You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
It’s been a tumultuous news week with bold magazine covers, the unfortunate tragedy of Cecil the lion, and it wouldn’t be 2015 without another GOP politician announcing his or her goal of being the next leader of the free world. Here's a review of the top trending social news stories from the last week of July 2015.
“Four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers,” writes Sujan Patel, author of 100 Days of Growth . As a small business owner, what do you need to know to make social media work for your business? What do you need to do? Here’s a crash course in social media marketing.
You are a small business owner who has been trying to optimize your website for a while now. You want to know whether you’re making progress. Rather than just trust your gut, are there any third-party tools you can use to measure your website's power and influence?
Do you want to pull the most success out of your digital marketing campaigns ? Are you spending and spending but cant figure out the missing link? If so you may need to develop a better understanding of the top analytics for leveraging inbound marketing. Leveraging inbound marketing can help you...
Web analytics gives data and data make decisions. With the growing importance of social media signals in determining consumer buying behavior models, business owners in the ecommerce space have truly realized the need for social media analytics. Just think of small or medium scale online store owners. Their resources are limited. Time and burn rate being always critical for them, they can’t afford to take any risk in their investment strategies. Without knowing what marketing channels work profitable for them and how, they might go haywire.
With the growing interest in big data analytics combined with the shortage of affordable experts and skilled practitioners for deploying and managing big data initiatives, many organizations are looking to managed services as a way to fill the need. More MSPs continue to develop sophisticated...
Many digital and social marketers shy away from data and analytics. The foolish marketers may fear it’s the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn’t be further from the truth. Smart marketers know that...
We’ve all got a boss – whether that’s an actual boss in your company, or a client that pays the bills. The problem with many, is that they love a vanity metric. A metric that boosts their ego, that makes them think they’re doing a great job, but that really doesn’t tell them anything about what’s really going on.
The sole purpose of brands using social media is to be more human while building and nurturing communities. Brands can do this successfully by providing valuable and engaging content to their audiences. But the unfortunate truth is that some marketers are much more concerned with vanity metrics and less so with providing value- the qualitative social media marketing metric that matters.
It’s the end of the month, and the end of the quarter and for B2B marketers everywhere it means one thing… analyzing the heck out of your online marketing activity from the past 3 months, measuring its lead generation success and proving the ROI value to the rest of the business.