Join this webinar to learn how leading brands are adapting to meet the needs of their customers in social media. Panelists include Dan Gingiss of Discover and Kristina Libby of Microsoft. Register here!
I think we all realized comment sections were doomed when even the extreme measure of attaching the right to comment to a Facebook account didn't help to civilize things. It was thought that what allowed people to be awful on the internet was the anonymity. Speech was cleaved from consequence, but if you make them comment via Facebook, the trolls would have to use their real names. That would make them think twice, right?
The team at Kissmetrics have put together an infographic looking at “ The Science of Brands on Instagram ”. Taking in the results of various studies and bran d experiences, the infographic lists the best brands on the platform and the benefits it offers, along with data of data on the best times of day and best days to post.
Conceived by an Iron Man athlete looking for a plant-based, whole food alternative to nutritional supplements, Vega describes its products as “the future of optimal health”. Enjoyed by vegans and non-vegans alike, Vega’s products attract athletes of almost every sport looking for a more natural diet to help with training and ongoing health.
My wife and I bought a house last year, and she started a new Pinterest board. The home projects she was putting together were really interesting. So I decided to get in on that action. I created an account. By doing so, I became a rare creature: A man actively using Pinterest.
A mere decade ago, brand building was essentially created on the pillars of packaging and advertising. It involved one-way dialogs and communications. Many feel that those were simpler and easier days. However, some brands were launched only to be left winking in the dark.
A few well known brands are renowned on the basis of how their customers experience these brands. Year after year, the situation remains the same: the same brands stand out in terms of the customer experience, and of the rest most of them are doing ok (not great) and haven’t improved much from the previous year. So what’s missing?
The hot topic in sales and marketing is a term called Social Selling; this is a process that is created using the power of social networking. I truly believe that the sales process has completely changed. If you’re in a sales position, gone are the days of cold calls if you’re able to harness the power of selling via social.
It’s painfully obvious to anyone who opens a web browser that the digital landscape is constantly changing at a fairly good pace, but once in a while we run across a development that seems to indicate a leap forward. I just ran across such a development.