As a prudent business owner, you’ve likely taken the time and necessary measures to build your credit rating as you understand that a high credit score provides your company with certain advantages such as better terms with your suppliers and a lower cost to borrow money. Well, there is another critical score that business owners need to pay attention to, and that is known as an online reputation score.
With more consumers than ever turning to the Internet to research products and services before making a purchase, your company’s online reputation can either help or hurt the opportunity to earn more business. For this reason, several online reputation management tools have evolved to not only help businesses build their image online, but also to maintain it in a positive light and recover any issues that may occur. In the past, online reputation management was something that only larger companies had the budgets to accommodate; however, since it has become increasingly affordable, many small businesses are also now monitoring how public perceives their brands on the internet.
There are several great resources out there that your business can take advantage of to determine its online reputation score and learn about areas that it could improve upon. Business Insider recently highlighted a few of these resources, and I recommend that you check them out to see how your own business matches up:
To truly manage your online reputation, business owners should take a proactive approach and actively monitor the online discussions taking place online. Whether it’s social media, review sites, or blogging, being on top of the online discussion can help turn negative conversations into positive customers.
Now that you know how to find your online reputation score, which resource do you think will be most beneficial for your business to check out first?