Lauren Proctor
Marketing Innovation Strategist, Proctor + Hall | @laurenproctor32Lauren is a New York City based marketing innovation strategist and freelance writer who is fascinated with the forces that motivate people to commune online. She works at L2, a think tank for marketing innovation, and is a researcher at the Hybrid Reality Institute. Lauren also consults a select roster of brands in advancing their interactive new media marketing strategy. Her approach to marketing takes into account brand strategy, consumer behavior, transmedia storytelling, behavioral psychology and digital culture. Lauren received an MA in Marketing Innovation Strategy from New York University and has studied at both the University of Oxford and the University of Massachusetts at Amherst. Website: LaurenProctor32.com | Twitter: LaurenProctor32
19 articles by Lauren Proctor
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Google Zeitgeist Offers a Glimpse of 2011
Dec. 16, 2011 -
Half of All U.S Retail Spend is About to Be Influenced by the Net. Is Your Brand Ready?
Nov. 21, 2011 -
The Lifespan of a Facebook Post: 22 Hours and 51 Minutes
Oct. 27, 2011 -
All Ads Point to the Same Place...Frictionless eCommerce
Sept. 28, 2011 -
Google Plus Could Become Luxury's Platform of Choice
Sept. 19, 2011 -
Research: Posting on Facebook via APIs Kills Engagement
Sept. 14, 2011 -
The Golden Age of Social Advertising is Now
Aug. 17, 2011 -
How the Paid, Earned & Owned Trifecta Boosts Brand Awareness 61%
July 11, 2011 -
What the New York Times Twitter Experiment Means for Publisher Influence
July 7, 2011 -
Neiman Marcus Mobile Campaign Lures Shoppers into Stores
June 29, 2011 -
A Field Guide to Brand Advocates [Infographic]
June 26, 2011 -
New Facebook Ad Unit 'Comments' Signals the Future of the Social Network's Ad Strategy
June 22, 2011 -
PepsiCo's Global Director of Digital & Social Media Calls IRM the Future of Digital Marketing
June 16, 2011 -
PepsiCo's Global Director of Digital & Social Media Calls IRM the Future of Digital Marketing
June 16, 2011 -
New Financial Services Digital IQ Index Ranks Retail Banks and Credit Card Issuers
June 14, 2011 -
Counting Down to the Day When Social Influence Drives Revenue
June 14, 2011 -
+K and the New Meaning of Influence
June 10, 2011 -
Google Correlate Shows the Rising Importance of Being Influential
June 7, 2011 -
Google Correlate Shows the Rising Importance of Being Influential
June 3, 2011