Recent Posts

Without This Your Marketing Success Is Doubtful

SueCockburn
Persistence plays an important part in successful marketing. Without it businesses may jump from one type of marketing strategy to another, trying build their business but not allowing sufficient time for their marketing initiatives to payoff.
Without This Your Marketing Success Is Doubtful

5 Social Media Tips for Business Owners

PaisleyHansen
While social media has been around for a couple of years, many business owners are still not using it to its maximum potential. The beauty of social media is that you can use it many different ways from networking with other business owners, promoting a brand, targeting a specific demographic, to keeping in touch with existing customers. Here are five social media tips that you can use to grow your business.
5 Social Media Tips for Business Owners

The Difference Between Content Marketing and Advertising

rsj8000
Content marketing is quite different from traditional advertising, and the same rules don’t apply.
The Difference Between Content Marketing and Advertising

Generate High Quality Sales Leads Easily with Twitter

jordanskole
Twitter cards are a lucrative source of really high quality sales leads for your organization. The secret is creating hyper-targeted campaigns, here's how.
Generate High Quality Sales Leads Easily with Twitter

Fact or Fiction: Sales Techniques and Lessons from Snopes

Koka Sexton
Snopes has established itself as the premier source for urban legends and myths – and while most are debunked or resolved, some still live on as conspiracy theories. Here are some examples of sales-related urban legends on the Snopes website, and what sales techniques teams can take from these stories.
Fact or Fiction: Sales Techniques and Lessons from Snopes

10 Tips for Optimal AdWords Campaign Settings

CarolineMelberg
Campaign settings are pretty basic, but many times we overlook a basic thing and wonder why things aren’t going as smoothly as we anticipated. Here’s a quick rundown of his idea of the basics.
10 Tips for Optimal AdWords Campaign Settings

Too Many Advertisers Are Talking, Not Enough Are Listening

Sean McCaffrey
It doesn’t do you any good to have 200,000 likes or followers or friends if no one is reading your content. How do you engage with people? Instead of just monologuing?
Too Many Advertisers Are Talking, Not Enough Are Listening

Reminders, Screenshots and Real-Time Action Are Social Media Musts for Reviews

Kayla Minguez
What social media strategies are getting companies reviews today? Using screenshots, real-time responses and providing reminders about reviews are some to the most effective.
Reminders, Screenshots and Real-Time Action Are Social Media Musts for Reviews

SMT Shorts: Linda Descano of Citi

carianneking
Welcome to a recap of this week's SMT Shorts, a series that addresses your social media and marketing questions with concise, expert answers. This week, we were fortunate to have Linda Descano, managing director and head of content and social at Citi, here to talk about social customer service, advertising versus content marketing, and how to build a brand voice.
SMT Shorts: Linda Descano of Citi

Are You Putting All Your Marketing Eggs in One Basket?

SueCockburn
Social media on its own is unlikely to build our business – unless it is the place all our customers hang out. For most businesses, that is not the case.
Are You Putting All Your Marketing Eggs in One Basket?