The Case for B2B Marketing on LinkedIn [Infographic]
If you're a B2B brand looking to utilize social media marketing, no doubt you've been told that LinkedIn is the best platform to reach your target market.
The logic behind this is sound - LinkedIn is the professional social media network; It's where business leaders are more engaged; It's less personal and more career-focused. Not only that, but you can target people based on their job title, their company - there's a wide range of reasons why LinkedIn makes sense for B2B campaigns.
If you need further reinforcement, however, LinkedIn has produced this new infographic which outlines the case for B2B marketing on the platform in specific detail. Some of the key stats listed include:
- 80% of B2B marketing leads from social media come through LinkedIn
- 92% of B2B marketers use the platform over all others
- Marketers say they see a 28% lower cost per lead with LinkedIn Sponsored Content than with Google Adwords
If you're still debating the potential of LinkedIn for your B2B brand, or you're looking to build a case to present to your key decision makers, the data presented here could help.
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