Sometimes you have to take a break from blogging. For small businesses especially, where priorities extend away from blogging and social media towards more pressing matters that require all hands on deck, this break can spiral into an indefinite hiatus, and the longer it lasts, the more it feels...
The real power of the web for businesses lies in its social nature. The web is built for sharing, collaborating, including. So when starting - or growing - a blog is on your to-do list, social strategies are your best best. Things like SEO, bold headlines, and good visual appeal are great, too. But the biggest boosts in blog traffic and engagement I’ve ever had didn’t come from independent things like keywords. They came from including others in my work.
Your blog has more traffic than all of your social profiles combined. Not to mention your visitors have made an informed decision to read your blog - as opposed to aimlessly clicking on a social profile of yours while they’re on the phone. This article will cover just one of the many strategies that can turn your blog into a goldmine of fans and followers: website scroll popups. I'll show you exactly how they work and give you four essential elements of setting them up right.
This first impression is made up of a fairly complex set of factors - many of which are subtle and hard to measure. Things such as writing style, blog layout, architecture of your site, choice of imagery etc. Even if you were to ask your readers what it is they are looking for, you may get a blank stare or vague response. What they feel and inevitably how they perceive your brand is predominantly subconscious. But all of these factors in some way add up to a visitors perception of your brand and their likelihood to return to your site.
We’ve collected 14 awesome free resources to help you grow your blog traffic. We’ve tried and tested them for ourselves, and we’ve only included the tools that have really made a difference to our blog traffic.
In order for a blog to be considered a success, it has to abide not only by the strategy implemented to reach its goals, but also the foundation that supports it. A content strategy that brings fruit to a content marketing and social media marketing strategy is important in generating blog traffic, which you can turn into leads or customers. But how the blog is built and set up is just a crucial, if not even more so.
70% of B2B marketers plan on creating more content in 2015 than they did the previous year, according to the 2015 Content Marketing Report. It's a great goal but it does suggest a new problem - how to create all that new content? As content manager for a B2B business blog it is something that I can certainly resonate with. Here I'll address some of the ways to solve that challenge.