15 Instagram Accounts That Are Killing it at B2B Content

15 Instagram Accounts That Are Killing it at B2B Content | Social Media Today

FITNESS? EASY. FOOD? EASY. FASHION? REALLY EASY. B2B? NOT SO EASY...

With over 100 million users, Instagram has quickly become one of the most popular social media platforms in the world. But the reality is, that when it comes to social media and B2Bmany businesses struggle with how to position themselves. This is especially true when it comes to visual content. Accounting, tech support, legal workthese service types of industries don't always scream fun.

But when start to look at your business as a group of unique people, with individual stories, and your brand as a message rather than a productyou'll begin to see just how visual your company truly can be. If you remain skeptical about the viability of B2B in the Instagram space, or you just want some B2B inspirationdo yourself a favor and check out some examples of B2B companies that slaying it on Instagram. 

1. ADOBE

15 Instagram Accounts That Are Killing it at B2B Content | Social Media Today

FOLLOWERS: 146K

B2B INDUSTRY: SOFTWARE

INSTAGRAM ACCOUNT: @ADOBE

With a product that plays well to the visual, Adobe is a fortuitous and unique entity in the B2B space. Their strategy involves highlighting what their products can do by creating stunning visuals that make even the most ungifted neophyte dream of trying their own hand at Adobe products.

 

2. WELLS FARGO

15 Instagram Accounts That Are Killing it at B2B Content | Social Media Today

FOLLOWERS: 11K

B2B INDUSTRY: BANKING

INSTAGRAM ACCOUNT: @WELLSFARGO

Banking is boring, real boring. But that doesn't mean an ambitious company like Wells Fargo has to make their Instagram account boring. The massive bank combines a good mix of video and images to add variety to their content. If that's not enough, @wellsfargo keeps content fresh by covering a wide variety of topics like current events, financial tips, quotes, and fun facts. 

 

3. INTEL

15 Instagram Accounts That Are Killing it at B2B Content | Social Media Today

FOLLOWERS: 416K

B2B INDUSTRY: TECH

INSTAGRAM ACCOUNT: @INTEL

Intel validates itself as one of the "big boys" by showcasing their role in big events like the X Games, Grammy's and hot tech conferences. Following Intel's journey feels like following a celebrity, as you become privy to just how massive and innovative of a company they are. Large company's like these that dabble in many areas can sometimes have a hard time defining their voice, but Intel does a solid job of peeling back the layers on their many products--giving you a detailed look at exactly what they do in the tech space. 

 

4. GREY ADVERTISING

15 Instagram Accounts That Are Killing it at B2B Content | Social Media Today

FOLLOWERS: 5K

B2B INDUSTRY: ADVERTISING

INSTAGRAM ACCOUNT: @GREY

It's encouraging to see B2B company's pushing the boundaries of social media. Their account description reads, "Each week, one person from our Grey NY office takes over our Instagram to share what inspires them. Oh, and everything is in GREYscale." Following them is like watching a TV series, with each  "episode" (or new week) being seen through the eyes of a different person. Despite the constant changing of hands, the account is able to maintain a singular tone with its mandatory implementation of "GREYscale" filters, and NY setting. @grey is by far one of the most unique accounts on this list, and definitely worthy to be dubbed a pioneer in the B2B space.

 

5. ADVERTISING AGE

15 Instagram Accounts That Are Killing it at B2B Content | Social Media Today

FOLLOWERS: 80K

B2B INDUSTRY: ADVERTISING

INSTAGRAM ACCOUNT: @ADVERTISINGAGE

Young, fun, and seemingly everywhere anything cool is happeningAdvertising Age knows how to throw it down when it comes to visual content. A logo made from pretzels? Sure why not! Up close snapshots of Gary Vee, Lady Gaga, and Carmello Anthony? Of course! Because what else would you expect from a top tier ad agency?

 

6. FREE AGENCY

15 Instagram Accounts That Are Killing it at B2B Content | Social Media Today

FOLLOWERS: 12K

B2B INDUSTRY: CONTENT PRODUCTION/BRANDING

INSTAGRAM ACCOUNT: @THISFREEAGENCY

If you had any doubts about Free Agency's artistic vision, squash them now, because photography just happens to be their bread and butter. And we're not talking about a slice of uninspired white bread with some I-can't-believe-it's-not-real-freaking-butter substitutewe're talking about some fresh focaccia straight out of the oven with lemon herb butter. 

 

7. MAILCHIMP

15 Instagram Accounts That Are Killing it at B2B Content | Social Media Today

FOLLOWERS: 27K

B2B INDUSTRY: E-MAIL 

INSTAGRAM: @MAILCHIMP

An email provider company. Boring right? Wrong. Dead wrong. MailChimp takes full advantage of their playful logo by breathing life into his 2d form and transforming him into a veritable personality. Their quirky brand image seeps through each photo, making sure you laugh a little on the inside each time they post a new photoan emotion we're sure they hope transfers over when you use their service. 

 

8. ADROLL

15 Instagram Accounts That Are Killing it at B2B Content | Social Media Today

FOLLOWERS: 600 +/-

B2B INDUSTRY: MARKETING

INSTAGRAM ACCOUNT: @ADROLL

The most holistic approach of all the Instagram accounts, AdRoll uses a broad stroke approach when it comes to visual content. Company events, pop culture references (a la Star Wars), cute dogs, bring your family to work day, and behind the scenes looks at marketing campaigns. Perhaps of all the Instagram accounts on this list, AdRoll does the best job of making their company accessible. Have you ever seen an interview with an actor, and you get that feeling that you'd hit it off if you ever met in person? AdRoll evokes that same sentiment. 

 

9. CITRIX

15 Instagram Accounts That Are Killing it at B2B Content | Social Media Today

FOLLOWERS: 4,700 +/-

B2B INDUSTRY: APPS/DATA

INSTAGRAM ACCOUNT: @CITRIX

Company bikes, French Bulldogs, and a grip of cool eventsCitrix shows why their a leader in the space. Unlike many some businesses, Citrix avoids the heavy promotion by opting for a soft pitch. Lately they've been integrating branded Lego scenes which can't help but bring a little smile to your face.

 

10. UBS

15 Instagram Accounts That Are Killing it at B2B Content | Social Media Today

FOLLOWERS: 3.5K

B2B INDUSTRY: FINANCIAL SERVICES

INSTAGRAM: @UBS

For a seemingly large financial corporation, UBS provides content that has a surprisingly accessible "startup" feel. They are extremely transparent, going so far as documenting their recent re-branding, something not all brands would be so happy to share with the public. A lot of their content so far has focused on artist Damilola's role in their brand transformation. We're not sure where the future of their Instagram account is headed, but we're confident it will not cater to the status quo.

 

11. HUBSPOT

15 Instagram Accounts That Are Killing it at B2B Content | Social Media Today

FOLLOWERS: 31K

B2B INDUSTRY: MARKETING/SALES

INSTAGRAM ACCOUNT: @HUBSPOT

Hubspot has a penchant for highlighting good food, cute animals, and fun work activities. Of course it's not all play, they sprinkle in some solid quotes and advice to balance it out. Overall, Hubspot is a feel good account with a penchant for peeling back the layers for their customers' and potential clients' enjoyment.

 

12. SAP

15 Instagram Accounts That Are Killing it at B2B Content | Social Media Today

FOLLOWERS: 5K

B2B INDUSTRY: SOFTWARE

INSTAGRAM ACCOUNT: @SAP

SAP has a lot of great quotes and is unequivocally targeted towards other business owners when it comes to advice and contentsomething you would hope to see from a B2B company that provides software. They're also on top of it when it comes to staying current on holidays and special days like Groundhog day, World Cancer Day, Thanksgiving, The Holidays and New Year. 

 

13. FEDEX

15 Instagram Accounts That Are Killing it at B2B Content | Social Media Today

FOLLOWERS: 39K

B2B INDUSTRY: DELIVERY

INSTAGRAM ACCOUNT: @FEDEX

Cargo shipment has never seemed more fun than with FedEx's Instagram account. With lot's of great photos of airplanes and trucks all over the world, FedEx is a bit of a promotional travelogue. But their promotion never crosses the line, just a subtle logo in the background of mostly stunning photos that make you want to travel as much as use their service.

 

14. IBM

15 Instagram Accounts That Are Killing it at B2B Content | Social Media Today

FOLLOWERS: 66K

B2B INDUSTRY: TECH

INSTAGRAM ACCOUNT:@IBM

Of course IBM has many of the great qualities these other B2B companies possesses--but what's most intriguing about their account is the personification of their API's in the form of an animitronic robot named Watson. In fact, they have a whole host of robots they use, each with their own unique personality. Following their Instagram account is watching a good sci-fi series that leaves with sense of awe at the power of technology and its potential.

 

15. HP

15 Instagram Accounts That Are Killing it at B2B Content | Social Media Today

FOLLOWERS: 276K

B2B INDUSTRY: TECH

INSTAGRAM ACCOUNT: @HP

A fashion diary? A global technology brand? We can't tell which one it is, but we're not too sure we car! HP capitalizes on subtlety and styleshowing that even big brands can be nimble when it comes to social media.

 
 

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  • bookly's picture
    Mar 14 Posted 3 months ago bookly

    This article got us thousands of hits and hundreds of shares. I think it would be great for SMT!

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