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brand marketing

January 06, 2015
In the past, brands have relied on data that lumps them into broad groups or data that allowed them to predict what a user will do based on their past actions. It’s time, however, to refine that data, putting highly relevant ads in front of buyers as they are making their buying decision, not after the decision is made.
September 04, 2014
Dunkin' Donuts recently expanded its brand by opening a Los Angeles location. With the help of social media, the opening was a huge success. This is how they did it, and what we can learn from their marketing.
July 25, 2014
The World Cup was the most tweeted about event in Twitter's history, with hundreds of big businesses attempting to use the tournament to help market their brand. But what can smaller businesses learn from the best, and the worst, of those tweets?
March 24, 2014
Brand marketing means determining a stance composed of strategy, a slew of tactics and the commitment to stay the course. However, in today’s workplace and at today’s speed of business, maintaining a commitment to stay the course is more complex and difficult than it has been in the past.
August 06, 2012
Can the Penn State brand ever recover and achieve the same level of brand equity?
June 25, 2012
When it comes to creativity, most decision-makers may appear reluctant because it lacks tangible arguments & facts. In the meantime, traditional marketing tools are not enough to justify an investment. There's a need for creativity marketing to take the lead. Here's a 5-step methodology proposal in slides, which attempts to plug in creatives and marketers.
April 11, 2012
A very telling and interesting look at the demographics of the popular social media platforms.
March 27, 2012
Marketers in the US need to take note of the fact that more and more consumers are becoming less and less brand loyal.
March 19, 2012
Brand managers and brand marketers need to realize that women make the most powerful of brand ambassadors.
March 01, 2012
In a move which surely cause delight and dismay in the marketing world and among consumer privacy groups, respectively - Twitter is now allowing companies to search and analyze two years worth of Tweets instead of the previously-allowed 30 days.