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The Case for B2B Marketing on LinkedIn [Infographic]

LinkedIn has long been known as the top social platform for B2B marketers, with the professional focus of the network aligning it more closely with internal business operations, as opposed to customer-facing opportunities.

Underlining this, LinkedIn has released a new infographic which outlines the key strengths of the platform from a B2B perspective.

Launched as part of their ‘Proof Week’ campaign – which, according to LinkedIn, is “a celebration of data-backed marketing ROI” efforts on the platform – the graphic provides some key stats and data-points highlighting its effectiveness for B2B marketers, including:

  • 80% of B2B marketing leads sourced through social media come from LinkedIn
  • 92% of B2B marketers leverage LinkedIn above all other social platforms
  • LinkedIn is the top social channel for B2B product launches

The full infographic is actually interactive, and impressive looking – you can check out the full detail here. This is a variation of the graphic, underlining LinkedIn’s B2B potential. 

The Case for B2B Marketing on LinkedIn [Infographic] | Social Media Today

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