Several big announcements have been made at Apple’s annual conference for software developers in San Francisco. The big one is that Apple is overhauling its music products. Apple is also releasing new versions of its software systems for iPhones, iPads and Macs. As well, and of special interest to marketers, Apple Pay will now include loyalty and rewards programs.
It may seem like one of those rumors that, while widely reported on, turns out later to have been a bunch of bunk. But this one is true: Send someone a text message with a certain combination of characters, and you can make their Apple device crash and reboot. Effected devices include iPhones, Apple Watches, and iPads.
If you have any smart watch users in your immediate vicinity, you will notice that currently a narrow demographic favors this distinctive wearable technology. That would be the top 25 percent wealthiest males, ages 25 to 34. Not surprising. This demo tends to be early adopters to technology. They have disposable income, usually, and why not spend it on the latest/coolest piece of technology?
The launch of Apple Pay in the US this week is the newest threat to traditional banks. So what can banks do to out-innovate the likes of Apple? And can they change a culture still built on retail, branch-based banking to reflect a modern, mobile-first lifestyle?
The newest wearable tech from Apple arrives in stores in early 2015, giving you plenty of time to check out the specs, see what all the hype is about, recover from any potential “the future is now” moments you encounter along the way, and ponder how things could change in the next few months for wearable tech, social media, and life as we know it.