You Are What You Eat: Optimizing Content ConsumptionQuality? Or Quantity? Content Marketing Struggles with the Right Path Forward3 Ways to Take Brand Advocacy to the Next Level with User-Generated Content5 Reasons Why Your Content Marketing Isn't Working
Let's Measure Social Media ROI in a Way That Isn't StupidTo Grow Your Social Marketing Budget, Determining ROI Is a Critical Job SkillWe Need to Rethink Our Definition of Engagement
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Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
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Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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If you are a social media marketer working in the online advertising space, split testing via social media needs to become a part of your vocabulary.
Brandscaping occurs when two (or more) brands get together and form a marketing partnership that increases demand for all brands involved. Typically the brands aren’t direct competitors but instead have a shared customer demographic.
I then run ads (as a Custom Audience) to the people who read a specific blog post to a landing page. Now I am not “pitching” anything to a cold market as these people read my post, so they know who I am. Be on the lookout for a specific ad like that.
There are lots of small business owners and yes, even marketers, who believe online advertising is not worth the spend. For a long time, I was one of those marketers. Then I read Mark Schaefer’s article, “Content Shock: Why Content Marketing Is Not a Sustainable Strategy,” and my thinking about online ads started to change.
Keeping in touch with current events is paramount in today's social world, showing your followers that you know what is going on in the world helps them feel closer to you as a brand. That's why the power of "Real Time Marketing" is important.
Currently, advertisers have the option to include or exclude close variant matching to exact and phrase match keywords in Google AdWords, but starting in late September, that’s going to change.
In today's global world, we need to ensure more than ever our creative ideas can span cultures. Here are some things to think about as we generate big thinking that goes across borders.
Persistence plays an important part in successful marketing. Without it businesses may jump from one type of marketing strategy to another, trying build their business but not allowing sufficient time for their marketing initiatives to payoff.
While social media has been around for a couple of years, many business owners are still not using it to its maximum potential. The beauty of social media is that you can use it many different ways from networking with other business owners, promoting a brand, targeting a specific demographic, to keeping in touch with existing customers. Here are five social media tips that you can use to grow your business.
Content marketing is quite different from traditional advertising, and the same rules don’t apply.