Facebook has become a powerful platform for business owners and marketers who want to spread the word about their products and services. Facebook has a wide variety of ad formats, targeting options and the ads are generally pretty effective. To help marketers better manage their Facebook ads on the...
Good news for the businesses that make up the 300 million + on Instagram: yesterday the company announced on its business blog the release of its new advertising feature, Carousel Ads, set to roll out in the very near future. While the newest trait will only be available on a limited basis to test...
It’s no secret that the social advertising landscape has changed significantly over the past year. Big players Facebook, Twitter, and Pinterest have been rolling out new products at record pacing. These include new ways to target audiences (on or off platform), creative updates for driving specific advertising objectives , or enhancements to ad distribution and delivery.
Facebook recently announced the launch of their new dynamic Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now through Facebook's Marketing Partners, it's coming soon to the self-serve platform.
Over the last 60 days we've implemented Twitter ad campaigns for the majority of our clients. When compared to LinkedIn Sponsored Content, Facebook Ads and Google AdWords, Twitter is outperforming on CTR and CPM. Also, early indicators show a cost-per-conversion lower than the competitors, although more data is needed. So what's going on with Twitter? Why are the ads driving impact?
To find success with advertising on Twitter, you need a substantial budget or better hope users share your content like crazy. It’s either go all in, or don’t bother at all. However, for those with a large bankroll and an innovative strategy, there is the potential for explosive growth through a well-targeted Twitter campaign.
Traditional advertising does allow some targeting, for example understanding what type of audience is watching a television programme with a commercial break. Other forms allow you to be even less accurate, such as with billboards and newspapers. With social media advertising there are huge amounts of data available to target content narrowly.