Recent Posts

Making Sense of Social Media Analytics

maggielmcg
It's one thing to be "doing" social media, but another to try to analyze whether efforts are effective, especially for associations.
Making Sense of Social Media Analytics

Social Customer Service: Talk Is Cheap, Action is Much Tougher

martin hill-wilson
The growth in social customer service appears to have stalled. Now the early adopters are out and about, the expected next tranches are nowhere to be seen. New names remain scarce.
Social Customer Service: Talk Is Cheap, Action is Much Tougher

Why Is Good Customer Service So Difficult?

mfauscette
Customer experience is an overused and over discussed topic maybe, but the customer has experiences with your brand at every interaction. The question is whether the experience is positive, neutral or negative.
Why Is Good Customer Service So Difficult?

9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC]

Irfan Ahmad
Anyone who owns and runs a business should already understand the importance of an effective social media campaign, but there are a lot of businesses out there that get it wrong.
9 Mistakes Most Businesses Make on Social Media [INFOGRAPHIC]

How to Use Social Media to Improve Customer Relations [INFOGRAPHIC]

Irfan Ahmad
Your customers are connected to you in large numbers through social media. Use it.
How to Use Social Media to Improve Customer Relations [INFOGRAPHIC]

Don't Make Social Media Mistakes Like These Brands

harshajmera
Social media in India has become the “in” place to connect with fans/followers and to advertise. But in order to get more and more followers some brands just keep doing things which has negative or no impact on their brand.
Don't Make Social Media Mistakes Like These Brands

5 Reasons Why Your Content Marketing Isn't Working

Wyzowl
Content marketing can be seriously annoying. You’ve read the blogs, you’ve researched the stats and you’ve put your awesome content out there, but you’re still not seeing the results.
5 Reasons Why Your Content Marketing Isn't Working

6 Ingredients for Your Next Perfect Social Media Post

harshajmera
The posts that you share on Social Media are the key to increasing the engagement, traffic, and awareness of your brand online.
6 Ingredients for Your Next Perfect Social Media Post

3 Customer Service No-No's When a Customer Wants to Pull the Plug

aspilialleli
Calling in for canceling a subscription nowadays has become so much harder for some customers, with some taking it to social media to air their grievances.
3 Customer Service No-No's When a Customer Wants to Pull the Plug

3 Easy Self-Development Tips for Entrepreneurs

AnnaFarmery
Confidence is a strange entrepreneurial ingredient. Too much, and arrogance can kill your business. Too little, and your own constant feeling of vulnerability can be a barrier to your success.
3 Easy Self-Development Tips for Entrepreneurs