April 25 #SMTLive Twitter chat recap: How Does Geotargeting Fit Into Your Customer Outreach Strategy? 

advertising

March 22, 2017
With the rise in fake news, here are some key tips to avoid having your ads show up on fake news websites.
How to Avoid Having Your Online Ads Associated with Fake News | Social Media Today
March 16, 2017
To conduct an advertising campaign worthy of your budget, you first need to understand who, exactly, you're trying to reach.
An image of seven human profiles centered on a purple background. Meant to denote social media ad targeting.
March 14, 2017
Here are three great social campaigns - what they did, why they worked and what you can learn from them.
What You Can Learn From 3 Brilliant Social Media Campaigns | Social Media Today
January 29, 2017
Programmatic advertising is on the rise, and it can deliver significant benefits.
Programmatic: A Growing Part of Social Media Strategy | Social Media Today
January 24, 2017
The 2017 Super Bowl is coming; here's what you need to know to create a winning campaign on social media.
5 Tips to Create a Successful Social Media Strategy Around the 2017 Super Bowl [Infographic] | Social Media Today
January 10, 2017
Your ability to engage with the world depends on your ability to see, and respect, just how diverse the people around you are.
September 23, 2016
In Kia's latest TV spot, they highlight how nostalgia can be a powerful connection device.
September 15, 2016
LinkedIn Ads can be frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit.
August 01, 2016
In a new 'All the Social Ladies' podcast, Carrie Kerpen speaks with Gay Gaddis, the Founder and CEO of T3, which is the largest woman-owned, independent advertising agency in the country.
All The Social Ladies Podcast: Gay Gaddis | Social Media Today
May 28, 2016
Having creativity is one thing, but achieving your business goals with your design is another. Sometimes, the most aesthetically pleasing visual ads don’t work because they don’t serve a purpose or have a call-to-action.
The ABC of Visual Ads That Work [Infographic] | Social Media Today

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