Mar 15 Posted 3 years ago
Hi Elizabeth.Good examples of brands on Snapchat.
I would have to disagree with your idea that Snapchat has no metrics. You measure against objectives and goals. It totally depends on your goals. If your initial strategy is to build followers, then that's an easy metric to follow. If you want to measure your open rates, that's another easy metric to follow. True that Snapchat doesn't produce a cheat sheet of metrics like Facebook or Twitter, but we can get fooled into thinking that metrics should be produced for you by the platform. So what is your goal? I even have a client that used Snapchat to run an audience survey. Metrics are the most misunderstood piece of social media. Discoverability on Snapchat depends entirely on cross promotion. It's tougher, but it's an engaged audience. One of my clients has higher open rates on Snapchat than any other channel they are on. You just need to be creative and understand what it can do for your brand. Yesterday the New Oleans Saints (saints) ran a contest on Snapchat and got 250 replies back in one hour. There's a pretty nice return. Gotta ride the wave while you can--it may be gone soon.
Webinars On Demand
May 09, 2017With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
April 05, 2017In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...
Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significa...
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycl...