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January 15, 2015
Blogging is an art form and it should be treated as such. To truly master blogging you’re going to need to spend a lot of time perfecting your writing style and getting to know your customers. The deeper you know your customers and the better you can serve them with clarity the more likely your posts are to resonate and inspire action.
January 09, 2015
Even more than commenters, subscribers really like your content. When someone is kind enough to subscribe to you blog, visit their website. Comment on their posts. Become followers of their social channels. Engage with them on their social channels. This demonstrates the value of their new connection with you. Reach out and connect, and ask them if you can schedule an offline introductory call, so that you learn more about their business.
December 16, 2014
Forming an effective content marketing strategy for your blog is like setting up moves in a chess match. If done correctly, you will be able to a produce high-quality, actionable, and measurable content campaign that serves relevant information to your target audience on a consistent basis. From here, you will be able to meet your blogging goals much quicker.
December 07, 2014
Behind every successful business, there is a product and or service which swings open the flood gates to satisfied clients and high conversion rates. When it comes to anything presented online, it is the quality of content in which you market that matters most.
October 23, 2014
A great way to start marketing your company is to start blogging. Topics and ideas that are creative and eye catching will generate great interaction for your company. Don’t get writers block when thinking of topics and ideas to write about. If you take the time to think about blog topics, you might be surprised to find it is easier than you think.
September 26, 2014
Writing, particularly blog writing, is talking to your people. If you are writing the way your people speak and think, there will be words used that they use. So when you write the way you talk to your customers, using the vocabulary they use, you will be using natural keywords and phrases.
August 28, 2014
The internet is growing at a rate that is hard to get our heads around. In the year 2000, there were just barely 17 million websites in existence. Just 13 years later then number was just under 700,000,000. That is one website for every 10 people on earth. So how can you be sure your message is heard?
July 10, 2014
Once you have published your post you may be at a loss as to what to do next. There are several things you can both do with each blog post as well as things you may do to promote it or even help give it a boost in the SEO (Search Engine Optimization) department. Here are seventeen ideas you may apply to your blog posts.
March 21, 2013
Developing, producing and successfully launching a viral video campaign is equal parts inspiration and orchestration, and based on my 7 years of running a creative agency that makes videos, here are some of the things that keep them from getting off the starting line or fizzing out along the way.
February 23, 2013
Newsjacking is when you have an opportunity to blog about a current news event and add your own perspective. If you have an opportunity to work this technique into your content marketing strategy, it can be extremely effective at creating traffic and interest in your brand.