This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Stop Drowning in Digital Data: Social Listening for Campaign Measurement. This webinar was sponsored by Brandwatch and featured panelists from Brandwatch, Sony Electronics, and Visa. We discussed why, and most importantly what, you should measure for your campaigns.
The quickest way to make a CMO roll their eyes is to tell them they should be making more data-driven decisions. Of course we should, everyone knows that. Unfortunately there are a lot of “buts” attached to making this a reality.
Big Data as a concept is characterized by 3Vs: Volume, Velocity, and Variety. Big Data implies a huge amount of data. Due to the sheer size, Big Data tends to be clumsy. The dominating implementation solution is Hadoop, which is batch based. Not just a handful of companies in the market merely collect lots of data with noise blindly, but they don't know how to cleanse it, let alone how to transform, store and consume it effectively.
This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series: Transforming Data Noise Into Data Intelligence. We discussed how to develop a framework to understand big data and how to create a data strategy that gives you a competitive edge!
By 2017, Gartner says that 25 per cent of organizations will have a Chief Data Officer. In industries where regulatory compliance is key, the figure is expected to be much higher, perhaps even 50 per cent. If your business collects data, stores it and uses it to determine strategy, a Chief Data Officer could be the key person who will commit to high data quality across the business.
SXSW is filled with sessions. The Interactive part of SXSW boasts more than 800 total sessions across Austin during the event. This isn’t counting speakers, exhibits, networking events and the countless other activities, panels and discussions occurring during SXSW Interactive. And even though...
The following is a podcast for "Stop Drowning in Digital Data: Social Listening for Campaign Measurement." This webinar originally aired on April 14th, 2015. Listen to the audio recording to learn more:
Customers’ information and details can change often. This is especially the case with B2B databases because people change jobs often and that means that their business content information changes more often than their personal contact information would. Unfortunately, bad data affects every aspect of your business in a negative way because it negatively impacts marketing, sales leads, customer service, and finance. This article will advise readers how they can be aware of and prevent having bad data filling your contact and email lists.
In 2015, a massive amount of valuable data is streaming daily from social networks, mobile devices and the Web. With this, companies are looking to gather information in one fell swoop, rather than siloed divisions of input/output. Big Data is, presently, disrupting the marketing, analytic and...