Discover new ideas for shaping a content strategy that will appeal to a younger mobile audience.


September 17, 2015
Nilay Patel has an incredibly interesting article up on the Verge titled, "Welcome to hell: Apple vs Google vs Facebook and the slow death of the web." While this title may be a tad overdramatic, the implications of Patel's argument are huge for the web, and dire for any kind of small publisher or online content creator without enough leverage to play with the big boys.
Google ads
September 14, 2015
So, as you were probably aware, Apple introduced a 'pencil' for its iPad Pro. At $99 dollars the Pencil (according to Apple's page for it) is virtually lag-free, pressure-sensitive to allow it to create lines of different weight, capable of shading and texture, and able to recharge extremely fast.
apple pencil
September 11, 2015
Facebook has published a post detailing the impacts of iOS 9 on their Software Developer Kit (SDK), which will affect various apps.
Apps Which Use Facebook’s SDK Will be Impacted by Upgrade to iOS9 | Social Media Today
September 09, 2015
Today in San Francisco, Apple held an event to announce new iPhones—the 6S and 6S Plus—and updates to Apple TV. Apple also unveiled the iPad Pro.
August 01, 2015
Multiple news outlets are reporting that Apple will be debuting a new version of the Apple TV at their Fall event in September. We break down the latest features and whether this is a win for the technology conglomerate.
Apple TV
July 27, 2015
At a recent EPIC Champions of Freedom privacy event, Apple’s CEO Tim Cook finger-wagged some of his Silicon Valley neighbors—without mentioning names Facebook and Google —on how they were using their users’ data. “They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be,” Cook said.
June 09, 2015
Several big announcements have been made at Apple’s annual conference for software developers in San Francisco. The big one is that Apple is overhauling its music products. Apple is also releasing new versions of its software systems for iPhones, iPads and Macs. As well, and of special interest to marketers, Apple Pay will now include loyalty and rewards programs.
May 28, 2015
It may seem like one of those rumors that, while widely reported on, turns out later to have been a bunch of bunk. But this one is true: Send someone a text message with a certain combination of characters, and you can make their Apple device crash and reboot. Effected devices include iPhones, Apple Watches, and iPads.
apple watch
March 02, 2015
If you have any smart watch users in your immediate vicinity, you will notice that currently a narrow demographic favors this distinctive wearable technology. That would be the top 25 percent wealthiest males, ages 25 to 34. Not surprising. This demo tends to be early adopters to technology. They have disposable income, usually, and why not spend it on the latest/coolest piece of technology?
December 26, 2014
Mobile platforms give us something to think about. The Android vs. iOS debate rages on, especially after holiday gifts are exchanged. Which one is for you and why?