You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
With so much content across the web, bloggers need to do something to stand out - be humorous, be informative, be daring. Whatever the case may be, it's important for bloggers to go deep with their content and deliver something more. Here are some of the best bloggers along with explanations for why they're so great.
If you're a small business website owner reading this blog post, you've probably read or been told you should consider blogging. You're reluctant to jump on board because you already have too many demands for your time and attention. You also might not enjoy writing or consider yourself a terrible writer. You need someone to give you a really good reason to move forward.
The deafening silence about Google+ has already encouraged pundits to declare the service as unofficially dead. What was once deemed as the “Facebook Killer” has transformed into the Walking Dead. Yet, regardless of what people feel about Google+, it’s still up and running, and doesn’t appear to be in any signs of danger (so far). Below are tips on how you can leverage your Google+ profile to grow your blog or website traffic.
Quora has become the premiere online Q&A site. Its feature-rich functions allow users to ask questions targeted to industry leaders or answer those to increase your reputation. Instead of researching about your topic on Google, you can simply search Quora, compile the best answers, and turn it into a blog post.
Readers use your headline as their first selection criterion when deciding what to spend their time on. Just like a book is still judged by its cover, each content piece that you produce gets evaluated by your readers in a few seconds based on its headline.
By now you know that blogging is an essential online marketing tool. The trouble is, your competitors have most likely realized this, too, as have practically all businesses seeking to succeed online. As a result, your market is probably swimming in a torrent of business blogs, all seeking to monopolize their attention and pander to their interests. In such a crowded arena, how do you ensure that your blog gets seen, visited and read by as many potential customers as possible?
You’ve heard it all before: write short but frequent posts; write more often; write less often; don’t write a blog at all. With so much conflicting advice out there, what’s a business blogger to do? Here's why longer posts on your business blog will work well.
Blogging is an amazing business tool, and a great way to share your brand, your expertise, and build relationships with current and new clients. Blogs are also a source of fresh content. And, we all know how much the search engines love fresh content.
D. Deborah Bosley of the Plain Language Institute preaches a simple concept that may spell the difference between the success and failure of your blog content . Dr. Bosley calls this “the Golden Rule of Communication”: Communicate unto others as they would communicate unto themselves. It sounds simple enough, but in practice very few bloggers follow this rule.
Whatever your view is towards Content Shock—whether you’re ready for it with new content formats, believe distribution or earned media should be our new focus, or just want to write it off as a buzzword—the reality is that the Internet is saturated with content and long-form text will likely be the first to get ignored. Yet copywriters have consistently managed to engage and convert with what’s likely today’s least loved content format. There must be something to that.