The practices of Social Media Marketing, or SMM, and Search Engine Optimization, or SEO, are two strategies that are associated to each other in a number of ways. They are both strategies that have their prime focus on developing an alluring identity for the brand, which helps in attracting visitors naturally.
Do you draw a blank some days when thinking about what social media content to post? Sometimes it can feel like you’ve thought of it all and are tapped out for ideas when posting to Twitter, Facebook or any other social network. Whether you’re curating content or coming up with something original, there’s more than a few ways to keep things easy for you and fresh for your audience.
First impressions are everything in this world, especially online. You have seconds to make a connection with a brand new prospect before they size you up and move on. When I work with my personal clients one-on-one, the first thing we work on is their social media profiles because I’ve noticed that when they are done well, every activity has a stronger impact.
Have you ever had a car that needed a tune up? It ran okay, but it wasn’t the greatest at going uphill or passing other vehicles on the highway. It needed that tune up — the little tweaks and adjustments that make the engine run efficiently. Your site has a power source that acts like the engine in a car — the SEO factors can be okay but not be as powerful as possible, just like the car that needs a tune up
This year may well the year that digital transformation becomes inscribed in the majority of company’s strategic initiatives in the developed world. If digital projects abound, many do not live up to expectations or become stuck in the mud. So, who is winning at it?
As I speak to various business groups, business owners, and classes, I am constantly reminded that while this whole social media thing has been around a few years, and most people and businesses have seemingly jumped on board, there are still a lot of people who are behind the curve and don’t get it.
More people sharing your tweets means more eyes on your content, which in turn offers the potential for even greater engagement. I found some commonalities among my most popular posts. Here are a few Twitter content tips to get more retweets, based on my most shared tweets:
Several of my recent posts have stimulated discussions about the chasm between our Selling Process and our Buying Processes. I’ve gotten a lot of questions about, "Shouldn’t we be focusing on their buying process,” “How do we bridge the selling and buying processes,” “How do we manage to two processes simultaneously,” and a number of others.
Many companies are now using YouTube to reach out to current and potential customers. Which is why I believe that this platform is perfect for businesses. All you need is a video camera and a little creativity to build long-lasting relationships with your clients. So how do you to reach potential customers among the countless cat videos? I have some suggestions on how to start.