Recent Posts

Why Your Customers Will Make or Break Your Marketing

Samantha Pena
Not only is it harder to get consumers' attention these day but it's also harder to gain their trust, thus resulting in less brand engagement and conversions. Here's why that is and how you can get your customers back.
Why Your Customers Will Make or Break Your Marketing

Smart Cities Technology: Opportunities for Midsized Vendors

JulieHunt
The market for smart city technology solutions is still very young and in formative stages, which means there's plenty of room for midsized companies to enter this solution space. Midsized technology vendors who fully understand the needs, desires and challenges that midsized cities have for smart city initiatives will find success in this market.
Smart Cities Technology: Opportunities for Midsized Vendors

New IBM Study Reveals 5 Distinct Entry Points for Social Adoption

cynthyap
In the past few years, social has gone from being a consumer phenomenon to an enterprise opportunity. But many companies are struggling with how to implement strategies and realize ROI from their social investments. The new IBM study, “Charting the social universe: Social ambitions drive business impact,” reveals how pioneers navigate the social journey, adopting social capabilities through five primary entry points.
New IBM Study Reveals 5 Distinct Entry Points for Social Adoption

Paris Fashion Week Lives in Social Media

Localspeak
Paris Fashion Week may have taken place on the catwalks in Paris temples of fashion, but it truly lives in social media, in any language. Perhaps the biggest fashion revolution today is the greater transparency we’re witnessing in the industry, inviting outliers into the clan.
Paris Fashion Week Lives in Social Media

Digital Identity, Predictive Analytics, and Context at Center of Digital Transformation [VIDEO]

bvellmure
Last week, I had the privilege to spend some time discussing some of the most important topics facing organizations today with Vala Afshar, Michael Krigsman, and Mitch Lieberman. During the course of the conversation, we riffed on what digital even means, the intersection between the digital and the physical, the requirement of the CMO and the CIO to work together, and the overarching importance of keeping the customer and their experience in the foreground.
Digital Identity, Predictive Analytics, and Context at Center of Digital Transformation [VIDEO]

Digital Business: Getting Real About Social Media Results

danielnewmanUV
Question: Our company has been blogging and sharing on social media for almost a month now and haven’t seen much growth. What should we be expecting? Are we doing something wrong?
Digital Business: Getting Real About Social Media Results

How Marketing Can Power Engagement: Using Analytics to Deepen Customer Relationships

PaulDunay
Welcome to another Social Media Today webinar as part of the Best Thinker webinar series, this time on the topic of How Marketing Can Power Engagement: Using Analytics to Deepen Customer Relationships.
How Marketing Can Power Engagement: Using Analytics to Deepen Customer Relationships

Demographics Are Dead: Welcome to the World of Individual Targeting

adhutchinson
As more of our lives are mediated by technology, we're all becoming data generators. That data, our digital DNA, gives marketers more ways to find us, more ways to connect with us, more tools to make better educated decisions on what audiences will respond to. With that being the new normal, traditional wide-bracket demographic targeting is dying - it's time for brands to welcome the world of individual targeting.
Demographics Are Dead: Welcome to the World of Individual Targeting

Making Informed Decisions With Facebook Metrics

PaisleyHansen
Moving your page onto your fan's wall is becoming harder than ever. If you want to reach a larger audience and more engagement with your posts, you need to understand Facebook Insight's metrics. Proper leverage of these metrics will produce high quality followers without breaking the budget.
Making Informed Decisions With Facebook Metrics

KPIs for Your Social Media Dashboard

gonzogonzo
Ever wondered what you really need to measure in order to gauge your success on social networks? Here are the key performance indicators (KPI) I typically focus on with my clients.
KPIs for Your Social Media Dashboard