Are you fighting to gain a foothold as a new brand in your local community? It’s tough getting your name out there and building a relationship with your friends and neighbors; at least as a business. How do you market yourself without spending a ton of money, or looking like someone trying to take advantage of friendships for the purpose of expanding your business?
Social media can be a major asset - but it can also be a waste of our time. I talk with small-to-midsize businesses and organizations every week, and the number one thing I hear from them about why they're admittedly not doing enough on social media is because they just don't have the time.
A mere decade ago, brand building was essentially created on the pillars of packaging and advertising. It involved one-way dialogs and communications. Many feel that those were simpler and easier days. However, some brands were launched only to be left winking in the dark.
The world’s most affordable and desirable product would flop if it were associated with a weak or dislikable brand. So, what is it that makes an effective brand? Here are a few things to keep in mind when branding your company.
It was dubbed by some as ‘The Fight of The Century’. The main event was Pacquiao vs Mayweather, but as marketers and advertisers, our attention was just as much on the metaphorical right hooks, being thrown by brands amidst the surrounding hype, as we were with the physical jabs thrown in the ring.
Off the top of your head can you name five brands you purchase or use regularly? Maybe it’s a clothing company you shop at, a laundry detergent you like to use or an airline you prefer to fly on. As consumers why do we make the purchasing decisions that we do?
If you haven’t thought about incorporating Twitter video into your social marketing strategy, there are plenty of good reasons to start. But as with most tools, you need a little know-how to use them to get the biggest benefit. So, if you have no idea where to start, try these 9 great ways to get the Twitterverse a flutter with talk about your content.
All too often, marketers view brand loyalty as something that occurs after customer acquisition. However, as Howard Schultz, CEO of Starbucks astutely points out, “If people believe they share values with a company, they will stay loyal to the brand.” And referral marketing programs have been shown to foster brand loyalty long before prospects convert into paying customers. Encouraging brand loyalty through word-of-mouth marketing, before prospects convert, can result in a lower customer acquisition cost. Curious?
In today’s global digital marketplace, the name of the game is brand integrity. When I say integrity, I’m not referring to the sort of moral uprightness and honesty commonly associated with the term; instead, I’m referring to its secondary (though fundamental) meaning, which relates to a state of being whole and undivided, one of unity and cohesion. It is this kind of holistic integration, both internally (operational) and externally (customer facing), that is the number one hallmark of success in the digital age.