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When Your Customers Become Your Contributors: Brand Journalism Meets TraditionalGoogle Is Changing the Close Variant Matching Option in AdWordsBefore You Invest in Online Advertising, Do This!Native Advertising: The New New Thing or a Race to the Bottom? [VIDEO]
Technology & Data
Data and Creativity at the Social Shake Up: Defining Your Data-Driven Social CampaignTalking Strategy and Data with Shannon Lee of Precision StrategiesNew IBM Study Reveals 3 Key Characteristics of the Most Successful CompaniesMinority Report: Confronting Privacy Issues in Big Data Gathering
- Tech & Innovation
- marketing automation
Social Startups: Moment.me Captures a 360-Degree View of The Social Shake-Up 2014Hootsuite Partners With Syracuse University to Bring Social Media Savvy to College StudentsThe Best Hyperlapse VideosThe Best Content Moderation Tools for Busy People Who Don't Have Time for That
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthThe Social Shake-Up Attracts Wide Breadth of Brands and IndustriesThe Social Shake-Up: How CMOs Drive Innovation and Revenue GrowthThe Social Shake-Up: The Future of Social Business
- Small Business
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Recap from the First-Ever Employee Advocacy SummitFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
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Join us September 15th in Atlanta for The Employee Advocacy Summit and learn how to unleash the power of your employees.
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Because of companies like Apple, market analysts have created a frenzy around disruptive technologies. This word 'disruptive' is now being used to justify risky business decisions.
With Apple going all in on Apple Pay, NFC mobile payments are finally here to stay. Apple CEO Tim Cook said. “We’re gonna start by focusing on payments. Payments is a huge business. Every day between credit and debit we spend 12 billion dollars. That’s over 4 trillion dollars a year, and that’s just in the United States…"
With more and more skilled labor striking out on their own as independent contractors and businesses de-centralizing and looking for talent in new ways, Apple underscores the importance of productivity by creating products that help make these individuals more productive at both home and work, with the promise of personal insight that makes managing work-life balance possible.
Apple, perhaps more than any other consumer brand, has always relied on evangelism from early consumers to propel its success. The big announcement of the iPhone 6 and Apple Watch this week signifies that this era may be over for five reasons.
While most of the tech and business press focused on the functionality of the Apple Watch, discreetly milling around the event were the fashion press, invited by Apple’s new fashion and design team. The fact that Apple Watch comes in three distinct collections — Apple Watch, Sport, and Apple Watch Edition — mirrors how fashion targets different demographics and tastes with separate lines.
The ongoing legal war between smartphone makers Apple and Samsung is a step closer to conclusion this week as both parties have decided to drop litigation beyond the United States. It would appear the hassle of fighting multiple battles through different legal systems is simply not worth it.
For three decades, Apple was the disruptor, the challenger, the instigator. It had an enemy that could be easily defined and portrayed. It had magical new products that delighted us with capabilities we’d never seen before. It had clear brand archetypes –it was the outlaw in its advertising and the magician in its products — both personified by Steve Jobs.
Did you know that the top four most valuable brands in the world are all tech companies? And leading them all is the gutsier and more aggressive Google, which has overtaken Apple for the No. 1 spot, by a margin of almost $11 billion.
The new products you’re going to see from Apple this year and next are the final new designs coming to fruition from Steve Jobs’ vision. And that means that in just a few short years, Apple is at risk of losing its throne as the world’s most valuable band.
The iPad Mini with Retina display was released last week. Oh – you didn’t know? As it turns out, there’s a reason. There are a number of ways that Apple’s release of the iPad Mini Retina has been quieter than the usual exciting announcement.