In order for a blog to be considered a success, it has to abide not only by the strategy implemented to reach its goals, but also the foundation that supports it. A content strategy that brings fruit to a content marketing and social media marketing strategy is important in generating blog traffic, which you can turn into leads or customers. But how the blog is built and set up is just a crucial, if not even more so.
70% of B2B marketers plan on creating more content in 2015 than they did the previous year, according to the 2015 Content Marketing Report. It's a great goal but it does suggest a new problem - how to create all that new content? As content manager for a B2B business blog it is something that I can certainly resonate with. Here I'll address some of the ways to solve that challenge.
Blogging is an art form and it should be treated as such. To truly master blogging you’re going to need to spend a lot of time perfecting your writing style and getting to know your customers. The deeper you know your customers and the better you can serve them with clarity the more likely your posts are to resonate and inspire action.
Even more than commenters, subscribers really like your content. When someone is kind enough to subscribe to you blog, visit their website. Comment on their posts. Become followers of their social channels. Engage with them on their social channels. This demonstrates the value of their new connection with you. Reach out and connect, and ask them if you can schedule an offline introductory call, so that you learn more about their business.
Forming an effective content marketing strategy for your blog is like setting up moves in a chess match. If done correctly, you will be able to a produce high-quality, actionable, and measurable content campaign that serves relevant information to your target audience on a consistent basis. From here, you will be able to meet your blogging goals much quicker.
Behind every successful business, there is a product and or service which swings open the flood gates to satisfied clients and high conversion rates. When it comes to anything presented online, it is the quality of content in which you market that matters most.
A great way to start marketing your company is to start blogging. Topics and ideas that are creative and eye catching will generate great interaction for your company. Don’t get writers block when thinking of topics and ideas to write about. If you take the time to think about blog topics, you might be surprised to find it is easier than you think.
Writing, particularly blog writing, is talking to your people. If you are writing the way your people speak and think, there will be words used that they use. So when you write the way you talk to your customers, using the vocabulary they use, you will be using natural keywords and phrases.
The internet is growing at a rate that is hard to get our heads around. In the year 2000, there were just barely 17 million websites in existence. Just 13 years later then number was just under 700,000,000. That is one website for every 10 people on earth. So how can you be sure your message is heard?