October 8th, 12pm ET: Breaking Social Out of Its Silo
Learn why integrated social is the only way to go. Join us for a free #SMTlive webinar.


September 28, 2015
Pope Francis, on his last day in the United States, delivered a sermon at St. Charles Borromeo Seminary in Pennsylvania that came down a bit harsh on social media, with the statement "I would dare say that at the root of so many contemporary situations is a kind of radical loneliness that so many people live in today. Running after the latest fad, a like, accumulating followers on any of the social networks."
Pope Francis
September 04, 2015
Presenting 'Socality Barbie,' an Instagram account aping and satirizing the monotonous tastes and activities of a certain monochromatic breed of narcissistic hipster, whose every coffee is an experience, whose every trip is a life-affirming adventure, and whose every moment is recorded to demonstrate that moment's sonder-inducing solitude.
August 07, 2015
Digital marketers know using social media successfully has a lot more to do with just being social. If we take a closer look at introvert-like behaviors on social platforms, we see there are several reasons to be more “introverted.” Introverts own “social” media? Irony Alert!
July 22, 2015
Vertical videos are irritating in such a small way that it seems petty to complain about them, but that isn't going to stop me from doing so. The scourge of casually filmed footage, vertical video is what happens when someone shoots something with their smart phone and holds it in the typical vertical fashion.
grass wrong
April 17, 2015
We are all selfish. Is this bad? In a super-connected world, time and attention is scarce. If a brand does not add value to MY interests, MY needs and MY passions…it doesn’t get too much of MY time and attention. Research shows that people are becoming more discerning about the brands and organizations they choose to support through their purchases and advocacy.
March 22, 2015
Facebook active users are much more likely to be clicking ‘like’ button than Google plus or Twitter active users are to be hitting +1 or ‘favoriting’. Active Facebookers are also more likely to be interacting with their friends, revels new study from Global Web Index.
social media activities
February 25, 2015
Social media has shown its merits in the business world, as well as a platform for political engagement, fundraising, and viral entertainment marketing; so what about campaigns to collectively elevate public health by influencing behavior? This isn't just marketing a product or an experience--it is marketing lifestyles.
November 25, 2014
Brands who want to get the most out of a content marketing program ought to embrace a user-centered approach to developing and delivering that content. The content and the channels that deliver that content should be designed around prospect and customer intent. What do people want to get done, what decisions do they have to make towards an end, what questions do they have.
September 30, 2014
In this episode of the Social Zoom Factor podcast I explain why marketing and business leaders leading social media marketing for brands of all sizes must empower their audience and give them something to join that offers value, relevancy, community and relationships that are meaningful. I also share 10 strategies and tips to nurture and grow communities that offer value to all who choose to participate.
September 08, 2014
Let’s look at ways that social media improves our life experience, and also a few ways that it uncovers a few of the more unsightly parts of humanity.