Recent Posts

Five Ways Twitter Analytics Can Make You a Better Marketer

larrykim
If you’re anything like me, Twitter Analytics will soon become your latest obsession. In this post, I’ll give you a guided tour of Twitter Analytics and show you five actionable insights you can apply to your social and content strategies, so let’s dive right in!
Five Ways Twitter Analytics Can Make You a Better Marketer

How IoT Analytics Will Reach $5.7 Billion in 2015

David H Deans
In the coming years, the deluge of data from internet connected sensors and other devices will be significant. The revenues generated from integrating, storing, analyzing, and presenting Internet of Things (IoT) data will reach $5.7 billion in 2015, according the the latest global market study by ABI Research.
How IoT Analytics Will Reach $5.7 Billion in 2015

Facebook Knows You Better Than You Know Yourself

adhutchinson
A recent Cambridge/Stanford study showed that Facebook data can generate a more accurate view of a person's personality than their friends, family - even their partners. This is another wake-up call to the power of social media data, something all marketers need to be taking seriously.
Facebook Knows You Better Than You Know Yourself

What Sophisticated Marketers Should Measure in 2015

MikeVolpe
Marketers are experts when it comes to analyzing fluffy metrics. To measure their true impact on the company's bottom line, marketers have to start tying their efforts to revenue.
What Sophisticated Marketers Should Measure in 2015

From Data to Dollars: 3 Ways to Turn Insight into Action

PatrickSalyer
Today’s volume and variety of consumer data has presented businesses with a unique paradox: understanding customers and providing them with increasingly relevant experiences is both more possible and more difficult than ever before.
From Data to Dollars: 3 Ways to Turn Insight into Action

Trending This Week: News Stories on Social Media

DinahSusan
Just one week in and 2015 is proving to be a volatile year for news and social media-attention grabbing headlines. Freedoms of both press and speech have been threatened around the world, illustrated through a deadly terrorist attack in Paris and a knee-jerk (and immature) reaction by a US congressman to a press mention.
Trending This Week: News Stories on Social Media

The Content Marketing Expert Guide to Analytics and Metrics

larrykim
What's the best way to measure the effectiveness of your content? We'll always have the old standby metrics – social shares, pageviews and the like. But do these metrics help you understand how well your content resonates with audiences, converts lookers to buyers, and works toward the achievement of your business goals? For that, we need content analytics.
The Content Marketing Expert Guide to Analytics and Metrics

5 Essential Free Analytics Tools for Social Media Marketers

philcohen4
There are tools that social media marketers use on a consistent basis and many of these differ. These are 5 must haves as far as tools go for social media marketers.
5 Essential Free Analytics Tools for Social Media Marketers

Social Media Analytics: Using Social Data to Tackle 3 Biggest Business Problems

Ekaterina
Social media analytics is your direct connection to the voice of the customer and their needs. It is a massive opportunity to make the customer the focus of your business and use the data to improve your products, your customer service, your marketing, and every aspect of your business. But, most importantly, it is a great way for you to form long-term relationships with just your customers, but your partners, stakeholders, and beyond.
Social Media Analytics: Using Social Data to Tackle 3 Biggest Business Problems

Why Your Marketing Data Needs a New Year Makeover

Chloe Basterfield
Data by its very nature is dry and unappetising to us visually-driven creative marketers. Learn how giving your data a 2015 facelift can make it more palatable and meaningful.
Why Your Marketing  Data Needs a New Year Makeover