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best practice

January 12, 2015
There is no denying that “Big Data” can be important to SEO and Digital Marketing. Whether it’s looking at industry trends or monitoring the movement of illness across the globe, Big Data can have an impact on many things. That said, Small Data is usually easy to collect, easy to secure, easy to manage and most importantly easy to utilise.
November 21, 2014
Social Sensitivity is being able to recognize social contexts and cues in conversations. In business, and in life, this is an important skill to have because it demonstrates that you are aware of other people in social and business situations.
October 19, 2014
Congratulations, you finally found it! The perfect marketing formula. But in reality, your ideal marketing mix works for just a moment before the benefits begin to fade.
October 06, 2014
You’ve developed a business process. You’ve gotten relevant feedback. Then you implement the process and instead of running smoothly, problems occur.
September 07, 2014
Job interviews are all about getting as much information as possible out of the candidate, but there are certain boundaries that employers shouldn’t cross.
September 06, 2014
Your email list is much more than a static list of names. It is a dynamic and constantly evolving tool essential to communicate with your customer base. List hygiene plays a huge role in the success of your email list.
August 25, 2014
In the early days of social media, branded marketing was mired in hackneyed and underhanded tactics meant to drive engagement. We've thankfully come a long way since those dark days, but there are still certain tactics that we need to put to rest. Five, in particular, continue to pock the face of social marketing.
August 09, 2014
“Is there a difference between articles and blogs?” This was posed to me today by one of my clients and it is a really good question. So here’s a rundown of what I perceive to be the basic differences between articles and blogs.
July 29, 2014
Do you find Twitter to be an indecipherable mess of characters and abbreviations? Here's an overview, along with some important notes, to help you get the most out of Twitter's common processes.
October 21, 2013
I'll never forget the time when our Lynton Web inbound marketing band of brothers (and sisters) helped a client achieve a 900% increase in leads over the course of a few months. We literally took them from roughly 100 leads a month to 1,000 leads a month.

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