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advertising

May 28, 2016
Having creativity is one thing, but achieving your business goals with your design is another. Sometimes, the most aesthetically pleasing visual ads don’t work because they don’t serve a purpose or have a call-to-action.
The ABC of Visual Ads That Work [Infographic] | Social Media Today
May 26, 2016
comScore has released a new report which looks at the growth of ad-blocking, invalid traffic and viewability rates, and how they'll impact on the digital advertising sector.
comScore Releases New Report on Ad-Blocking and Invalid Traffic [Infographic] | Social Media Today
May 26, 2016
Marketing to Millennials will become increasingly important as they move into more lucrative buying demographics. Here are four tips to boost your appeal to a Millennial audience.
4 Statistic-Based Strategies For Reaching Millennials With Social Ads
May 12, 2016
Is content marketing better than advertising? Contributor Frank Strong addresses the question in this post.
Is Content Marketing Better than Advertising? | Social Media Today
May 04, 2016
Digital marketing software provider Signal and market research firm eConsultancy recently surveyed 350 senior North American marketers to better understand the impact of people-based advertising in their businesses.
The Rise of People-Based Advertising [Infographic] | Social Media Today
April 24, 2016
AppsFlyer has created a fun infographic which looks at the modern tech landscape and contrasts that to the mythical land of Westeros from the TV show Game of Thrones.
Game of Phones: Tech Plays in the Quest for the Iron Throne [Infographic] | Social Media Today
April 20, 2016
Without ads, there'd be no television or radio, no social media – or we'd have to pay a lot more for such things. But that doesn't give marketers carte blanche to annoy the daylights out of them.
4 Marketing Strategies to Make Consumers Love Your Brand | Social Media Today
February 18, 2016
If you’ve monitored sports news lately, DraftKings and FanDuel have dominated headlines with their current battles between different states, such as New York and Illinois, who argue that these two fantasy sports apps may be running illegal gambling operations.
February 17, 2016
Here is your step-by-step guide to Gmail ads.
February 09, 2016
The Super Bowl is one of the biggest global events for both the sporting world and for brands. While it’s just two teams that go head to head on the field, for global players from Amazon to Coca Cola, the Super Bowl is a chance to show off the full scale of their marketing arsenal to a global audience. When such large sums of money are being invested into Super Bowl ad campaigns, going viral is pretty much a must, so we decided to use social media analytics to take a look at the lessons brands can learn from what worked and what didn’t work at Super Bowl 50.

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