be a great avenue to promote new products and services without resorting to traditional advertising campaigns. By contrast to an expensive ad campaign, generating buzz on the social network is affordable, flexible, and totally in your control.

3. Lead Generation

Networking with possible consumers by optimizing your account profile and company page, as well as consistently posting relevant and unique content, are both key elements of getting the most from the social network, as discussed in point #2 above. A direct result of continuing to build a more coherent and focused brand is the generation of new leads that will come about organically as people find you on LinkedIn and like what they see. This method combines all the best aspects of traditional word-of-mouth lead generation with the control of showing customers your best side by choosing what to include in your profile.

4. Staffing

Your dynamic and consistently relevant LinkedIn profile is sure to attract enquiries and applications from top talent who are using the network to find great job opportunities. Take advantage of this by keeping an active list of open jobs and positions attached to your own company page, to be easily found by someone who may be looking to join your team. Since LinkedIn is the social network of choice for business networking and career advancement, top tier talent is likely to come your way based on the quality of your company profile alone.

5. Customer Satisfaction

Finally, LinkedIn offers a perfect avenue through which to interact with your customer base, with surveys, messaging and comments. If done right, this can provide a perfect means for achieving great customer satisfaction levels and showing you are a company that cares. Customers truly appreciate feeling like their voice is heard, so interacting with customers via the public and private messaging options on the social network is a great way to resolve any issues and show that you are listening to your customers, as well.

Many business professionals assume that LinkedIn is just a networking site for job hunters and recruiters, and as a result, miss out on the broader benefits of the platform. As with any social network, the benefits of a well-maintained profile centered on outreach – whether to new customers, new vendors, or even new recruits. LinkedIn’s many benefits as a social platform make the site a vital part of any business’ web strategy and social media presence.

Brian Hughes

Brian Hughes

Founder, Internet Marketing Master, SEO Ninja, and Social Media Warrior, Integrity Marketing and Consulting

"Attitude is a little thing that makes a big difference." Winston Churchill

Brian's an Internet Marketing Master, SEO Ninja, Social Media Warrior and founder of Integrity Marketing & Consulting. He enjoys being a contributor to Social Media Today, writing on hot topics across several industries. Mr. Hughes is enthusiastic about his journey into entrepreneurship and is looking forward to all the experiences it will bring.

He enjoys getting brands recognized, creating epic content and getting websites ranked high in the search engines for relevant keywords. He has accomplished this for himself and many of his clients. Brian often says, "trying to accomplish the desired results from SEO without great content and branding is like trying to mix cement without water, you will not get solid long term results." But he says this must also result in more leads and increased bottom lines, to make clients happy. "A satisfied customer is the best business strategy of all." Michael LeBoeuf

Two of Brian's crowned jewels are his #1 search engine results in Google for the keyword phrases "seo fort lauderdale" and "internet marketing fort lauderdale". Search them yourself to confirm.

Brian is in the process of learning how to be an entrepreneur and really has a passion for it. He's a natural born leader and is a creative thinker, which helps him in his quest. Mr. Hughes believes in having mentors, setting goals and accountability. He realizes that half the battle is actually surviving the challenges that entrepreneurship throws at him.

Brian loves exploring the galaxy with his beautiful first mate and 3 crew members as captain of the SS Hughes. As much as Brian loves his work, everything still revolves around his family and his faith. In Brian's leisure he enjoys watching TV shows like Shark Tank and Mom. He is a movie buff and a fanatic for music, especially good hip-hop. One of Brian's favorite places to eat is Olive Garden, "gotta love those bread sticks!".

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Comments

It is a good article and applied points prove to be useful

Linkedin is the best platform where you can put your business to explore and to connect most enterprises on Linkedin.

Thanks

Adeyemi Fawole

Thank you very much for the kind words.

Iwould like to experience with people in terms of making education accessible to all 

Great tips! LinkedIn is definitely underused as a marketing channel. 

Thanks Lynn, I'm glad you enjoyed it. Yes Linkedin is definitely gets overlooked for marketing. 

A very informative article, however I struggle to find the time for LinkedIn, and I know that could be a huge error on my part going forward.

Thank you Darren! I can relate to that. There was a time I was the same way and it wasn;t until a friend of mine gave me a wake up call on the value of Linkedin. Since then I've taken it much more serious and it has paid off immensly! Good luck and let me know if you have any questions.

In linkedIn, you can also participate with groups and join discussion. In a way, you could establish online presence and be visible with prospects.

Thank you Julie, you are absolutely correct. I was planning on covering that soon. =)