Recent Posts

Spooking Halloween Social Media Data

Localspeak
This Halloween I decided to trick or treat social media data for some lighter side story leads. So, what did my data dig unearth? Predictably, given the heavy seasonal marketing of confections and junk food industries, I learned that sugary candy treats trump costume themes in the Halloween convo by a ration of 3 to 1 for all theme mentions.
Spooking Halloween Social Media Data

SMT Shorts: Neil Capel on Big Data and Keeping the Customer [VIDEO]

carianneking
In this installment of SMT Shorts, Neil Capel, CEO and Founder of Sailthru, tells us how to get started with Big Data, how to personalize your brand voice across channels, and how to not only GET the customer, but how to KEEP the customer.
SMT Shorts: Neil Capel on Big Data and Keeping the Customer [VIDEO]

Big Data Privacy Is About You, Me, Them, and Us

TamaraDull
Today, we live in an always-on digital world. We work online. We socialize online. We shop online. We bank online. We support causes online. We are living in a big data world. Who are you entrusting with your data, your personal information? And who’s trusting you (and your company or agency) with their data? Can you be trusted?
Big Data Privacy Is About You, Me, Them, and Us

Why Your Customers Will Make or Break Your Marketing

Samantha Pena
Not only is it harder to get consumers' attention these day but it's also harder to gain their trust, thus resulting in less brand engagement and conversions. Here's why that is and how you can get your customers back.
Why Your Customers Will Make or Break Your Marketing

Smart Cities Technology: Opportunities for Midsized Vendors

JulieHunt
The market for smart city technology solutions is still very young and in formative stages, which means there's plenty of room for midsized companies to enter this solution space. Midsized technology vendors who fully understand the needs, desires and challenges that midsized cities have for smart city initiatives will find success in this market.
Smart Cities Technology: Opportunities for Midsized Vendors

A Cautionary Tale: Are You Clicking Your Privacy (or the Privacy of Others) Away?

TamaraDull
The big data privacy discussion is subtle, complex and complicated – and we each have a role to play. What’s yours going to be? This is my adapted version of the popular "Feathers in the Wind" tale attributed to Rabbi Levi Yitzhak of Berdichev.
A Cautionary Tale: Are You Clicking Your Privacy (or the Privacy of Others) Away?

Whose Story Are You Telling?

TamaraDull
You have limited (if any) control over what others share about you, but you do have control over what you share about yourself and others. Just because you have someone’s personal information doesn’t mean you have to share or act on it. Remember: It may not be your story to tell.
Whose Story Are You Telling?

Dreamforce 2014: It's All About the Data

aberkson
Salesforce CEO Marc Benioff knows how to put on a show. The annual Salesforce conference, Dreamforce takes over San Francisco for a week, with 1450 Sessions, 400 companies presenting and 145,000 registered attendees. Amid the crowds and Uber surge pricing, Salesforce takes the opportunity to trot out their latest product launches and marketing messages.
Dreamforce 2014: It's All About the Data

Dear Facebook, It’s Not You, It’s Us

TamaraDull
Dear Facebook: The fact is that without all this data—my data and the data of my 1.3+ billion “friends” on Facebook—you would shrivel up and die. You need our data to stay alive.
Dear Facebook, It’s Not You, It’s Us

We’re Traveling at the Speed of Cool to Creepy

TamaraDull
It is no longer good enough to make the connection or get the account. The challenge now for companies/brands/apps is to demonstrate that they are trustworthy, respectable, and care about safeguarding what customers have shared with them—i.e., their personal data.
We’re Traveling at the Speed of Cool to Creepy