TrackMaven has released its 2016 Social Media Inflation Index report , in which they’ve analyz ed 12 months of follower growth data from almost 27,000 brands across five of the biggest social media networks
Consumers expectations are rising , but so too is the capacity for brands to track the relevant data to meet those demands and provide better client outcomes. The problem, though, is that many businesses are not allocating their marketing spend effectively to facilitate such process.
This infographic breaks down 12 different popular sites, including Facebook, Instagram , and LinkedIn, as well as lesser-known sites like Meerkat and Vimeo , and looks at who's actually using them and how .
A lot of what it takes to be smart when it comes to marketing is realizing the obvious, and acting on it. So it goes with a new article by Kyle Wong in Forbes, "The Explosive Growth Of Influencer Marketing And What It Means For You," which explores influencer marketing and its growing importance.
A common belief is that people hate advertising. They hate how they are saturated with advertising everywhere they go. They hate how it interrupts their TV shows, their radio, even their social media streams. But what if it wasn't that people hated advertising, thy were just a bit picky about it?
Each month, Facebook produces a series of regional reports on the hot issues, including what the top issues were, which demographic groups were the most active in the related discussion, and even when each specific discussion peaked, during the month. The reports offer great insight into Facebook’s audience, and the issues that matter most to each age and gender subset within it.
I think we all realized comment sections were doomed when even the extreme measure of attaching the right to comment to a Facebook account didn't help to civilize things. It was thought that what allowed people to be awful on the internet was the anonymity. Speech was cleaved from consequence, but if you make them comment via Facebook, the trolls would have to use their real names. That would make them think twice, right?
The team at Kissmetrics have put together an infographic looking at “ The Science of Brands on Instagram ”. Taking in the results of various studies and bran d experiences, the infographic lists the best brands on the platform and the benefits it offers, along with data of data on the best times of day and best days to post.