#SMTLive Schedule

advertising

July 13, 2017
Messenger ads are now available to all advertisers worldwide. Here is what you need to know.
Facebook Makes Messenger Ads Available Globally
July 14, 2017
Location based advertising is a field that can be expected to grow exponentially on mobile -- where Snapchat lives exclusively.
snapchat bets on location based advertising
June 03, 2017
Google has announced that they'll soon be adding an ad blocker to Google Chrome.
Google’s Building an Ad Blocker into Chrome – A Big Step Towards Regulating Online Ad Content | Social Media Today
May 18, 2017
There's a wide range of advanced ad options available in social media. Here's three ad types that can generate significant returns.
best types of social media ads
March 22, 2017
With the rise in fake news, here are some key tips to avoid having your ads show up on fake news websites.
How to Avoid Having Your Online Ads Associated with Fake News | Social Media Today
March 16, 2017
To conduct an advertising campaign worthy of your budget, you first need to understand who, exactly, you're trying to reach.
An image of seven human profiles centered on a purple background. Meant to denote social media ad targeting.
March 14, 2017
Here are three great social campaigns - what they did, why they worked and what you can learn from them.
What You Can Learn From 3 Brilliant Social Media Campaigns | Social Media Today
January 29, 2017
Programmatic advertising is on the rise, and it can deliver significant benefits.
Programmatic: A Growing Part of Social Media Strategy | Social Media Today
January 24, 2017
The 2017 Super Bowl is coming; here's what you need to know to create a winning campaign on social media.
5 Tips to Create a Successful Social Media Strategy Around the 2017 Super Bowl [Infographic] | Social Media Today
January 10, 2017
Your ability to engage with the world depends on your ability to see, and respect, just how diverse the people around you are.

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