Today's customer is being pulled in many different directions at once, with buying opportunities at every turn. How can you break through the noise? Learn on the next #SMTlive webinar. Register now!

behavior

April 17, 2015
We are all selfish. Is this bad? In a super-connected world, time and attention is scarce. If a brand does not add value to MY interests, MY needs and MY passions…it doesn’t get too much of MY time and attention. Research shows that people are becoming more discerning about the brands and organizations they choose to support through their purchases and advocacy.
March 22, 2015
Facebook active users are much more likely to be clicking ‘like’ button than Google plus or Twitter active users are to be hitting +1 or ‘favoriting’. Active Facebookers are also more likely to be interacting with their friends, revels new study from Global Web Index.
social media activities
February 25, 2015
Social media has shown its merits in the business world, as well as a platform for political engagement, fundraising, and viral entertainment marketing; so what about campaigns to collectively elevate public health by influencing behavior? This isn't just marketing a product or an experience--it is marketing lifestyles.
November 25, 2014
Brands who want to get the most out of a content marketing program ought to embrace a user-centered approach to developing and delivering that content. The content and the channels that deliver that content should be designed around prospect and customer intent. What do people want to get done, what decisions do they have to make towards an end, what questions do they have.
September 30, 2014
In this episode of the Social Zoom Factor podcast I explain why marketing and business leaders leading social media marketing for brands of all sizes must empower their audience and give them something to join that offers value, relevancy, community and relationships that are meaningful. I also share 10 strategies and tips to nurture and grow communities that offer value to all who choose to participate.
September 08, 2014
Let’s look at ways that social media improves our life experience, and also a few ways that it uncovers a few of the more unsightly parts of humanity.
September 08, 2014
Recently, an inmate was able to escape from Lancaster County sheriff‘s deputies. After his escape, the inmate stopped and posted a status update to Facebook.
August 19, 2014
Marketers, what if you didn’t have to wonder where your future business was coming from? What if the Internet could tell you through the application of insights supported by data visualization? Well, this future isn’t so far away. Let me explain further.
August 01, 2014
Social media marketers want people to react to the content they develop, and we know that emotion is the secret sauce to making a connection. Here are 3 brands that use emotion to empower their audience while creating a bond to drive sales and brand loyalty.
July 03, 2014
You get a welcoming email: “I’d like to invite you to…” Then you realize it’s a promotional invite to a social media or community management course. I think that too much of what you invest in excitement and expectations on this kind of course goes toward networking, funny videos, metaphors, “tweetable” punch lines or dinner on Friday after class.
social media courses

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