With more than half of internet users claiming they read blogs, and blogs being the third most influential digital resource when making overall purchases, it’s evident that blogging and content creation is key for brands and companies. But it’s one thing to have your own blog, and a whole other ballgame to work with external bloggers as a brand or company to get outside people talking about you.
Facebook Notes recently got a face-lift. The enhanced feature now looks similar to Medium blogging but offers a more powerful way to reach a wider audience through access to Facebook’s massive, built-in user base.
Generally speaking, writers and content marketers are a pretty tough group to please. Seriously, ask any writer about this and he’ll be more than happy to talk your ear off about his biggest critic: himself. More often than not, it seems that nothing is quite as polished as it should be.
In the world of old-school online marketing, blogs were typically thought of as a medium for posting search-optimize d articles on the web. Certainly, a healthy blog can help your search visibility, but focusing on keywords and rankings completely misses the point.
When you think of the word “paradise,” what can you visualize? You can probably think of a holiday in a beach front location, somewhere in a remote island right? Well, that’s what I would think. When it comes to content marketing that is exactly what Medium can offer; just content. No clutter, no...
Your products and services may be great, but to be meaningful that value must be understood by people who want what you’re offering. For that reason alone, your business needs a blog. But don’t take my word for it, there’s plenty of hard data to back that up.
Brand blogs are one of the main ways companies can gain content marketing traction. Virtually every company has a brand blog these, a place where they can post news, comment on industry updates, and tell user stories. But which brand blogs are redefining the medium?
High-quality content is to bloggers what the Fountain of Youth was to Spain’s Juan Ponce de León. The only difference? León had no chance in heck of finding Father Time’s magical cure, and any blogger with a half-decent laptop who’s willing to put forth a bit of time and effort can very much make...
One of the most frequent questions I get from customers about blogging is “What should I write about?”. Coming up with a topic for a first blog is not what people struggle with. The biggest challenge is to have an idea for a second, third or tenth blog. If you take 25 minutes (or less) to follow the 5 steps indicated below, you will have enough blog ideas for the coming 6 to 12 months.