Technology & Data
Social Change Agent Survey: Passion, Skill Set, and Persistence Lead to Career GrowthSandy Carter's 6 Social Business Lessons to Learn from Candy Crush5 Tips for Creating a Company Culture that Connects with Your Sweet Spot ClientsWhy Leadership Should Be a Collaborative Exercise
8 Internet User Statistics Every Small Business Should Know AboutCan't Find Time for Social Media? This Approach Will Help6 Ways to Turn Your Small Business into a Media Hub
- Social Organization
Beyond Engagement: Why Advocacy Is Always About the PeopleFormer IBM Senior Advisors Launch Brands Rising to Build Employee Advocacy ProgramsPerformance and Risk Management Through Social Media TrainingEmployee Advocacy Summit: Advocate Stories from the Field
- Customer Service
- Marketplace & Webinars
The SMT Marketplace
You’ve just been tasked with generating new and engaging content that will lure prospective customers to your company. What do you do now?
So what’s the perfect posting frequency? Depends on the size and reach of a website. Generally, once a week at a minimum, and once a day at max.
Do you want to turn your blog into a red-hot lead generation sales machine? These five things will help you set the blogging world on fire.
One of the best ways to build your brand through blogging is to establish yourself as the “go-to” person on your topic, in your niche or in your industry. As the “go-to” person, you will be top of mind when people need services or information.
If you want to be considered a subject matter expert you will have to spend a good deal of time writing blog posts, creating slides for seminars, recording podcasts and assembling white papers. You aren't going to establish your authority with one or two pieces of information on the subject since both readers and search engines are looking for more than one reference as proof.
Here's what Iron Man can teach you about great copywriting.
We all get stuck from time to time on trying to come up with new ideas we can develop into valuable content that our audience wants to see from us. Fortunately over my time blogging, I have found methods that will either help me generate new content ideas or tools that I will use to retrieve content ideas that I have stashed there previously. Here are a few of these tools and techniques that I use to come up with ideas.
The internet is buzzing with companies talking about the value of content marketing. Many are confused about what the phrase means. Even those who clearly understand what content marketing can do will get stuck when it comes to actually creating the content itself. Below you’ll find some elementary basics for writing content to engage the internet-enabled reader.
Will blogs soon go the way of wooly mammoths and bell-bottomed jeans? Some online marketing leaders certainly think so. In fact, many of them are giving up their blogs already, taking their content, fans, and inspirations to Google+ and other social venues. Should you do the same? Before we answer that question, let's take a quick look at a case for and against giving up your blog.
How can a solo blogger build a content marketing team blog of editors and authors? Who do you need, and how do you get them? That’s a question one of our readers asked us, and we thought it was a great question. Let’s approach this by talking about what your blogging team will want and need to work properly, and then how to go about finding people to fill your blogging team.