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audience engagement

May 18, 2016
While there's plenty of advice on how to boost your follower counts, one of the more important elements to consider is why social media was invented in the first place: to establish real, meaningful connections.
A Reminder: Social Media is About Being "Social" | Social Media Today
May 17, 2016
User generated content can be a valuable piece of your marketing puzzle, especially in social media circles. Here are some tips on how to implement a UGC campaign.
May 03, 2016
Providing a good experience means, first and foremost, thinking about the user and how they consume your content, which includes every aspect of it's presentation.
Your Content Experience Matters More Than You Think | Social Media Today
April 28, 2016
A new study from the team at Fractl has looked at how people are adapting and utilizing Facebook's new emoji-like Reactions to respond to on-platform content.
Facebook’s Reactions are Coming – Here’s Everything You Need to Know | Social Media Today
March 23, 2016
TrackMaven has released its 2016 Social Media Inflation Index report , in which they’ve analyz ed 12 months of follower growth data from almost 27,000 brands across five of the biggest social media networks
Brand Audiences on Instagram Growing at Twice the Rate of Other Platforms [Report] | Social Media Today
March 15, 2016
Consumers expectations are rising , but so too is the capacity for brands to track the relevant data to meet those demands and provide better client outcomes. The problem, though, is that many businesses are not allocating their marketing spend effectively to facilitate such process.
March 02, 2016
This infographic breaks down 12 different popular sites, including Facebook, Instagram , and LinkedIn, as well as lesser-known sites like Meerkat and Vimeo , and looks at who's actually using them and how .
How to Pick the Right Social Platforms to Grow Your Sales [Infographic] | Social Media Today
January 05, 2016
A lot of what it takes to be smart when it comes to marketing is realizing the obvious, and acting on it. So it goes with a new article by Kyle Wong in Forbes, "The Explosive Growth Of Influencer Marketing And What It Means For You," which explores influencer marketing and its growing importance.
November 02, 2015
A common belief is that people hate advertising. They hate how they are saturated with advertising everywhere they go. They hate how it interrupts their TV shows, their radio, even their social media streams. But what if it wasn't that people hated advertising, thy were just a bit picky about it?
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September 12, 2015
Each month, Facebook produces a series of regional reports on the hot issues, including what the top issues were, which demographic groups were the most active in the related discussion, and even when each specific discussion peaked, during the month. The reports offer great insight into Facebook’s audience, and the issues that matter most to each age and gender subset within it.
The Most Discussed Issues on Facebook from August [Infographic] | Social Media Today