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April 24, 2015
Facebook's new Multi Product Ads may be just what your businesses social network marketing campaign is looking for to help gain more customers while keeping costs down. Multi Product Ads enable businesses to display 3-5 products in one unit on either a desktop, or a mobile device through the news feed. This helps businesses reach more customers, both new and old by boosting clicks and conversions.
April 16, 2015
What if I told you that I have an advertising campaign on Facebook that generates over 500 percent ROAS (Return on Advertising Spend)? And that same campaign routinely sees anywhere from six to 15 percent CTR (Click-Through-Rate). Maybe this sounds a bit like advertising folklore, but not only am I doing it - I can show you how to do it as well.
April 16, 2015
Think about it – what was the last advert you saw that you really remember or which made you take action? The likelihood is that nothing comes immediately to mind. Why don’t we remember ads? I think there are three reasons.
April 13, 2015
Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics, which reveals that Facebook accounted for three-quarters of global social network ad spend in 2014.
April 08, 2015
Chevy created a YouTube campaign called #BestDayEver. But was it really? In this week's edition of Content Marketing Minds, I break down the positive and negative aspects of the campaign.
March 31, 2015
At the very beginning of news business, advertising only formed a fraction of the source of income for newspapers. The relationship between news organizations and advertisers evolved with time. But with the exponential growth of digital platforms, the drastic change in user behavior stupefied journalism platforms and advertisers alike.
March 31, 2015
However, my favorite commercial comes from a Lexus commercial. And even though I don't have an intention to ever buy a Lexus, this spot is amazing to watch. "The Composer" never once shows a car. No new model. No new technology to share. Nothing. What is does share is the emotion and then, ultimately, the brand.
March 27, 2015
You have likely seen a Pay Per Click (PPC) ad, even if you aren’t sure what it is exactly. Overall, it’s a relatively simple concept—PPC is a form of online advertising where you attract visitors to your website by placing ads on search engines. With PPC you pay only when someone clicks on those ads. The most common examples are the ads that appear at the very top of Google and on the right hand side of the page when you do a search. They’re also the ads that are often seen in online articles.
March 20, 2015
How much will it cost you to get the top spot in the most competitive keyword auctions in Bing Ads – and just what are those keywords, anyway? Wicked talented WordStream data scientist Mark Irvine helped us analyze a sample of over 10 million English keywords in the Bing Keyword Tool and we're releasing the results today in this infographic.
March 19, 2015
“Go big or go home” is the mantra that drives the current ad-tech gold rush. It refers to the prize that awaits ventures capable of scaling their audiences — the faster the better — guaranteeing huge ad budgets in the rapid shift from traditional to digital media. But, as in every other gold rush, a few “unicorn” successes don’t guarantee a sustainable ad-tech industry.