Recent Posts

Optimizing YouTube for Your Business

CompuKol
There are many different ways that you can reach your target audience online. You may choose to interact on several social media channels. Only you can decide which ones work the most effectively for you. You can also choose to use YouTube to post compelling videos. Videos will satisfy those target audience members who are visual.
Optimizing YouTube for Your Business

Advertising And The Super Bowl

CarolineMelberg
How many at last year’s Super Bowl party gave more attention to the ads than to the game? And how many marketers wondered if it was worth the megabucks being charged for a few seconds of glory during the hype surrounding one football game?
Advertising And The Super Bowl

3 Ways to Decrease Your Facebook Advertising Costs

unifiedsocial
Balancing a marketing budget can be a meticulous task — figuring out how to spend and how to save. Luckily, when it comes to Facebook, we’ve got a few tips that can make the process of saving some serious coin a little less complicated.
3 Ways to Decrease Your Facebook Advertising Costs

Consumer Biases: The Blemishing Effect

Omrich1
From ads in the newspaper to banners on websites, consumers quickly process advertising information to ease their decision making process. What if you could create a positive effect by using negative information about your products or services?
Consumer Biases: The Blemishing Effect

What the Heck Is Brand Strategy?

atmedia
Just do a quick Google search for a quality understanding of what a brand strategy and you'll quickly learn that there is a lot of crap out there. Sadly, most people who say the words "brand strategy" often are clueless of the definition. Even worse, people who own the title “Brand Strategist” are increasingly less aware of what an effective short and long-term brand strategy should include.
What the Heck Is Brand Strategy?

Super Bowl 2015: Professors vs. Researchers

RobertPassikoff
Every year, Brand Keys conducts our Super Bowl Ad Engagement survey. It measures not whether people just see the ad for a brand, but whether the ad engages them.
Super Bowl 2015: Professors vs. Researchers

3 Ways to Increase Ad Views on Your Website

Peter Roesler
For many websites, ad revenue is the only source of income for content creators, so it’s in their interest for it to be easy for readers to see and click on ads. However, it’s an unfortunate truth that many of the ads that are displayed on the web are ignored by intended audience, even when the ad is right in front of them.
3 Ways to Increase Ad Views on Your Website

The Problem with Social Media Ads Is the Social Part

Mike_Velocity
2015 will see a huge upsurge in the use of social media advertising by brands. The models offered by the likes of Facebook and Twitter offer an excellent way of getting to targeted audiences, and when done properly, can be very cost effective. However, social media advertising has a fundamental issue – the social part.
The Problem with Social Media Ads Is the Social Part

6 Trends That Might Impact Marketing to Moms in 2015

Amie Reardon
It’s time for marketers and brands to think about their game plan for the new year. However, this process is not only about new strategies and new budgets. Mom-focused marketers also need to stay on top of developing industry trends that will keep their brand relevant in a very crowded market.
6 Trends That Might Impact Marketing to Moms in 2015

Pinterest Opens Promoted Pins to All US Marketers for 2015

larrykim
Pinterest has given US advertisers a new advertising tool to kick off the New Year. As of January 1st, the Promoted Pins ads first launched in September 2013 and available only to select brand partners in 2014 has been open to all advertisers.
Pinterest Opens Promoted Pins to All US Marketers for 2015