Recent Posts

The Significance of A vs. B Testing for Social Media Advertising

Schottenstein Real Estate Group
If you are a social media marketer working in the online advertising space, split testing via social media needs to become a part of your vocabulary.
The Significance of A vs. B Testing for Social Media Advertising

Why Social Brandscaping Works

thuff007
Brandscaping occurs when two (or more) brands get together and form a marketing partnership that increases demand for all brands involved. Typically the brands aren’t direct competitors but instead have a shared customer demographic.
Why Social Brandscaping Works

How to Drive Facebook Traffic to Your Listings for $0.01 Per Visitor

Adam Dukes
I then run ads (as a Custom Audience) to the people who read a specific blog post to a landing page. Now I am not “pitching” anything to a cold market as these people read my post, so they know who I am. Be on the lookout for a specific ad like that.
How to Drive Facebook Traffic to Your Listings for $0.01 Per Visitor

Before You Invest in Online Advertising, Do This!

Jim Belosic
There are lots of small business owners and yes, even marketers, who believe online advertising is not worth the spend. For a long time, I was one of those marketers. Then I read Mark Schaefer’s article, “Content Shock: Why Content Marketing Is Not a Sustainable Strategy,” and my thinking about online ads started to change.
Before You Invest in Online Advertising, Do This!

The Power of Real Time Marketing

danmag
Keeping in touch with current events is paramount in today's social world, showing your followers that you know what is going on in the world helps them feel closer to you as a brand. That's why the power of "Real Time Marketing" is important.
The Power of Real Time Marketing

Google Is Changing the Close Variant Matching Option in AdWords

kepping
Currently, advertisers have the option to include or exclude close variant matching to exact and phrase match keywords in Google AdWords, but starting in late September, that’s going to change.
Google Is Changing the Close Variant Matching Option in AdWords

Globalbility: Generating Creative Ideas with the Ability to Be Understood Globally

Acase14
In today's global world, we need to ensure more than ever our creative ideas can span cultures. Here are some things to think about as we generate big thinking that goes across borders.
Globalbility: Generating Creative Ideas with the Ability to Be Understood Globally

Without This Your Marketing Success Is Doubtful

SueCockburn
Persistence plays an important part in successful marketing. Without it businesses may jump from one type of marketing strategy to another, trying build their business but not allowing sufficient time for their marketing initiatives to payoff.
Without This Your Marketing Success Is Doubtful

5 Social Media Tips for Business Owners

PaisleyHansen
While social media has been around for a couple of years, many business owners are still not using it to its maximum potential. The beauty of social media is that you can use it many different ways from networking with other business owners, promoting a brand, targeting a specific demographic, to keeping in touch with existing customers. Here are five social media tips that you can use to grow your business.
5 Social Media Tips for Business Owners

The Difference Between Content Marketing and Advertising

rsj8000
Content marketing is quite different from traditional advertising, and the same rules don’t apply.
The Difference Between Content Marketing and Advertising