Recent Posts

My Advertising Data Is Better Than Your Advertising Data

aarondoherty
In the past, brands have relied on data that lumps them into broad groups or data that allowed them to predict what a user will do based on their past actions. It’s time, however, to refine that data, putting highly relevant ads in front of buyers as they are making their buying decision, not after the decision is made.
My Advertising Data Is Better Than Your Advertising Data

How Dunkin Donuts Is Using Social Media to Make Their West Coast Debut a Huge Deal

Deborah Sweeney
Dunkin' Donuts recently expanded its brand by opening a Los Angeles location. With the help of social media, the opening was a huge success. This is how they did it, and what we can learn from their marketing.
How Dunkin Donuts Is Using Social Media to Make Their West Coast Debut a Huge Deal

What Brands Can Learn from the Best and Worst World Cup Tweets

Deborah Sweeney
The World Cup was the most tweeted about event in Twitter's history, with hundreds of big businesses attempting to use the tournament to help market their brand. But what can smaller businesses learn from the best, and the worst, of those tweets?
What Brands Can Learn from the Best and Worst World Cup Tweets

Brand Marketing: Making a Mark Effectively

3Hhoopla
Brand marketing means determining a stance composed of strategy, a slew of tactics and the commitment to stay the course. However, in today’s workplace and at today’s speed of business, maintaining a commitment to stay the course is more complex and difficult than it has been in the past.
Brand Marketing: Making a Mark Effectively

Did the Penn State Brand Get the Death Penalty?

steve olenski
Can the Penn State brand ever recover and achieve the same level of brand equity?
Did the Penn State Brand Get the Death Penalty?

A 5-step methodology to sell creative ideas with Social Media

LaurentFrancois
When it comes to creativity, most decision-makers may appear reluctant because it lacks tangible arguments & facts. In the meantime, traditional marketing tools are not enough to justify an investment. There's a need for creativity marketing to take the lead. Here's a 5-step methodology proposal in slides, which attempts to plug in creatives and marketers.
A 5-step methodology to sell creative ideas with Social Media

Social Media Demographics

steve olenski
A very telling and interesting look at the demographics of the popular social media platforms.
Social Media Demographics

Only One Quarter Of American Consumers Are Brand Loyal

steve olenski
Marketers in the US need to take note of the fact that more and more consumers are becoming less and less brand loyal.
Only One Quarter Of American Consumers Are Brand Loyal

Why Women Are the Most Powerful Brand Ambassadors In the World

steve olenski
Brand managers and brand marketers need to realize that women make the most powerful of brand ambassadors.
Why Women Are the Most Powerful Brand Ambassadors In the World

Did Twitter Just Open A Pandora's Box Or A Golden Opportunity For Brand Marketers?

steve olenski
In a move which surely cause delight and dismay in the marketing world and among consumer privacy groups, respectively - Twitter is now allowing companies to search and analyze two years worth of Tweets instead of the previously-allowed 30 days.
Did Twitter Just Open A Pandora's Box Or A Golden Opportunity For Brand Marketers?