Recent Posts

6 Awesome Ways to Rejuvenate Old Content on Your Blog

Nick Allen
There is one thing that Google and its assorted trawling bots love, and that is fresh content. But often, creating bespoke, singular content is an expensive process. So how do you get the most out of new content? This post will identify new content opportunities from old or existing content.
6 Awesome Ways to Rejuvenate Old Content on Your Blog

5 Ways to Know If Your B2B Blog Is Picking Up Steam

DouglasBurdett
Your company has embarked on a blogging journey to increase the right kind of traffic to your site and to convert visitors to leads. Those leads can then be nurtured toward a sale and become raving fans of your company.
5 Ways to Know If Your B2B Blog Is Picking Up Steam

How to Craft an Engaging List-Based Blog Post

tommy_landry
One of the most popular blog formats is the list post. Not only does a list post offer a ready made structure to start brainstorming list items, but it is also highly likely to earn social shares. But don’t just create a list post without some rationale behind it. Here are my tips for how to manage your list-based blog post creation. These should help you increase the odds that it will hit the mark.
How to Craft an Engaging List-Based Blog Post

3 Maxims of a Standout Company Blog

JeremyBoudinet
You’ve just been tasked with generating new and engaging content that will lure prospective customers to your company. What do you do now?
3 Maxims of a Standout Company Blog

The Blogging Sweet Spot: How Often Should You Post?

Bethaney Wallace
So what’s the perfect posting frequency? Depends on the size and reach of a website. Generally, once a week at a minimum, and once a day at max.
The Blogging Sweet Spot: How Often Should You Post?

The 5 "Must Haves" to Ignite a Lead Generation Blog

DouglasBurdett
Do you want to turn your blog into a red-hot lead generation sales machine? These five things will help you set the blogging world on fire.
The 5 "Must Haves" to Ignite a Lead Generation Blog

7 Strategies to Build Your Brand and Bottom Line Through Blogging

msmarcie
One of the best ways to build your brand through blogging is to establish yourself as the “go-to” person on your topic, in your niche or in your industry. As the “go-to” person, you will be top of mind when people need services or information.
7 Strategies to Build Your Brand and Bottom Line Through Blogging

Reusable Content

LorraineBall
If you want to be considered a subject matter expert you will have to spend a good deal of time writing blog posts, creating slides for seminars, recording podcasts and assembling white papers. You aren't going to establish your authority with one or two pieces of information on the subject since both readers and search engines are looking for more than one reference as proof.
Reusable Content

Great Copywriting in Action: Iron Man

expresswriters
Here's what Iron Man can teach you about great copywriting.
Great Copywriting in Action: Iron Man

10 Tools You Can Use to Help Generate New Content Ideas

Chad Egeland
We all get stuck from time to time on trying to come up with new ideas we can develop into valuable content that our audience wants to see from us. Fortunately over my time blogging, I have found methods that will either help me generate new content ideas or tools that I will use to retrieve content ideas that I have stashed there previously. Here are a few of these tools and techniques that I use to come up with ideas.
10 Tools You Can Use to Help Generate New Content Ideas