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April 14, 2015
Many digital and social marketers shy away from data and analytics. The foolish marketers may fear it’s the dark side of marketing and that they will get drawn into week long meetings discussing menial metrics and data algorithms. This couldn’t be further from the truth. Smart marketers know that...
April 09, 2015
We’ve all got a boss – whether that’s an actual boss in your company, or a client that pays the bills. The problem with many, is that they love a vanity metric. A metric that boosts their ego, that makes them think they’re doing a great job, but that really doesn’t tell them anything about what’s really going on.
April 01, 2015
The sole purpose of brands using social media is to be more human while building and nurturing communities. Brands can do this successfully by providing valuable and engaging content to their audiences. But the unfortunate truth is that some marketers are much more concerned with vanity metrics and less so with providing value- the qualitative social media marketing metric that matters.
March 29, 2015
It’s the end of the month, and the end of the quarter and for B2B marketers everywhere it means one thing… analyzing the heck out of your online marketing activity from the past 3 months, measuring its lead generation success and proving the ROI value to the rest of the business.
March 28, 2015
Part of learning how to start a blog is also finding out why you need to blog. Because the success of a blog depends on the main goal assigned to each. Some would attribute their success to the number of email subscribers they have captured over a period of time. Others would look into how their blogs have built a vibrant community, which they could later convert into brand advocates or customers.
March 27, 2015
Dark social refers to all of the sharing activity that occurs through the copying and pasting of URLs, but which largely goes undetected by most Web Analytics programs, such as Google Analytics, Omniture or any other application. How can it be measured? Read on.
dark social sharing
March 10, 2015
Want to know what’s working on social media? W ord-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends . Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. S ocial media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.
March 05, 2015
You’ve spent hours (even days) creating that amazing new marketing guide. Your buyer personas are going to love it. It’s going to cause a social media storm. You’re sure of it…at least…you think it will. Then ‘that’ question pops up: ‘How is it performing?’
February 25, 2015
The value of social media metrics goes far beyond just showing where to post and when on social networks. This data can be a window into the interests, desires and frustrations of your customers, and when matched with a comprehensive analytics system can fuel insights that are relevant for your whole digital marketing strategy.
February 20, 2015
Mastering big data analytics isn’t just a challenging task, but an unprecedented one. Gathering information about consumer habits is nothing new in the marketing world, but the scale of current information is an order of magnitude beyond what most organizations have been accustomed to handling. According to IBM , 2.5 quintillion bytes of data (that’s a 1 followed by 18 zeroes) is generated in a single day.