Recent Posts

Travel Advertising Trends for 2015 [INFOGRAPHIC]

gonzogonzo
In many ways, 2015 should be the year when video marketing makes giant strides in the travel and hospitality vertical. We can also expect social and mobile to become more mainstream. A new study conducted by PhoCusWright for Expedia Media Solutions shows the travel advertising landscape is shifting accordingly, with three noticeable trends in tow.
Travel Advertising Trends for 2015 [INFOGRAPHIC]

Are You Leveraging Trends Organically?

ShanaPilewski
As content marketers, our goal is to authentically connect and engage with consumers. By trying to set the trends, are we manufacturing experiences? Shouldn’t we be letting our online audiences organically set trends themselves? It’s our job to monitor their experiences with our products, with other products, and then use that to create better, more relevant experiences for them, not us.
Are You Leveraging Trends Organically?

Native Ad Spending to Soar in 2015

philcohen4
There are many different types of native ads, and two of the most common ones are search advertising as well as content marketing, the latter being particularly useful for businesses who are trying to increase their brand awareness, to diversify their target market as well as to boost their revenue. Sponsor-funded content is often placed alongside editorial content, with the specific purpose of reaching the target audience.
Native Ad Spending to Soar in 2015

Social Ad Spending to Double in Next 5 Years [INFOGRAPHIC]

Bob Hutchins
Social media spending is about to skyrocket, producing huge revenues in the U.S., according to a newly published infographic from Invesp. Ad revenues are expected to go from $5.1 billion (last year) to $15 billion in 2018, a 194% increase. And the mobile sector is expected to see even more growth, transforming from a $1.5 billion market to a $7.6 billion market in 2018 (a 38.3% growth rate).
Social Ad Spending to Double in Next 5 Years [INFOGRAPHIC]

Wrapping Up 2014 in Social Media

alexandra_Bohigian
Throughout 2014, we have seen a growing social presence of various sectors of business, especially healthcare. If your business has customers that are on social media, then you need to be there as well. Each platform provides a different audience and requires different content, so figure out where your customers are and get to work!
Wrapping Up 2014 in Social Media

Is the Banner Ad the Bane of Human Existence?

Andrew Schulkind
Last week I came across (and posted via Twitter, LinkedIn and G+) a quote that claimed you are more likely to survive a plane crash than you are to click on a banner ad. Seems plausible given that in recent memory, I’ve clicked on exactly the same number of banner ads as I have experienced plane crashes. Zero in both cases.
Is the Banner Ad the Bane of Human Existence?

6 Facebook Secrets That Can Surprise Even an Experienced Marketer

JyotiWadhwa
Here are the latest Facebook advertising secrets that you must know for using the Facebook advertising engine effectively.
6 Facebook Secrets That Can Surprise Even an Experienced Marketer

How to Create Effective Facebook Ads by Being Ridiculously Personal

StoreYa
The first step to creating an effective Facebook ad is building a buyer persona, but Facebook targeting doesn't have to stop there. Once a buyer persona has been created, it is possible to slice it into sub-categories based on more specific interests and hobbies. This post shows how to create super personal Facebook ads by creating hyper-specific target groups.
How to Create Effective Facebook Ads by Being Ridiculously Personal

Budgeting for User-Generated Content in 2015

Justin Garrity
The line between traditional advertising and social media is beginning to blur. The rise of user-generated content and the power of organic endorsements have greatly altered the marketing landscape. TigerLogic's Justin Garrity explores how to budget with UGC in mind for 2015 success.
Budgeting for User-Generated Content in 2015

Thank You Pages: Your Secret Marketing Weapon

Edwin Huertas
When was the last time you gave your Thank You page any thought? The Thank You page is usually the last thing your customer sees after transacting business on your online store, just before he leaves. It literally thanks the customer for doing business on the site, and that’s probably it.
Thank You Pages: Your Secret Marketing Weapon