Magician Zach King can defy the laws physics, turn his emojis into actual objects, and teleport from his bed to the red carpet at the Oscars. And he can do all these things in 6 seconds. Known as the “Vine Magician,” King has made an art form out of the six-second digital video, doing what he calls “digital slight of hand.’
Last night’s series finale of Mad Men signaled the end of one era, at least an era that involved a Sunday night TV-viewing ritual. But what did it say about advertising and humanity? Is it ultimately a cynical ending or an optimistic ending?
A mere decade ago, brand building was essentially created on the pillars of packaging and advertising. It involved one-way dialogs and communications. Many feel that those were simpler and easier days. However, some brands were launched only to be left winking in the dark.
Do you deserve good advertising? The obvious answer is yes. As a client of an advertising or marketing agency, you expect good work, and rightfully so. You would never agree to pay a company for services if you knew they would leave you less than satisfied. So, why is it that some clients get good work (and good results) from an agency, while others are quickly looking for a new one?
Immunize your content from sick-of-ads sentiment by making it even better. Update your blogs with new information. Make sure your content is still relevant, interesting, and give your customers and site visitors something useful to take away.
How do you sell an intangible product out of a storefront that no customer can step into? Aha. That’s one of the biggest fundamental questions behind digital marketing. Connecting the eyeballs (and then the dollars) with your brand has gotten both easier and more difficult as our digital world becomes increasingly layered and fractured.
If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular. Moreover, I believe the evidence is compelling enough to at least consider an investment in mobile video advertising.
You think you have the perfect website….but what about those shoppers who just get to the brink of purchase and then, for whatever reason, fall out of the conversion funnel? Abandoned shopping carts account to the loss of trillions of revenue. So how do you advertise and highlight the right products to the right people? Retailers need not have to worry as long as social media networks are with them.
I was fishing with a buddy recently who was showing me his really expensive new lures that he had purchased. I’m not an avid fisherman so I really didn’t understand what made them so great, but he was confident that these lures would allow him to catch more and bigger fish. Sure enough, a few minutes after dropping a line, he started catching one fish after another. Shockingly, after he would catch each fish, he would inspect it, take it off the hook and throw it back in the water. “Why aren’t you keeping the fish?” I asked. “Because the lake is filled with them, there are so many I’ll never run out. I just keep buying better lures so that I’m sure I’m catching more and bigger fish than anybody else.” Ridiculous, right? This story couldn’t possibly be true, could it?