Brand advocates talk about products more often than regular web users, but if this research from the University of Rhode Island is a true reflection of community sentiment, the fact that they are promoting a brand (or brands) only makes them more trustworthy. According to the infographic, brand advocates are 70 percent more likely to be seen as a good source of information.
Click on the image below to see a bigger, more legible version of the infographic and then imagine the increased trust and message amplification brands can build through strategic influencer relationships with trusted publishers.