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August 27, 2015
To me, one of the weirdest things about Google is that, for an international technological powerhouse with a market cap soon to reach half-a-trillion dollars, it is rather idiosyncratic. And they are idiosyncratic in a way that goes beyond Google doodles, or the many search easter eggs that the company has slipped into its algorithm. It actually puts substantial resources into things like driverless cars, or internet from the sky, or immortality.
August 13, 2015
A truly authentic brand isn’t born in a day. It takes time, and you will need to be patient and allow yourself the time to create authenticity and trust. The more you understand your consumers and the communities they are a part of, the easier it will become to align your content, messaging and marketing activities to align with their needs in a relevant way. Embracing authenticity is a long term strategy for brands. Whatever time it takes will be worth it, as you build loyal consumers that want to do business with you for years to come.
July 17, 2015
According to a Nielson study , 84% of consumers trust recommendations about products and services from people they know. Why do consumers find these word of mouth connections so trustworthy? Because they expect friends and family members to be transparent in their recommendation, having nothing...
Transparency in the age of authenticity
July 09, 2015
Facebook has updated its logo - a subtle, but significant alteration. What does this mean for small businesses? Here's a few notes on the new Facebook brand and how it relates to others.
July 03, 2015
If you’re thinking of adding Snapchat to your or your company’s marketing arsenal--and you should, as it was recently ranked the 3 rd most popular app among millennials --be prepared to encounter a learning curve. It’s one of my favorite social networks, but it works a bit differently than others, so figuring out a strategy may take some time.
10 Snapchat Hacks
July 02, 2015
Why do some people rise to the top of Twitter and some people are destined for the dregs? Being “good at Twitter” can look really effortless, but seem exhausting to execute. And while Twitter has no gatekeeper, gaining access to another tier of Twitter can appear to be an impossible task. Is Twitter this important to be good at, anyway? The short answer: yes. Keep these 7 reminders above your desk or on a notepad for reference, and you’ll earn a solid Twitter following in no time.
Twitter Tips
June 18, 2015
Have you ever been watching the local news… wait, people don’t do that anymore. Have you ever been reading the newspaper… nope, never mind. The point is, people are consuming news online now more than ever before, and you’ve probably encountered a story that started with, “Did you hear about what happened on Twitter?
June 12, 2015
Podcasting has become a household phrase, with more than 39 million Americans listening to podcasts monthly, and that number is growing rapidly. Two years ago there were 1 billion podcast subscriptions to 250,000 shows. T he potenti al for audience growth is huge, and the advertising payout can be even bigger. CPM for podcasts is 20 times higher than for web and radio, and 4 times that of TV. And the best part about podcasting is nearly anyone with access to a Mac and some software knowledge can make on. All things considered, podcasting can really pay off.
June 11, 2015
The problem at the heart of branding is that, like Bart Simpson, brands often can't tell the difference between positive attention and negative attention. Sure, it might be great that everyone is talking about your brand, but what if everyone is talking about how much your brand sucks?
John Oliver Bud Light Lime
June 09, 2015
I very recently wrote about how brands need to be careful when it comes to including themselves in the public discourse, especially when it comes to things like, say, the anniversary of one of our nation's greatest tragedies. Well, one brand has chosen to go a a different route, and to do so in the most disconcerting way possible.
burger creepy