#SMTLive Schedule

Put A Dog On It: Brand Lessons From Instagram's Pet Celebrities [Infographic]

Using celebrities and/or shock value are sure-fire ways to get your marketing seen, but endorsements are expensive and controversy isn’t always on brand. When looking for ways to make an impact on Instagram, cute content is also a viable alternative.

According to a 2015 study in psychological Science, people react positively to animals, babies, and other things considered cute.

Here's an infographic, produced by Marketo team, that delineates why cute marketing is effective, why animals resonate with a diverse audience, while also providing some key lessons that you can take from the grassroots animal celebrity accounts that have cropped up over the last two years.

Put A Dog On It: Brand Lessons From Instagram's Pet Celebrities [Infographic] | Social Media TodayThis post originally appeared on Irfan Ahmad's blog.

Join The Conversation

Webinars On Demand

  • May 09, 2017
    With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
  • April 05, 2017
    In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...