Recent Posts

How Social Media Has Changed Us: The Good and the Bad

tommy_landry
Let’s look at ways that social media improves our life experience, and also a few ways that it uncovers a few of the more unsightly parts of humanity.
How Social Media Has Changed Us: The Good and the Bad

Social Media and the Law: Why Criminals Share Online

DannyAlanHall
Recently, an inmate was able to escape from Lancaster County sheriff‘s deputies. After his escape, the inmate stopped and posted a status update to Facebook.
Social Media and the Law: Why Criminals Share Online

Will Semantic Search Predict Future Buyer Behavior?

danielnewmanUV
Marketers, what if you didn’t have to wonder where your future business was coming from? What if the Internet could tell you through the application of insights supported by data visualization? Well, this future isn’t so far away. Let me explain further.
Will Semantic Search Predict Future Buyer Behavior?

Emotion Drives Behavior: 3 Brands Getting It Right

HeatherBartel
Social media marketers want people to react to the content they develop, and we know that emotion is the secret sauce to making a connection. Here are 3 brands that use emotion to empower their audience while creating a bond to drive sales and brand loyalty.
Emotion Drives Behavior: 3 Brands Getting It Right

The New "Boom" to Avoid

Isra Garcia
You get a welcoming email: “I’d like to invite you to…” Then you realize it’s a promotional invite to a social media or community management course. I think that too much of what you invest in excitement and expectations on this kind of course goes toward networking, funny videos, metaphors, “tweetable” punch lines or dinner on Friday after class.
The New "Boom" to Avoid

New Research Unveils the Keys to Millennial Engagement

sashattuck
While the millennial generation (roughly those aged 20–32) are often described as cynical, lazy and entitled, a new report tells an entirely different story while adding insights into how businesses and organizations can engage this generation's spending, promotional and advocacy power.
New Research Unveils the Keys to Millennial Engagement

Facebook's Been Running Psychological Experiments On You

Avtar Ram Singh
Felt a little lower or happier than usual for a week in January 2012? It might have been because of an "experiment" Facebook conducted on you. Facebook identified 689,003 English-speaking users to run a psychological experiment on for the duration of a week.
Facebook's Been Running Psychological Experiments On You

Social and Business Collaboration: A Human Science

Bryan Kramer
As our businesses become more complex, it’s up to all of us to work harder at humanizing our approach in everything we do. On top of this, as businesses become more social, collaboration is becoming the most critical business competitive advantage.
Social and Business Collaboration: A Human Science

Word-of-Mouth Advertising Can Be Bad For Business

SueCockburn
Building a small business can be tough. Too much work and not enough time or staff to get it done, in a timely fashion, leads to unmet customer expectations that can negatively impact your business. Word-of-mouth advertising, in these scenarios, can be bad for business!
Word-of-Mouth Advertising Can Be Bad For Business

Content is Only as Good as Its Shareability

BradJoe
It’s no secret that inbound marketing has become exceedingly popular over the past several years. “78% of chief marketing officers think custom content is the future of marketing.” What makes this so interesting is that the increase in demand for superior content relies on one factor exclusively; social media.
Content is Only as Good as Its Shareability