Mar 15 Posted 3 years ago
Hi Elizabeth.Good examples of brands on Snapchat.
I would have to disagree with your idea that Snapchat has no metrics. You measure against objectives and goals. It totally depends on your goals. If your initial strategy is to build followers, then that's an easy metric to follow. If you want to measure your open rates, that's another easy metric to follow. True that Snapchat doesn't produce a cheat sheet of metrics like Facebook or Twitter, but we can get fooled into thinking that metrics should be produced for you by the platform. So what is your goal? I even have a client that used Snapchat to run an audience survey. Metrics are the most misunderstood piece of social media. Discoverability on Snapchat depends entirely on cross promotion. It's tougher, but it's an engaged audience. One of my clients has higher open rates on Snapchat than any other channel they are on. You just need to be creative and understand what it can do for your brand. Yesterday the New Oleans Saints (saints) ran a contest on Snapchat and got 250 replies back in one hour. There's a pretty nice return. Gotta ride the wave while you can--it may be gone soon.
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