Social media has shown its merits in the business world, as well as a platform for political engagement, fundraising, and viral entertainment marketing; so what about campaigns to collectively elevate public health by influencing behavior? This isn't just marketing a product or an experience--it is marketing lifestyles.
Brands who want to get the most out of a content marketing program ought to embrace a user-centered approach to developing and delivering that content. The content and the channels that deliver that content should be designed around prospect and customer intent. What do people want to get done, what decisions do they have to make towards an end, what questions do they have.
In this episode of the Social Zoom Factor podcast I explain why marketing and business leaders leading social media marketing for brands of all sizes must empower their audience and give them something to join that offers value, relevancy, community and relationships that are meaningful. I also share 10 strategies and tips to nurture and grow communities that offer value to all who choose to participate.
Marketers, what if you didn’t have to wonder where your future business was coming from? What if the Internet could tell you through the application of insights supported by data visualization? Well, this future isn’t so far away. Let me explain further.
Social media marketers want people to react to the content they develop, and we know that emotion is the secret sauce to making a connection. Here are 3 brands that use emotion to empower their audience while creating a bond to drive sales and brand loyalty.
You get a welcoming email: “I’d like to invite you to…” Then you realize it’s a promotional invite to a social media or community management course. I think that too much of what you invest in excitement and expectations on this kind of course goes toward networking, funny videos, metaphors, “tweetable” punch lines or dinner on Friday after class.
While the millennial generation (roughly those aged 20–32) are often described as cynical, lazy and entitled, a new report tells an entirely different story while adding insights into how businesses and organizations can engage this generation's spending, promotional and advocacy power.
Felt a little lower or happier than usual for a week in January 2012? It might have been because of an "experiment" Facebook conducted on you. Facebook identified 689,003 English-speaking users to run a psychological experiment on for the duration of a week.