In today’s global digital marketplace, the name of the game is brand integrity. When I say integrity, I’m not referring to the sort of moral uprightness and honesty commonly associated with the term; instead, I’m referring to its secondary (though fundamental) meaning, which relates to a state of being whole and undivided, one of unity and cohesion. It is this kind of holistic integration, both internally (operational) and externally (customer facing), that is the number one hallmark of success in the digital age.
Building a strong brand awareness strategy isn’t just a great idea — a solid strategy helps you directly impact your company’s bottom line sales figures. A great brand awareness strategy requires a multi-faceted approach to improving brand engagement with past, current, and future customers. In a world where 70 percent of buying experiences are based on how the customer feels they are being treated, it is incredibly important that brands establish a loyal following of active customers.
Most big brands now include blogger outreach as part of their marketing strategy, whilst new and growing brands, are also taking advantage of the benefits that partnering with bloggers can provide, when it comes to raising brand awareness.
When building a successful business or brand, the importance of your customers' experience with you shouldn't be underestimated. It has always been important, but it is even more important today when consumers can easily share online their good and bad experiences.
It has been a very interesting couple of days in Paris, France. L’Elysée, “the official residence of the President of the French Republic since 1848,” a term that also refers to the French Presidency, has decided to launch a brand new Twitter account: @Elysee_Com
By definition, branding is the process involved in the creation of a unique name and image for a product in the mind of a consumer. This is done through advertising campaigns and with a consistent theme. The primary goal is to establish a significant and differentiated presence in a market to attract and retain loyal customers.
“Don’t sound like everyone else,” says the Content Marketing Institute. I couldn't agree more. It may not be easy to determine your non-speaking voice, CMI agrees, but there are ways to help you decide. Think about how you project yourself to your customers.
For most brands now, social media is key. It reflects their personality. The chance to engage, react, promote. They can tackle problems instantly and get good press in the process. They can also go viral – brands love that. Sometimes it’s not even from the brand themselves. Adam Paterson, an employee of ASDA, recently proved that...
Due to the disruptive force of the new digital economy, business leaders and CMOs are facing a new phenomenon different than ever experienced before. The rapid changes in digital technologies are overlapping with equally rapid changes in customer behaviors.