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A Guide to Social Media Customer Care [Infographic]

Social media is the living gossip column of today’s consumers, and when businesses neglect to own their reputation online, it doesn’t take long for bad word to spread.

Up to a third of social media users will take to social platforms rather than dial up a customer service line when they have a problem with your product or service - and on social media, everyone’s listening. Research shows that dissatisfied customers are costing US businesses over $40bn each year

Given the data, social customer care should be considered a central facet of contemporary business, a key element which should be improved on an evolving basis - week in, week out.

To help with this, this infographic outlines the essential social customer care skills you need to know, along with some additional supporting data to support the business case.
Your Guide to Social Media Customer Care [Infographic] | Social Media Today

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