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Boost Your Stamina: Making Your Facebook Posts Relevant [Infographic]

With all the different types of content available online, now, more than ever, you need to do whatever you can stand out from the crowd and gain positive results.

Facebook is the largest social media network, with over 1.55 billion users as of November 2015.

According to Zephoria, “every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.”

Another study from Freely states that “the most common type of content posted by brands on Facebook is photos (75%), which is followed by links (10%), statuses (6%), albums (4%), video (4%), and other (1%).”

If you’re targeting B2C audiences, Facebook is the best place to go to find qualified leads that will eventually convert into sales.

However, posting good content isn’t enough to convince people to promote your brand and share your content online.

You need to identify your objectives to publish relevant material for your target audience - this also serves as your guide in planning and optimizing your Facebook posts catered to your consumers’ specific needs.

This infographic from SlideGenius shows you how Facebook fits into your brand’s objectives to successfully deliver the right message to the right audience.

This post originally appeared on Irfan Ahmad's blog.

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