Discover new ideas for shaping a content strategy that will appeal to a younger mobile audience.


October 09, 2015
Setting goals, measuring performance, and optimizing your approach based on analytical data is the best way to achieve success in the shortest amount of time, and these functions can be greatly assisted by using social analytics tools. Here's some tips on selecting and using social analytics options.
5 Reasons to Invest in Dedicated Social Media Analytics Tools
October 01, 2015
Content marketing is red-hot. Not because it's a passing fad, but because it works. In Hubspot's recent State of Inbound marketing report , 41 percent of marketers confirmed content marketing's positive ROI. Like other marketers, you know that content marketing can add real value to your firm's marketing efforts, but your C-suite is still not convinced content marketing is "worth it."
How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing
August 26, 2015
How many Twitter followers do you have? How many Facebook fans does your page have? At the beginning these were the stats that we all wanted to know. Clearly, since then things have moved on and nowadays there are a wide variety of social media metrics that marketers, comms professionals and even customer service reps keep track of. But in the time poor world of modern business, collating and analysing this data can be time consuming, especially when you’re trying to extract data from different sources and it’s not always clear which metrics you need to be looking at.
July 31, 2015
It’s been a tumultuous news week with bold magazine covers, the unfortunate tragedy of Cecil the lion, and it wouldn’t be 2015 without another GOP politician announcing his or her goal of being the next leader of the free world. Here's a review of the top trending social news stories from the last week of July 2015.
August 02, 2015
People like to talk about brands online. Whether it’s discussion about new products, bad customer service, funny commercials or even social media fails, these discussions are happening all day and every day on social networks and other online channels. Social media conversations come in all shapes and sizes but those that are positive have the potential to make your brand look good. Really good. And these discussions can help drive traffic to your website, create leads, increase brand loyalty and open up robust lines of communication with customers.
Social media conversations
July 10, 2015
“Four out of every five corporations in America are now leveraging social media to help expand their client base and build relationships with customers,” writes Sujan Patel, author of 100 Days of Growth . As a small business owner, what do you need to know to make social media work for your business? What do you need to do? Here’s a crash course in social media marketing.
May 01, 2015
You are a small business owner who has been trying to optimize your website for a while now. You want to know whether you’re making progress. Rather than just trust your gut, are there any third-party tools you can use to measure your website's power and influence?
April 29, 2015
Do you want to pull the most success out of your digital marketing campaigns ? Are you spending and spending but cant figure out the missing link? If so you may need to develop a better understanding of the top analytics for leveraging inbound marketing. Leveraging inbound marketing can help you...
April 28, 2015
Web analytics gives data and data make decisions. With the growing importance of social media signals in determining consumer buying behavior models, business owners in the ecommerce space have truly realized the need for social media analytics. Just think of small or medium scale online store owners. Their resources are limited. Time and burn rate being always critical for them, they can’t afford to take any risk in their investment strategies. Without knowing what marketing channels work profitable for them and how, they might go haywire.
April 28, 2015
With the growing interest in big data analytics combined with the shortage of affordable experts and skilled practitioners for deploying and managing big data initiatives, many organizations are looking to managed services as a way to fill the need. More MSPs continue to develop sophisticated...