I kind of feel like news stories concerning the money that goes into the ad spending of presidential campaigns should be accompanied by a live video stream of a normal person reacting to it. For example, a recent report by Marty Swant in AdWeek lays out some basic facts about ad spending in the current election cycle. But, because of its non-editorial nature, the story lacks a certain amount of context, at least on the level of common sense.
Today's customers have become incredibly jaded towards ads, and filter out marketing that does not instantly resonate with their needs. Marketers must fight ad-weariness by employing newer and better techniques to send personalized, relevant messages to their buyers. The turning point against the rising tide of skepticism? Triggered messages.
There has been a lot of recent conversation about ad blocking: why more consumers are doing it, how more consumers are doing it, and how brands may get around it. Ad blocking is not a new trend. As Seth Godin recently noted, "Of course, people have been blocking ads forever. By ignoring them."
For those not working in the marketing or advertising industry, native advertising is a tricky, morally ambiguous if not outright ethically dubious proposition. The practice, in which "online advertising ... matches the form and function of the platform on which it appears," blurs if not outright obliterates the line between advertising and editorial. But native advertising can also ask other questions: What about when it's good? What does it mean when native advertising leads to good, innovative journalism?
Nilay Patel has an incredibly interesting article up on the Verge titled, "Welcome to hell: Apple vs Google vs Facebook and the slow death of the web." While this title may be a tad overdramatic, the implications of Patel's argument are huge for the web, and dire for any kind of small publisher or online content creator without enough leverage to play with the big boys.
Advertising on Instagram has been on everyone’s lips recently. With last week’s announcement of a global launch and suite of additional products (including 30-second video ads and a guaranteed delivery premium product) the fervor has only heightened.
So they say: no two social networks are alike. And if you’ve got a tight budget, or not much time, you might be wondering where to focus your social media advertising efforts. Facebook, the titan, has the most users, but what’s the value in that if the market you’d actually be better at penetrating is Pinterest ?