Five Benefits of Using LinkedIn to Grow Your Business and Your Career

Brian Hughes
Brian Hughes Founder and Internet Marketing Expert, Integrity Marketing and Consulting

Posted on January 8th 2014

Five Benefits of Using LinkedIn to Grow Your Business and Your Career

Growing Business using LinkedInIf you are like most digitally minded people, you are probably aware that LinkedIn is the social network of choice for working professionals looking to make connections. Many tech-savvy business professionals, possibly even a majority of the business workforce, have profiles on LinkedIn and are connected to the social network a majority of the time through their computer or mobile device.

Since there is every indication that more and more business will be moving to social media, taking advantage of the free exposure provided by a network like LinkedIn simply makes sense. Check out the following advantages of taking an active role in managing your company’s LinkedIn profile, and then get to work!

1. B2B Networking

Finding vendors, suppliers, manufacturers, and other third party resources is a breeze with LinkedIn. The platform is designed to connect people and companies with like interests, after all, and your chances of finding a partner you can trust are greatly increased with the power of the network. Rather than combing through a phone book and comparison price shopping for days or even weeks before choosing a vendor, you can send a couple InMails and be done in just a few hours. In addition, seeing the vendor’s online presence gives a more complete picture of a company than just speaking to someone on the phone might, so you can see if other businesses have had good experiences working with the vendor.

2. B2C Networking

Brand building is a vital part of any business plan, and a well-managed LinkedIn profile can serve as a flagship for your brand. By keeping active and posting often on the site, you can build your brand bit by bit, increasing likeability and gradually building the trust of your potential customer base through timely, relevant, and interesting posts. Your brand is how you identify with your customers both current and future, and LinkedIn provides a perfect way to shape that brand image the way you want it.

In addition, LinkedIn can be a great avenue to promote new products and services without resorting to traditional advertising campaigns. By contrast to an expensive ad campaign, generating buzz on the social network is affordable, flexible, and totally in your control.

3. Lead Generation

Networking with possible consumers by optimizing your account profile and company page, as well as consistently posting relevant and unique content, are both key elements of getting the most from the social network, as discussed in point #2 above. A direct result of continuing to build a more coherent and focused brand is the generation of new leads that will come about organically as people find you on LinkedIn and like what they see. This method combines all the best aspects of traditional word-of-mouth lead generation with the control of showing customers your best side by choosing what to include in your profile.

4. Staffing

Your dynamic and consistently relevant LinkedIn profile is sure to attract enquiries and applications from top talent who are using the network to find great job opportunities. Take advantage of this by keeping an active list of open jobs and positions attached to your own company page, to be easily found by someone who may be looking to join your team. Since LinkedIn is the social network of choice for business networking and career advancement, top tier talent is likely to come your way based on the quality of your company profile alone.

5. Customer Satisfaction

Finally, LinkedIn offers a perfect avenue through which to interact with your customer base, with surveys, messaging and comments. If done right, this can provide a perfect means for achieving great customer satisfaction levels and showing you are a company that cares. Customers truly appreciate feeling like their voice is heard, so interacting with customers via the public and private messaging options on the social network is a great way to resolve any issues and show that you are listening to your customers, as well.

Many business professionals assume that LinkedIn is just a networking site for job hunters and recruiters, and as a result, miss out on the broader benefits of the platform. As with any social network, the benefits of a well-maintained profile centered on outreach – whether to new customers, new vendors, or even new recruits. LinkedIn’s many benefits as a social platform make the site a vital part of any business’ web strategy and social media presence.

Brian Hughes

Brian Hughes

Founder and Internet Marketing Expert, Integrity Marketing and Consulting

Inspirational British leader Winston Churchill once said "Attitude is a little thing that makes a big difference." I took that optimistic approach and founded Integrity Marketing & Consulting to help get brands recognized and their sites ranked highly.

I've been a regular contributor to Social Media Today since January 2014, where I write about helping small businesses be successful with their Internet and social media marketing objectives. You'll find I'm an Internet Marketing Expert, whose mission is to increase business awareness while driving up sales and improving customer engagement.

I often say, "trying to accomplish the desired results from SEO without great content and branding is like trying to mix cement without water. You will not get solid long term results." But I also say this must result in more prospects and an increased bottom line to make clients happy. Accountability is key here. "A satisfied customer is the best business strategy of all." - Michael LeBoeuf

Bragging rights: #1 Search engine rankings in Google for "SEO Fort Lauderdale" and "Internet Marketing Fort Lauderdale". Search for yourself to confirm.

I consider myself an entrepreneurial-minded business owner, where I take my years of experience in SEO and branding and use that to increase online awareness of companies by getting their websites to the top of major search engines for relevant keywords. I have accomplished this for myself and my clients.

All work and no play makes Brian a dull boy. Brian enjoys life with his beautiful wife and three kids. His love of SEO and Social Media play second fiddle to his family and faith. In his spare time, you'll find Brian enjoying the bread sticks from Olive Garden, rocking out to some good hip-hop or dubstep, learning from the entrepreneurs on Shark Tank, taking in a good movie with the family, and quoting random world thought leaders. "Positive thinking will let you do everything better than negative thinking will." - Zig Ziglar

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Comments

Adeyemi Fawole Writer Adeyemi Fawole NZ
Posted on January 9th 2014 at 6:59AM

It is a good article and applied points prove to be useful

Linkedin is the best platform where you can put your business to explore and to connect most enterprises on Linkedin.

Thanks

Adeyemi Fawole

Brian Hughes
Posted on January 10th 2014 at 7:17PM

Thank you very much for the kind words.

mmmohammed
Posted on April 15th 2014 at 4:25PM

Iwould like to experience with people in terms of making education accessible to all 

Lynn O'Connell
Posted on April 29th 2014 at 7:36AM

Great tips! LinkedIn is definitely underused as a marketing channel. 

Brian Hughes
Posted on May 1st 2014 at 9:32AM

Thanks Lynn, I'm glad you enjoyed it. Yes Linkedin is definitely gets overlooked for marketing. 

Darren wall
Posted on May 10th 2014 at 12:59PM

A very informative article, however I struggle to find the time for LinkedIn, and I know that could be a huge error on my part going forward.

Brian Hughes
Posted on May 19th 2014 at 5:18AM

Thank you Darren! I can relate to that. There was a time I was the same way and it wasn;t until a friend of mine gave me a wake up call on the value of Linkedin. Since then I've taken it much more serious and it has paid off immensly! Good luck and let me know if you have any questions.

Julie Dawn Harris
Posted on May 12th 2014 at 3:45AM

In linkedIn, you can also participate with groups and join discussion. In a way, you could establish online presence and be visible with prospects.

Brian Hughes
Posted on May 19th 2014 at 5:20AM

Thank you Julie, you are absolutely correct. I was planning on covering that soon. =)