Recent Posts

SMT Shorts: Mary Elise Chavez on What's Next in Mobile and More

carianneking
For this week's SMT Shorts, we were delighted to have Mary Elise Chavez, Director of Creative Strategy for OysterLabs, educate us on what's new in mobile; branding on Twitter; and the importance of ABT (Always Be Tracking).
SMT Shorts: Mary Elise Chavez on What's Next in Mobile and More

Analytics Fortify Resilient Midmarket Companies

JulieHunt
Analytics are not limited to the functions of operational performance, financial and risk management, and supply chain optimization. Midsized companies are especially interested in analytics in support of improved marketing and sales, with customer insight as a top priority.
Analytics Fortify Resilient Midmarket Companies

The Infusion of Brand Marketing and Big Data Analytics

Jayson Bowden
Branding is a representation of the market identity of a company. Whatever kind of marketing tactics that companies may use in brand marketing, their marketing goal is to focus on their customers and to meet the demands of their market.
The Infusion of Brand Marketing and Big Data Analytics

New Dashboard from Pinterest to Keep Track of Your Marketing Success

MadhurimaGupta
Pinterest has launched new Analytics dashboard for the interested brands who like to see how their promoted pins are performing on the platform. The revamped dashboard design is easier to use and understand. Hope that the brands will be benefited from this change.
New Dashboard from Pinterest to Keep Track of Your Marketing Success

Twitter Kills More of Its Darlings: Tweet Analytics for All

servantofchaos
I greet the release of Twitter Analytics with a smile AND a shrug. It’s an attempt at monetising without an ecosystem vision. And it is an affront to the users who have invested not just in the platform (Twitter, LinkedIn and yes Facebook too), but in the ecosystem as well.
Twitter Kills More of Its Darlings: Tweet Analytics for All

Top Free Tools for SEO Provided by Google

jackdawson
SEO can help take your website notches higher and make it available to a large section of the population. Since the internet is a global platform, with the right use of SEO, your business can get an immense amount of exposure and therefore, you need to give a serious thought to incorporating a healthy mix of SEO into your website. A company for SEO looks after all your requirements and based on the magnitude of your business and other needs, they may recommend a package that suits your needs.
Top Free Tools for SEO Provided by Google

Is Your Company Paying Attention to Social Listening?

BrettRelander
Social listening is a powerful tool for your business. Learn to use it correctly and you'll know your customers needs, provide better solutions, increase profits and move ahead of your competition.
Is Your Company Paying Attention to Social Listening?

SMToolbox: Measure Your Social Media Performance with Simply Measured

Steve Rayson
If you use a wide range of social media channels you will benefit from Simply Measured, a tool that allows you to monitor and assess the performance of all of your social media activity in one place. We take a look in this week's SMToolbox.
SMToolbox: Measure Your Social Media Performance with Simply Measured

Are You Leveraging Data-Driven Digital Marketing?

BrettRelander
In order to maximize profits in today's digital landscape you must be able to capture and analyze customer data. Top online marketers are able to achieve more than three times the conversion rates of other marketers. Which side are you on?
Are You Leveraging Data-Driven Digital Marketing?

How to Use a Traffic Calculator to Set Social Media Goals

lkinoshita
Here's a traffic calculator to help you understand the many factors that will contribute to the success of your inbound marketing efforts.
How to Use a Traffic Calculator to Set Social Media Goals