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August 01, 2015
Multiple news outlets are reporting that Apple will be debuting a new version of the Apple TV at their Fall event in September. We break down the latest features and whether this is a win for the technology conglomerate.
Apple TV
July 27, 2015
At a recent EPIC Champions of Freedom privacy event, Apple’s CEO Tim Cook finger-wagged some of his Silicon Valley neighbors—without mentioning names Facebook and Google —on how they were using their users’ data. “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be,” Cook said.
June 09, 2015
Several big announcements have been made at Apple’s annual conference for software developers in San Francisco. The big one is that Apple is overhauling its music products. Apple is also releasing new versions of its software systems for iPhones, iPads and Macs. As well, and of special interest to marketers, Apple Pay will now include loyalty and rewards programs.
May 28, 2015
It may seem like one of those rumors that, while widely reported on, turns out later to have been a bunch of bunk. But this one is true: Send someone a text message with a certain combination of characters, and you can make their Apple device crash and reboot. Effected devices include iPhones, Apple Watches, and iPads.
apple watch
March 02, 2015
If you have any smart watch users in your immediate vicinity, you will notice that currently a narrow demographic favors this distinctive wearable technology. That would be the top 25 percent wealthiest males, ages 25 to 34. Not surprising. This demo tends to be early adopters to technology. They have disposable income, usually, and why not spend it on the latest/coolest piece of technology?
December 26, 2014
Mobile platforms give us something to think about. The Android vs. iOS debate rages on, especially after holiday gifts are exchanged. Which one is for you and why?
November 11, 2014
The global outlook for media tablet shipments will further evolve as vendor diversification occurs and emerging markets drive more growth.
November 10, 2014
Selling starts with defining your purpose, telling your story, and pursuing the affinity you have for your vision, that others may have that same affinity for you.
October 16, 2014
The launch of Apple Pay in the US this week is the newest threat to traditional banks. So what can banks do to out-innovate the likes of Apple? And can they change a culture still built on retail, branch-based banking to reflect a modern, mobile-first lifestyle?
October 11, 2014
comScore released data reporting key trends in the U.S. smartphone industry for August 2014. Google Android led as the number one smartphone platform with 52 percent platform market share.