#SMTLive today!

Instagram Adds 'Collections' to Help Organize Ideas on the Platform

Instagram’s adding a new option for users to save posts they like into collections so they can easily access them at a later stage.

Collections are effectively an extension of the ‘Save’ tab, and may prove a useful addition for those who use the platform for shopping or planning purchases, an area which Instagram is working to build upon.

To save a post to a Collection, you tap and hold the bookmark icon beneath any post, which was added to the app last December.

Instagram Adds Collections to Help Organize Ideas on the Platform | Social Media TodayNow, when you do this, you’ll see a new option to save the post to a Collection – if you’ve already created a Collection, you can select it here, or you’ll be able to create a new one from the post.

Instagram Adds Collections to Help Organize Ideas on the Platform | Social Media TodayYou’ll be able to access your Collections via the ‘Saved’ tab on your profile, which will now be split into two sections – ‘All’ and ‘Collections’

Instagram Adds Collections to Help Organize Ideas on the Platform | Social Media TodayAnd as explained by Instagram:

“You can also create a collection out of your existing saved posts. Tap the plus icon in the top right corner, give your collection a name and select the saved posts you’d like to add.”

It all seems a little Pinterest-like, right? On Pinterest, you save content into Boards which you can categorize into your chosen topics. The key difference between Pinterest Boards and Instagram Collections is that Collections are private, they’re not visible for others to see. But then again, the social elements of Pinterest, like public Boards, are probably less relevant than they used to be. As the platform puts more focus on eCommerce and becoming an online shopping engine, it’s more about personal discovery than anything else - and as such, Boards are likely more used as personal notations than connective devices.

As noted, the addition of Collections also aligns with Instagram’s wider push towards boosting business use on the platform. Back in December, when Instagram announced the new save feature, they specifically noted that it could be used to keep track of “a funny video you want to remember, a new outfit you like or even inspiration for an upcoming vacation”. The latter two use cases obviously point directly to business opportunities on the platform, and when combined with the expansion of Shopping Tags and improved business tools, it’s easy to see how Collections could hold business potential.

That’s not necessarily a use-case you can optimize for, you can’t control what someone saves, and as they’re not public, you can’t set up a new collection as a product showcase, but even so, it does give users a new option for gathering ideas on the platform, which could help boost interest.

Collections is available on both iOS and Android in version 10.16 – you can learn more about Collections via the Instagram Help Center

Join The Conversation

Webinars On Demand

  • May 09, 2017
    With all of the technologies available to marketers today, have we lost that personal touch? Join VP of Content Marketing for ON24, Mark Bornste...
  • April 05, 2017
    In the ever-changing world of digital marketing, operational efficiency, quick turn-around times, testing and adapting to change are crucial to...

Whitepapers