Recent Posts

Are There Rules Against Paying Someone To Write A Wikipedia Article?

Legalmorning
So you or your company have realized that there is misinformation on Wikipedia that you want to get corrected. You go to the site and correct the information, only to find out that you did something wrong. Either your edit was reverted as you did not format or cite it correctly, an editor yelled at you and accused you of vandalism.
Are There Rules Against Paying Someone To Write A Wikipedia Article?

The Pitch Economy: Dealing With Swag

Deidre Woollard
Last week I went to a tech conference that was relatively swag heavy. There was a check-in gift at the hotel, a couple of T-shirts, a book, and a Fitbit. Not a bad haul. I kept nearly none of it, but I held on to a laptop sticker from one of my favorite companies—thanks Mailchimp!
The Pitch Economy: Dealing With Swag

Could Your Business Survive Without Your Name?

Deidre Woollard
My husband and I have a joke that if I every destroy my online credibility and I need to hide out I can always use my married name. Combine my married last name and a different first name and I could easily disappear. I have no desire to do this, my name, such as it is, still has value to me.
Could Your Business Survive Without Your Name?

Brand Voice and the Power of Words: Tone

lacylu42
Tone is the overall attitude you as the author take towards your subject. It decides how readers will read a piece and how they will feel about the subject. It creates a mood. And, more than any other single piece of the puzzle, it determines your brand voice.
Brand Voice and the Power of Words: Tone

Is Your Brand Seeing "Love" on Social? [INFOGRAPHIC]

Kate Dunham
Hootsuite's Love List ranks 450+ brands to uncover who's seeing "love" on social.
Is Your Brand Seeing "Love" on Social? [INFOGRAPHIC]

How to Avoid the Pitfalls of a Diluted Brand Strategy in a Conglomerate

MinterDial
When you work for a large organization with many sub-brands, where people tend to cycle through brands as part of career advancement, it’s a fact that brand differentiation becomes hard to maintain.
How to Avoid the Pitfalls of a Diluted Brand Strategy in a Conglomerate

Storytelling 101: How One Story Built a Global Brand

Resonance
In 2004, Rob Morris, a long-time human rights advocate, established Justice for Children International, a nonprofit dedicated to ending child sex trafficking. In its early years, the organization gained a certain amount of attention by building its marketing around shocking statistics, such as the fact that two children are sold into prostitution every minute. But Morris knew that they were capable of much, much more. So he started telling a story.
Storytelling 101: How One Story Built a Global Brand

How Being More Self-Aware Can Help Your Brand Succeed on Social Media

Brian Honigman
While brands have long adopted a voice to use for corporate communications and advertisements, the social, back-and-forth nature of online communications have forced that branded voice to become increasingly personal to fit in.
How Being More Self-Aware Can Help Your Brand Succeed on Social Media

How to Evaluate If Emerging Social Platforms Are Right for Your eCommerce Brand

jkotkins
With a seemingly endless amount of social networks and new ones popping up all the time, it can be hard to determine which ones are worth your company's time and energy. Here we highlight specific guidance on when you should consider marketing on these social platforms and when you shouldn’t.
How to Evaluate If Emerging Social Platforms Are Right for Your eCommerce Brand

Users, Activities, And Brands On Pinterest In 2014 [INFOGRAPHIC]

Irfan Ahmad
“With 70 million users in the world and numerous social interactions every day, Pinterest is a social network on the move… The latest statistics about users’ activities and brands’ heavy mobilization prove it.”
Users, Activities, And Brands On Pinterest In 2014 [INFOGRAPHIC]