Recent Posts

Why Your Customers Will Make or Break Your Marketing

Samantha Pena
Not only is it harder to get consumers' attention these day but it's also harder to gain their trust, thus resulting in less brand engagement and conversions. Here's why that is and how you can get your customers back.
Why Your Customers Will Make or Break Your Marketing

Smart Cities Technology: Opportunities for Midsized Vendors

JulieHunt
The market for smart city technology solutions is still very young and in formative stages, which means there's plenty of room for midsized companies to enter this solution space. Midsized technology vendors who fully understand the needs, desires and challenges that midsized cities have for smart city initiatives will find success in this market.
Smart Cities Technology: Opportunities for Midsized Vendors

A Cautionary Tale: Are You Clicking Your Privacy (or the Privacy of Others) Away?

TamaraDull
The big data privacy discussion is subtle, complex and complicated – and we each have a role to play. What’s yours going to be? This is my adapted version of the popular "Feathers in the Wind" tale attributed to Rabbi Levi Yitzhak of Berdichev.
A Cautionary Tale: Are You Clicking Your Privacy (or the Privacy of Others) Away?

Whose Story Are You Telling?

TamaraDull
You have limited (if any) control over what others share about you, but you do have control over what you share about yourself and others. Just because you have someone’s personal information doesn’t mean you have to share or act on it. Remember: It may not be your story to tell.
Whose Story Are You Telling?

Dreamforce 2014: It's All About the Data

aberkson
Salesforce CEO Marc Benioff knows how to put on a show. The annual Salesforce conference, Dreamforce takes over San Francisco for a week, with 1450 Sessions, 400 companies presenting and 145,000 registered attendees. Amid the crowds and Uber surge pricing, Salesforce takes the opportunity to trot out their latest product launches and marketing messages.
Dreamforce 2014: It's All About the Data

Dear Facebook, It’s Not You, It’s Us

TamaraDull
Dear Facebook: The fact is that without all this data—my data and the data of my 1.3+ billion “friends” on Facebook—you would shrivel up and die. You need our data to stay alive.
Dear Facebook, It’s Not You, It’s Us

We’re Traveling at the Speed of Cool to Creepy

TamaraDull
It is no longer good enough to make the connection or get the account. The challenge now for companies/brands/apps is to demonstrate that they are trustworthy, respectable, and care about safeguarding what customers have shared with them—i.e., their personal data.
We’re Traveling at the Speed of Cool to Creepy

Demographics Are Dead: Welcome to the World of Individual Targeting

adhutchinson
As more of our lives are mediated by technology, we're all becoming data generators. That data, our digital DNA, gives marketers more ways to find us, more ways to connect with us, more tools to make better educated decisions on what audiences will respond to. With that being the new normal, traditional wide-bracket demographic targeting is dying - it's time for brands to welcome the world of individual targeting.
Demographics Are Dead: Welcome to the World of Individual Targeting

Data and Creativity: Humans After All

LaurentFrancois
During The Social Shake-Up in Atlanta, I had a chance to moderate a brilliant panel starring Adam Naide, the social media lead for Cox Communications; Tracy Bell, Enterprise Media Monitoring Executive, SVP at Bank of America; and David Schweidel, Associate Professor of Marketing at Goizueta Business School at Emory University. The topic of this session was clear: how to define a data-driven social campaign.
Data and Creativity: Humans After All

The Social Shake-Up 2014 Recap

steffanpedersen
I attended Day One of Social Media Today's Atlanta Social Shake-Up on September 16, 2014, representing Object 9. There were many insightful presentations and panels, but this recap focuses mainly on three key discussions: Data-Driven Social Campaigns, Listening and Engaging with Sports & Entertainment Fans, and Social Storytelling.
The Social Shake-Up 2014 Recap