Recent Posts

How Nonprofits Continue to Get Facebook Marketing All Wrong

jcsocialmarketing
In my conversations with nonprofits using social media, I always ask them one question first – What do they want to get out of using Facebook? I always single out Facebook first because it is alternately so loved and so hated, and the mere mention of it always elicits spirited discussion. Facebook is also very different than other platforms and requires more finesse.
How Nonprofits Continue to Get Facebook Marketing All Wrong

New IBM Study Reveals 5 Distinct Entry Points for Social Adoption

cynthyap
In the past few years, social has gone from being a consumer phenomenon to an enterprise opportunity. But many companies are struggling with how to implement strategies and realize ROI from their social investments. The new IBM study, “Charting the social universe: Social ambitions drive business impact,” reveals how pioneers navigate the social journey, adopting social capabilities through five primary entry points.
New IBM Study Reveals 5 Distinct Entry Points for Social Adoption

How to Increase Engagement in Your Online Community

Isra Garcia
Connection is important in a community. However, for it to exist, you must first generate trust. Trust arises from your community’s engagement. Unless you give rise to such engagement on the basis of the credibility you earn, there is no community. These are a few ways you can increase engagement of your online community.
How to Increase Engagement in Your Online Community

Frustrated? Here's 3 Steps to Understanding Your Customer

AnnaFarmery
What if someone asked you “What do you want?” When the question is asked a popular answer is often loads of money…and when people say that to me I ask “Why? To buy what?”
Frustrated? Here's 3 Steps to Understanding Your Customer

How To Get More Interaction On Google+ [INFOGRAPHIC]

Irfan Ahmad
"Why don't I get +1's, comments, and reshares like everyone else?" The short answer is; don't just know what to say, know how to say it. Strategically creating posts in the correct format will facilitate engagement.
How To Get More Interaction On Google+ [INFOGRAPHIC]

10 Ways of Becoming Indispensable to Your Social Media Audience

Isra Garcia
Once you recover the links that are usually lost in new marketing, you need to create value to make your audience grow. I present below 10 ways that can help your brand grow, increasing engagement and ROI, as well as conversions. The objective isn’t an meaningless number but real people who are engaged and proactive.
10 Ways of Becoming Indispensable to Your Social Media Audience

How Big Brands Build Social Media Engagement

ChrisSyme
We don’t have a social media dictionary…yet. Concepts like engagement and measurement mean many things to many people. We do have best practices per se, but even those seem subjective. We hear experts telling us we have to interact with all our fans, that social media is about one-on-one conversations, and that we need to be personal in order to be successful. So, can big brands really build social media engagement?
How Big Brands Build Social Media Engagement

Optimizing the Right Social Diet for Every Brand

SpredfastPR
Arby’s and Pharrell’s hat, Oreo’s “dunk in the dark,” JCPenney and the mitten stunt: three of the most publicized brand tweets of the last couple years. We looked, perhaps we laughed, and then we moved on with our lives. Witty and attention-grabbing, these timely exploits were certainly entertaining in the moment but before we know it, they’re already yesterday’s news. In a world where consumers are always on, how can your brand stay top of mind and avoid social media starvation?
Optimizing the Right Social Diet for Every Brand

12 Critical Homepage Elements

Warren Knight
The homepage is the most important page on your website because this is where potential customers are most likely to visit first. The bulk of your traffic will come from your homepage and to make sure you are not hindering any visits turning into conversions.
12 Critical Homepage Elements

Using Google Analytics and Website Referrals to Learn More About Your Audience

Chad Egeland
Are you constantly checking your traffic stats in Google Analytics? Looking at which pages receive traffic and how long site visitors remain on the page? Maybe you dig a little deeper and check which landing pages are performing well and maybe even examine the conversion rate for your goals.
Using Google Analytics and Website Referrals to Learn More About Your Audience