Recent Posts

Top 5 Social Media Predictions for 2015

Lauren Riley
As the year draws to a close, I thought now would be a good time to look at what the next twelve months hold for social media marketing.
Top 5 Social Media Predictions for 2015

Data Driven B2B Marketing: The Risks of Marketing on a Whim

Mary Wieder
Remember the difference between B2B and B2C consumer buying habits. Do B2B consumers generally make purchases on a whim? Most likely no. Therefore, should your marketing be done on a whim?
Data Driven B2B Marketing: The Risks of Marketing on a Whim

Social Media Analytics Can’t Tell You How to Be a Customer-Centric Company [INFOGRAPHIC]

Irfan Ahmad
Social media analytics can't exactly tell you who your customers are, how to be a customer-centric company, and how to engage customers.
Social Media Analytics Can’t Tell You How to Be a Customer-Centric Company [INFOGRAPHIC]

An Interview with IBM's Marie Wallace

Robin Carey
In September I heard Marie Wallace, IBM Analytics Strategist, talk at the TED@IBM event about her work for her internal clients at IBM on identifying and measuring the impact of their employee-influencers. Her work is nothing short of amazing, especially given her European vantage point (she lives in Dublin) and its consequent view of privacy. We had a conversation recently about her work and what it means for the total realm of "employee advocacy."
An Interview with IBM's Marie Wallace

Social Media Analytics: The Key to Knowing Your Customers

Ekaterina
The art of turning social data into valuable insight can help a business keep its human touch and nurture its relationship capital. [Part II].
Social Media Analytics: The Key to Knowing Your Customers

Trending This Week: News Stories on Social Media

DinahSusan
From "Serial" to holiday ads, protests at 30 Rock, and lots more in between and around the interwebs.
Trending This Week: News Stories on Social Media

Self-Serve Analytics Really Aren't DIY

JulieHunt
Data analytics need to become more accessible to many roles that have not previously been the 'traditional' users of such solutions. To accomplish this, analytics solutions have to change to match the faster pace of business decisions to deliver intelligence when it is needed. And, in this vein, the notion of self-service analytics is a good one: to put increased access to data and intelligence in the hands of business people, without having to constantly involve IT in the process.
Self-Serve Analytics Really Aren't DIY

5 Digital Marketing Metrics That Aren't Very Important

jen_jensen
Here are five digital marketing metrics to chop, and which stats should populate their places.
5 Digital Marketing Metrics That Aren't Very Important

Digital Analytics: Unlocking the Power of Social Data

Ekaterina
The art of turning social data into valuable insight can help a business keep its human touch and nurture its relationship capital.
Digital Analytics: Unlocking the Power of Social Data

Top Trends in Technology Marketing for 2015

Hinge Marketing
What are the top four trends in technology marketing for 2015? Learn the essential tech marketing trends for the year ahead.
Top Trends in Technology Marketing for 2015