What Makes a Good Content Curator?

ParkerWhite
Lindsey Weintraub Social Media Strategist, ParkerWhite

Posted on February 14th 2013

What Makes a Good Content Curator?

The Anatomy of a Good Content CuratorPart of being a Social Media Manager is culling the infinite sources of the web for the latest news, information, and resources relevant to your industry or target market. As a Social Media Manager, the content you share reflects your competence and expertise, and reflects how in-touch you are with the industry, thought leaders, influencers, and everyone in between. Sharing good content shows you understand what’s interesting and valuable to your target markets. It will help you increase your followers and establish your credibility. This process can feel never-ending and overwhelming not only because of the sheer masses of content you must wade through, but because new content is produced all of the time. A good content curator has to sift through tons of content, quickly and efficiently, finding what is both relevant and good quality.

So what does a good content curator look like?

 1.  Really Long Arms

A good content curator has reached into almost every orifice of the Internet for content. This expert doesn’t hover over Mashable or The Next Web and publish a constant stream of one website’s content. You have the expanded reach to know the smaller players with a unique perspective, the powerhouse publishers, and all of the niche players. This allows for a healthy variety of content, with differing perspectives, to truly round out your vision and scope of the industry.

 2.  Super Fast Scanning Eyes

It would take far too long to cull through the legions of content if one slowly perused each article. An efficient content curator knows how to scan an article for legitimacy, value, and relevance to their target market. You can’t get bogged down in reading and digesting every detail, the world of Social Media moves far too fast for you to sit outside with your feet propped up on a table, reading and saying “mmhmm,” and “I see,” every couple of minutes.

 3.  A Raised Eyebrow

If you’re a good content curator you’re not sharing sloppy articles, inaccurate articles, or unprofessional looking content. You’re too good for that. Each time you come upon something new, your eyebrow is already up, because you’re there to sniff it out to make sure it’ll pass the test. People will lose interest in what you share and you will hurt your credibility if you share content that isn’t high quality. Sharing something without even clicking through to the link? That’s something you wouldn’t dare do.

 4.  A Belly Full of Hunger

If you’re going to ravenously rip through masses of content daily, you better be hungry to always learn more and expand your reach of the relevant web. Remember, it’s a marathon, not a sprint, and you’re going to be mining for good content on a daily basis. Good content curators love what they do and are passionate about traversing the wide expanse of the web to find the best content possible.

ParkerWhite

Lindsey Weintraub

Social Media Strategist, ParkerWhite

Lindsey is the Social Media Strategist at ParkerWhite Brand Interactive. ParkerWhite is a branding and digital marketing agency that delivers branding, digital marketing, web development & integrated marketing with ROI.

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Comments

Cherisse Gardner
Posted on February 15th 2013 at 4:24PM

I really appreciate this article as it confirms that I am applying the proper mindset and approach to curating content to share with my community of practice (eLearning). My numbers of followers are very small, nothing like the hundreds, thousands powerhouses like Sheryl Nussbaum-Beach and Andrew Pappas. I am just trying to get members of my own small university to get on board by making the topic less foreign and scary, and I am always happy when I receive a note of thanks from someone who says they follow my Twitter, Google+, ScoopIt and Pinterest accounts because of the relevant content and that it saves them time.

From there many others outside of my immediate sphere have sought and connected to those profiles, and as those numbers grow I feel an increasing sense of responsibility to do right by them. I do my curation by hand, that is I am not running scripts to scrub the web for me feeling strongly that the human element is critical to making good choices. However, I worry whether I am really holding up my end of the deal by virtue of my own limited scope and reach looking for content that I think keeps it simple and easily digestible for eLearning newbies and pros alike.

Being able to check off the 4 boxes referred to in this article gives me to confidence to carry on, thanks!

 

ParkerWhite
Posted on February 15th 2013 at 10:47PM

Thank you for the positive feedback Cherisse! It sounds like you are active on Social Media, good for you. I agree with your thoughts about the human element. Don't worry too much about having a limited scope, it sounds as though you are trying to provide a range of information. The great thing about Social Media is that it really functions as a way to crowdsource lots of information and perspectives, and that's what makes it so powerful, is the culmination of everyone's insights and feedback. You as an individual don't have to have the entire scope, you just have to provide your unique vantage point and insights to add to the community. Showing people your "field of vision" helps them expand theirs. Keep up the good work!