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March 05, 2015
​It’s no secret that the social advertising landscape has changed significantly over the past year. Big players Facebook, Twitter, and Pinterest have been rolling out new products at record pacing. These include new ways to target audiences (on or off platform), creative updates for driving specific advertising objectives , or enhancements to ad distribution and delivery.
March 02, 2015
If you have a website, you definitely want it to open up well on mobile, and you should even go beyond mobile browsing when it comes to your loyal clients. You should also build a mobile app. Why?
March 02, 2015
Facebook recently announced the launch of their new dynamic Product Ads, a mobile-friendly ad format that enables retailers to sync their catalog with their Facebook advertising efforts. Available now through Facebook's Marketing Partners, it's coming soon to the self-serve platform.
February 24, 2015
Over the last 60 days we've implemented Twitter ad campaigns for the majority of our clients. When compared to LinkedIn Sponsored Content, Facebook Ads and Google AdWords, Twitter is outperforming on CTR and CPM. Also, early indicators show a cost-per-conversion lower than the competitors, although more data is needed. So what's going on with Twitter? Why are the ads driving impact?
February 23, 2015
To find success with advertising on Twitter, you need a substantial budget or better hope users share your content like crazy. It’s either go all in, or don’t bother at all. However, for those with a large bankroll and an innovative strategy, there is the potential for explosive growth through a well-targeted Twitter campaign.
Are Twitter Ads Worth It?
February 21, 2015
Traditional advertising does allow some targeting, for example understanding what type of audience is watching a television programme with a commercial break. Other forms allow you to be even less accurate, such as with billboards and newspapers. With social media advertising there are huge amounts of data available to target content narrowly.
February 20, 2015
Connected objects will help businesses in every industry. The increased targeting capabilities will reduce advertising costs. Other features of connected objects will help companies be more efficient.
February 19, 2015
Last year the Academy Awards captured nearly 46 million viewers, an 8% increase YOY, making it the most-watched entertainment telecast in the past ten years.
February 17, 2015
This week, Facebook integrated a ‘relevance score’ into their system for advertisers. This attempt to bring in an element that should help to reduce poor quality ads is to be commended, and is a promising step for serious advertisers.
February 17, 2015
Twitter recently launched Quick Promote, a new advertising option that enables businesses to promote their top performing tweets directly within the Twitter Analytics dashboard. Here's how it works.
twitter quick promote