Recent Posts

Data Dangers: Pitfalls Every Marketer Must Beware

Sylvia Jensen
While the benefits of exploiting your database’s potential are well known, it’s critical that marketers ensure their data is clean, legal and ‘non-aggressive’ in the first place.
Data Dangers: Pitfalls Every Marketer Must Beware

Big Data and Small Business: The Future of Marketing?

markwschaefer
I had a significant insight about the future of Big Data and small business this week that I wanted to share with you. The names have been changed to protect the innocent …
Big Data and Small Business: The Future of Marketing?

Using Data for Better Social Retargeting

GilAllouche
Retargeting on social media is quickly becoming common practice. Using data wisely may be the key to navigating the line between creepy and effective.
Using Data for Better Social Retargeting

Five 2015 Digital Marketing Trends for Your Consideration

markwschaefer
It’s a popular time to look into the crystal ball for the next year and make a few predictions. It is also what I love to do most: think about what’s next! Here are some potential digital marketing trends for 2015 that have my wheels turning.
Five 2015 Digital Marketing Trends for Your Consideration

Are You Sweeping Big Data Privacy Under the Carpet? 5 Things to Do Instead

TamaraDull
In my Social Shake-Up presentation this fall, I talked about the idea that big data privacy is caught in this tug-of-war between consumers, constituents, and the private and public sectors. There’s no question that we all play multiple roles—i.e., that of a consumer, citizen, private sector employee and/or government worker—and that our time is limited, so what can we do? For starters, I suggested five options during my presentation.
Are You Sweeping Big Data Privacy Under the Carpet? 5 Things to Do Instead

Deliver an Excellent Customer Experience Using Big Data

Jayson Bowden
Obtaining a customer insight is crucial to business marketers and the majority of big enterprises are using big data for their business in today’s online marketing industry.
Deliver an Excellent Customer Experience Using Big Data

Are You Kidding Me, Facebook? Oh, You Got It Right

TamaraDull
We know marketers are working hard with advertising platforms, such as Google and Facebook, to make sure we’re seeing the “right” ad at the “right” time. Do they always get it right, though? Here’s an entertaining story about a colleague’s run-in with one of Facebook’s ads.
Are You Kidding Me, Facebook? Oh, You Got It Right

The Midterm Election According to Facebook (and 20 Million of Its Users)

larrykim
Facebook Data Maps show how Americans feel about midterm elections issues. Take a look.
The Midterm Election According to Facebook (and 20 Million of Its Users)

Providing Business Value to Each Tweet: Why Are Twitter and IBM Partnering?

Mordecai Holtz
Last week, IBM and Twitter announced a unique partnership that indicates a shift in the value of micro content for brands.
Providing Business Value to Each Tweet: Why Are Twitter and IBM Partnering?

Where Do You Draw the Line Between Relevancy and Privacy?

TamaraDull
Some would have you believe that the big data privacy debate is all about online advertising—i.e., you get interesting, relevant ads in exchange for your personal information. If this what you believe, you’re sort of missing the point.
Where Do You Draw the Line Between Relevancy and Privacy?