Recent Posts

5 Easy Steps for Creating an Effective LinkedIn Campaign

Ray Wang
A major challenge many small business-to-business (B2B) companies face is a tight marketing budget. As a result, small B2B companies must gain a positive return from their paid advertising campaigns because they can’t afford wasting resources. One of the best ways to avoid wasting your marketing dollars is to make sure you are targeting as specific an audience as possible.
5 Easy Steps for Creating an Effective LinkedIn Campaign

Why Tumblr's Sponsored Video Posts May Save Yahoo

joshanisfeld
Tumblr this week announced the beta-launch of sponsored video posts to a select group of brands. With the platform aiming at a public launch in mid-November, this monetization move might be what Yahoo has been waiting for to show ROI for it's $1B purchase of the microblogging platform.
Why Tumblr's Sponsored Video Posts May Save Yahoo

5 Seriously Powerful but Underused Google AdWords Features

larrykim
If you want to really bury the competition, you have to move beyond the AdWords basics and get creative. I went searching for the AdWords features with the lowest adoption – we're talking under 10% – that have the greatest potential for impact. I'm going to help you cut the learning curve by sharing five of my favorite underused AdWords features that could change your AdWords fate by +30% or more.
5 Seriously Powerful but Underused Google AdWords Features

Budgeting for Social in 2015

benharper87
One big question for 2015, that will be asked in many boardrooms in the coming weeks is “What proportion of my marketing budget should I attribute to social media this year?” Whilst there’s no right or wrong answer, this article will give you a few big points to look at and some tips for helping get your 2015 budget right.
Budgeting for Social in 2015

Are You a Bad Client? Fix the Agency Relationship, Generate More Revenue

ylyons
Are your bad habits as a client ruining your agency relationship? Find out what you’re doing wrong, how it’s affecting your bottom line, and how to fix it.
Are You a Bad Client? Fix the Agency Relationship, Generate More Revenue

How to Increase Your YouTube Adsense Revenue

MatthewY
If goofballs like Smosh or drunks like Epic Meal Time can make stacks of cash off YouTube Adsense Revenue...why can't you? Read on for advice on how you can increase your YouTube Adsense Revenue, and make your channel more popular.
How to Increase Your YouTube Adsense Revenue

Ten Myths About Baby Boomers on Social Media

adrienne_grubb
Baby boomers are a wealthy and tech-savvy audience, often dismissed by advertisers. In this post, we challenge misconceptions about the over 50s on social media.
Ten Myths About Baby Boomers on Social Media

The Pillars of Online Marketing Success in 2014 and Beyond

maddiegrant
As the online marketplace continues to evolve at rapid pace, there are certain tried and true principles and activities that form the foundation of winning marketing campaigns and delivering products and services that sell.
The Pillars of Online Marketing Success in 2014 and Beyond

SMT Shorts: Laurent Francois on Fan Engagement and Branding

carianneking
In this week's SMT Shorts, we met with Best Thinker Laurent Francois, Executive Creative Strategist and Founder, RE-UP Agency, to hear his thoughts on how to keep fans on Facebook Fanpages, what luxury brands can teach the rest of us, and - in French! - how foreign brands can make their foreignness an asset.
SMT Shorts: Laurent Francois on Fan Engagement and Branding

The Five Rules of Improv That Will Make You a Better Advertiser

TravisS
What do improv and advertising have in common? Quite a lot, it seems. In fact, I believe improv has given me a set of tools that gives me a serious advantage in the advertising game. It took me twenty-plus years of training, over a thousand performances, and fairly regular bouts of onstage embarrassment to formulate these five tools at the intersection of improv and advertising.
The Five Rules of Improv That Will Make You a Better Advertiser