While there's plenty of advice on how to boost your follower counts, one of the more important elements to consider is why social media was invented in the first place: to establish real, meaningful connections.
TrackMaven has released its 2016 Social Media Inflation Index report , in which they’ve analyz ed 12 months of follower growth data from almost 27,000 brands across five of the biggest social media networks
Consumers expectations are rising , but so too is the capacity for brands to track the relevant data to meet those demands and provide better client outcomes. The problem, though, is that many businesses are not allocating their marketing spend effectively to facilitate such process.
This infographic breaks down 12 different popular sites, including Facebook, Instagram , and LinkedIn, as well as lesser-known sites like Meerkat and Vimeo , and looks at who's actually using them and how .
A lot of what it takes to be smart when it comes to marketing is realizing the obvious, and acting on it. So it goes with a new article by Kyle Wong in Forbes, "The Explosive Growth Of Influencer Marketing And What It Means For You," which explores influencer marketing and its growing importance.