Recent Posts

5 Selling Ideas Fueled by the Power of Data

Sylvia Jensen
Your marketing database is a veritable treasure trove of actionable insights – if you are willing to work hard with your data. Mining for gold is a filthy business, but the returns can be massive.
5 Selling Ideas Fueled by the Power of Data

Top 5 Social Media Predictions for 2015

Lauren Riley
As the year draws to a close, I thought now would be a good time to look at what the next twelve months hold for social media marketing.
Top 5 Social Media Predictions for 2015

Ten Ways Big Data Is Revolutionizing Manufacturing

www.shirazdatta.com
McKinsey & Company recently published "How Big Data Can Improve Manufacturing," which provides insightful analysis of how big data and advanced analytics can streamline biopharmaceutical, chemical and discrete manufacturing. The article highlights how manufacturers in process-based industries are using advanced analytics to increase yields and reduce costs. Manufacturers have an abundance of operational and shop floor data that is being used for tracking today.
Ten Ways Big Data Is Revolutionizing Manufacturing

The Tinder Effect: How a Social App Traded Precision for Mass Appeal

Chloe Basterfield
Vine. WhatsApp. Tinder. While these little phone apps look simple, what they do is actually the essence of Big Data marketing - distilling a mass of hard-to-quantify inputs into easy-to-understand outputs. (With clearly measurable results.) So what’s the secret of their success? Here are three thoughts for marketers, all applicable to database-driven marketing at all levels.
The Tinder Effect: How a Social App Traded Precision for Mass Appeal

Contextualizing Big Data for the Everyday Business

danielnewmanUV
Words like terabyte, petabyte, exabyte, and zettabyte among many others have entered the business lexicon holding the hands of big daddy – yes, we’re talking about big data here. As data is growing at a monstrous speed, businesses are left grappling on how to curate data or how to even make sense of it.
Contextualizing Big Data for the Everyday Business

An Interview with IBM's Marie Wallace

Robin Carey
In September I heard Marie Wallace, IBM Analytics Strategist, talk at the TED@IBM event about her work for her internal clients at IBM on identifying and measuring the impact of their employee-influencers. Her work is nothing short of amazing, especially given her European vantage point (she lives in Dublin) and its consequent view of privacy. We had a conversation recently about her work and what it means for the total realm of "employee advocacy."
An Interview with IBM's Marie Wallace

Social Media Analytics: The Key to Knowing Your Customers

Ekaterina
The art of turning social data into valuable insight can help a business keep its human touch and nurture its relationship capital. [Part II].
Social Media Analytics: The Key to Knowing Your Customers

Trending This Week: News Stories on Social Media

DinahSusan
From "Serial" to holiday ads, protests at 30 Rock, and lots more in between and around the interwebs.
Trending This Week: News Stories on Social Media

Data Dangers: Pitfalls Every Marketer Must Beware

Sylvia Jensen
While the benefits of exploiting your database’s potential are well known, it’s critical that marketers ensure their data is clean, legal and ‘non-aggressive’ in the first place.
Data Dangers: Pitfalls Every Marketer Must Beware

Big Data and Small Business: The Future of Marketing?

markwschaefer
I had a significant insight about the future of Big Data and small business this week that I wanted to share with you. The names have been changed to protect the innocent …
Big Data and Small Business: The Future of Marketing?