You really don’t write a blog post to sell. You write to send off your reader along to continue on his journey with a useful little tidbit to help him find his way. Your blog content should help build the reader’s anticipation for the next step in the journey and propel him forward to the next stop, whatever and wherever that may be, on the road to the desired destination – the purchase!
You may have your killer social media campaign, and you are writing excellent blogs. That’s every bright Internet marketer’s foundational success steps. However, you might see a roadblock you aren’t sure how to tie social media and blogging together the correct way.
The classic Buddhist koan comes to mind: If a tree crashes down in the middle of a forest and there is no one around to witness it, does it make a sound? In the same way, if you blog but no one reads your blog, is it blog marketing? You could argue, of course, that you are going through the motions of blog marketing and so you must be engaged in blog marketing.
Even if your blog features the freshest, most useful content on the planet, your budget and readers could still benefit from outside voices. These guest bloggers help you attract a whole new audience, bring a new point-of-view to your typical blog content, and offer a host of other benefits. In...
As more and more people become more cynical of and veer away from traditional advertising, blogging has entrenched itself as one of the most effective ways for brands to build and sustain relationships with audiences. Instead of merely selling to their audiences, brands are creating content that is either entertaining or informative and therefore is much more readily consumed and shared by people.
Many business owners don’t blog because it can be hard to think of a steady stream of topics to write about if you’re not used to writing. The good news is that there are ideas all around you; you just have to know where to look. Here are 16 ideas to get you started.