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The ongoing legal war between smartphone makers Apple and Samsung is a step closer to conclusion this week as both parties have decided to drop litigation beyond the United States. It would appear the hassle of fighting multiple battles through different legal systems is simply not worth it.
The jury ruled overwhelmingly in favor of Apple, and awarded the company more than a billion dollars in damages. If you are like me, it is hard to see an upside for Samsung in all of this — until you come to realize that this could have been just a very smart and a strong strategic play.
Over the last few days I’ve read a lot of opinions on the interpretation of the Apple Samsung lawsuit findings. Robert Scoble being the brilliant and passionate technology maven that he is, wrote in my opinion the most accurate overview of the trial. He nails it in his statement that simply for a penalty of $1.5 billion Samsung got to be the #2 mobile company leaving other competitors behind...