Web analytics gives data and data make decisions. With the growing importance of social media signals in determining consumer buying behavior models, business owners in the ecommerce space have truly realized the need for social media analytics. Just think of small or medium scale online store owners. Their resources are limited. Time and burn rate being always critical for them, they can’t afford to take any risk in their investment strategies. Without knowing what marketing channels work profitable for them and how, they might go haywire.
With the growing interest in big data analytics combined with the shortage of affordable experts and skilled practitioners for deploying and managing big data initiatives, many organizations are looking to managed services as a way to fill the need. More MSPs continue to develop sophisticated...
Many digital and social marketers shy away from data and analytics. The foolish marketers may fear it’s the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn’t be further from the truth. Smart marketers know that...
We’ve all got a boss – whether that’s an actual boss in your company, or a client that pays the bills. The problem with many, is that they love a vanity metric. A metric that boosts their ego, that makes them think they’re doing a great job, but that really doesn’t tell them anything about what’s really going on.
The sole purpose of brands using social media is to be more human while building and nurturing communities. Brands can do this successfully by providing valuable and engaging content to their audiences. But the unfortunate truth is that some marketers are much more concerned with vanity metrics and less so with providing value- the qualitative social media marketing metric that matters.
It’s the end of the month, and the end of the quarter and for B2B marketers everywhere it means one thing… analyzing the heck out of your online marketing activity from the past 3 months, measuring its lead generation success and proving the ROI value to the rest of the business.
Part of learning how to start a blog is also finding out why you need to blog. Because the success of a blog depends on the main goal assigned to each. Some would attribute their success to the number of email subscribers they have captured over a period of time. Others would look into how their blogs have built a vibrant community, which they could later convert into brand advocates or customers.
Dark social refers to all of the sharing activity that occurs through the copying and pasting of URLs, but which largely goes undetected by most Web Analytics programs, such as Google Analytics, Omniture or any other application. How can it be measured? Read on.
Want to know what’s working on social media? W ord-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends . Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. S ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.
You’ve spent hours (even days) creating that amazing new marketing guide. Your buyer personas are going to love it. It’s going to cause a social media storm. You’re sure of it…at least…you think it will. Then ‘that’ question pops up: ‘How is it performing?’