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January 08, 2016
With more than half of internet users claiming they read blogs, and blogs being the third most influential digital resource when making overall purchases, it’s evident that blogging and content creation is key for brands and companies. But it’s one thing to have your own blog, and a whole other ballgame to work with external bloggers as a brand or company to get outside people talking about you.
December 15, 2015
Are bloggers spending more time writing? Do they write longer or shorter posts? Has publishing frequency changed for the typical blogger?
December 15, 2015
Facebook Notes recently got a face-lift. The enhanced feature now looks similar to Medium blogging but offers a more powerful way to reach a wider audience through access to Facebook’s massive, built-in user base.
Blogging on Facebook: The Impact of Long-Form Notes | Social Media Today
November 25, 2015
Generally speaking, writers and content marketers are a pretty tough group to please. Seriously, ask any writer about this and he’ll be more than happy to talk your ear off about his biggest critic: himself. More often than not, it seems that nothing is quite as polished as it should be.
November 18, 2015
In the world of old-school online marketing, blogs were typically thought of as a medium for posting search-optimize d articles on the web. Certainly, a healthy blog can help your search visibility, but focusing on keywords and rankings completely misses the point.
Blogging, Engagement, and Editorial Calendar Strategy | Social Media Today
November 13, 2015
When you think of the word “paradise,” what can you visualize? You can probably think of a holiday in a beach front location, somewhere in a remote island right? Well, that’s what I would think. When it comes to content marketing that is exactly what Medium can offer; just content. No clutter, no...
November 05, 2015
Your products and services may be great, but to be meaningful that value must be understood by people who want what you’re offering. For that reason alone, your business needs a blog. But don’t take my word for it, there’s plenty of hard data to back that up.
10 Data-driven Reasons On Why Your Company Needs A Blog
November 04, 2015
Brand blogs are one of the main ways companies can gain content marketing traction. Virtually every company has a brand blog these, a place where they can post news, comment on industry updates, and tell user stories. But which brand blogs are redefining the medium?
4 Brand Blogs That Stand Out From The Crowd | Social Media Today
November 03, 2015
High-quality content is to bloggers what the Fountain of Youth was to Spain’s Juan Ponce de León. The only difference? León had no chance in heck of finding Father Time’s magical cure, and any blogger with a half-decent laptop who’s willing to put forth a bit of time and effort can very much make...
October 12, 2015
One of the most frequent questions I get from customers about blogging is “What should I write about?”. Coming up with a topic for a first blog is not what people struggle with. The biggest challenge is to have an idea for a second, third or tenth blog. If you take 25 minutes (or less) to follow the 5 steps indicated below, you will have enough blog ideas for the coming 6 to 12 months.