Recent Posts

Employers: What NOT to Ask in a Job Interview

Lauren Riley
Job interviews are all about getting as much information as possible out of the candidate, but there are certain boundaries that employers shouldn’t cross.
Employers: What NOT to Ask in a Job Interview

Make (or Break) Your Email Campaign with List Hygiene

CraigKlein
Your email list is much more than a static list of names. It is a dynamic and constantly evolving tool essential to communicate with your customer base. List hygiene plays a huge role in the success of your email list.
Make (or Break) Your Email Campaign with List Hygiene

5 Social Marketing Tactics That Need to Be Retired

Deborah Sweeney
In the early days of social media, branded marketing was mired in hackneyed and underhanded tactics meant to drive engagement. We've thankfully come a long way since those dark days, but there are still certain tactics that we need to put to rest. Five, in particular, continue to pock the face of social marketing.
5 Social Marketing Tactics That Need to Be Retired

The Difference Between Articles and Blogs

BeVisible
“Is there a difference between articles and blogs?” This was posed to me today by one of my clients and it is a really good question. So here’s a rundown of what I perceive to be the basic differences between articles and blogs.
The Difference Between Articles and Blogs

How to Compete with the Tweet Elite

adhutchinson
Do you find Twitter to be an indecipherable mess of characters and abbreviations? Here's an overview, along with some important notes, to help you get the most out of Twitter's common processes.
How to Compete with the Tweet Elite

Is Your Sales Team Ready For Inbound Marketing?

Roman Kniahynyckyj
I'll never forget the time when our Lynton Web inbound marketing band of brothers (and sisters) helped a client achieve a 900% increase in leads over the course of a few months. We literally took them from roughly 100 leads a month to 1,000 leads a month.
Is Your Sales Team Ready For Inbound Marketing?

All I Know About SEO I Learned in Kindergarten

dshiao
I attended kindergarten at Zena Elementary School in Kingston, New York, where my teacher was Ms. Silvernail. Back then, Search Engine Optimization (SEO) didn’t yet exist. Search engines didn’t exist because the web was not yet invented.
All I Know About SEO I Learned in Kindergarten

All In One SEO Tutorial [VIDEO]

Craig Fifield
A twitter friend requested help with All In One SEO the other day and I wasn’t pleased with the available tutorials. So I made my own. If you like it, please share it as most other tutorials for All In One are outdated or flat out incorrect.
All In One SEO Tutorial [VIDEO]

The Time is Now to Think Mobile

Nate Mendenhall
In a recent Social Media Today webinar, the topic of mobile marketing was discussed in great detail. If you are a forward thinking marketer, you already know that you should be in the process of optimizing your marketing strategy for the small screen.
The Time is Now to Think Mobile

Are You Ready to Hire a PR Firm?

ginidietrich
I was in a meeting the other day with the executives of an organization that is right on the tipping point of success. But when we asked what they do differently than their competitors, the silence was deafening.
Are You Ready to Hire a PR Firm?