Over the last 60 days we've implemented Twitter ad campaigns for the majority of our clients. When compared to LinkedIn Sponsored Content, Facebook Ads and Google AdWords, Twitter is outperforming on CTR and CPM. Also, early indicators show a cost-per-conversion lower than the competitors, although more data is needed. So what's going on with Twitter? Why are the ads driving impact?
To find success with advertising on Twitter, you need a substantial budget or better hope users share your content like crazy. It’s either go all in, or don’t bother at all. However, for those with a large bankroll and an innovative strategy, there is the potential for explosive growth through a well-targeted Twitter campaign.
Traditional advertising does allow some targeting, for example understanding what type of audience is watching a television programme with a commercial break. Other forms allow you to be even less accurate, such as with billboards and newspapers. With social media advertising there are huge amounts of data available to target content narrowly.
This week, Facebook integrated a ‘relevance score’ into their system for advertisers. This attempt to bring in an element that should help to reduce poor quality ads is to be commended, and is a promising step for serious advertisers.
The Super Bowl is a huge event, but it’s not just about the football. It is the most-watched event in America (with this year’s Super Bowl XLIX drawing the largest audience in US TV history at 114.4 million viewers), and advertisers are eager to tap into these attentive viewers.
Starting this week, Facebook advertisers will see a new Relevance Score metric, the equivalent of Google's AdWords Quality Score , in their ad reporting dashboard. This new score is an important ad quality signal that will affect both your ad delivery and the cost you pay for your campaigns
Big news: Google has announced a new AdWords Upgraded URLs format to give advertisers more features/options and save them time. Upgraded URLs will mean less time spent managing URL tracking updates, reduced crawl and load times, new tracking parameters and, finally, an end to the sending back of...