A new Facebook app, BuddyBid, enables retailers to host highly-targeted auctions direct on Facebook to better engage customers, increase sales and lower customer acquisition costs. The app gauges and surfaces demand from potential customers, providing marketing teams with actionable leads.
The Facebook Awards are timed to coincide with the Cannes Lions International Festival of Creativity, where the international advertising world crowns its best creative w ork. Facebook will also attend Cannes, to encourage advertisers to use the platform in new ways, and to capitalize on the growth in international advertising that seems to make up more and more of Facebook’s revenue. According to AdWeek , “more than half of its [Facebook’s] ad revenue came from overseas” last ye a r. Here are the best of the best:
Pinterest is known for its effectiveness for driving high-converting traffic, and particularly for retailers. A study by MillwardBrown revealed that 96% of active Pinterest users have used Pinterest to research and gather product information, 93% have used Pinterest to plan for purchases, and 87% have purchased something because of Pinterest .
It’s not Friday, it’s hump day. But that doesn’t mean we can’t roundup some digital news from the last several days to take note of. Don’t let the fact that there are TWO MORE DAYS until the weekend stop you from pretending it’s the end of something. Anyway, here’s the latest and greatest in digital & marketing happenings.
Psychological experiments and brain imaging has proven what we long knew was intuitively true: Color affects our brains, especially our emotions. A strong response to color has been innate in our evolutionary line for while. The evidence? Looking at colors lights up specific parts of our brains,...
If mobile video is the new black when it comes to advertising, then according to this eMarketer study , the future is blacker than ever. More people than ever are watching video on their phones or mobile devices: in 2015, adults in the US will spend an average of 39 minutes per day watching video on their phones and tablets, which is more than half the average amount of time spent per day on digital content. But while the numbers are slightly staggering, a lack of coherence is keeping advertisers from charging full force ahead and catching up with desktop video ad spend.
Would you pay to use Facebook? Not as a marketer, but as a regular user? An op-ed by Zeynep Tufekci in The New York Times argues that we are all already paying for our Facebook and Google use, only the currency is loss of privacy and control over our own data. In the article, “Mark Zuckerberg, Let Me Pay for Facebook,” Tufekci argues that ad-financed Internet platforms aren’t free, and they don’t serve their users very well. Or even themselves.
Time may have declared YouTube’s everyday user the “Person of the Year” in 2006, but advertising and marketing’s adoption of the channel has proven just as powerful. Last year, almost half of the top 10 most-watched videos on YouTube were ads. Market permeation is clear: it’s rare that an agency won’t leak their Super Bowl video on YouTube days before, becoming a YouTube star is a common millennial aspiration, and video content is the new black when it comes to marketing of all stripes. So to celebrate YouTube’s ten-year anniversary, in partnership with the Webby awards, they asked users to vote for the best ads of the decade. The top five results are a tour through some of the most inventive ads in recent memory and each has a marketing lesson in it.
IAB’s Millennial Media took a look at comScore data and put together this infographic. 45 % of those millennial dads and 37% of all make mobile purchases, with a larger amount of money: over half of mobile dads have an income of over $75,000, about a third higher than the average mobile income. Dads are 2x more likely to spend upwards of $500 on a mobile purchase, and millennial dads are 3x as likely.