Content discovery platform BuzzSumo continues to add features, this time adding a Facebook content analysis tool which examines trending content, by topic, amongst Facebook’s user-base. And given Facebook’s now the biggest source of referral traffic for many websites, this is info that all brands looking to maximize their Facebook engagement need to know. Here’s how it works.
In basic form, BuzzSumo shows you the social share stats for any URL, website or topic. In itself, this is pretty helpful, but one of the more impressive elements of BuzzSumo is the developers’ awareness of how this data will be used, and what data will be use ful . As such, over time they’ve added a range of additional features: you can filter the results by language or region; you can narrow the listing down to content type - infographics , videos, interviews; they added the ability to search for influencers on any given topic, reports to compare domains or examine backlinks , by URL or domain. As more new functions have been added, I’ve found myself using and recommending the app ever more frequently.
BuzzSumo is a content search engine that I guarantee will change how you find your content and the way you look at content discovery in general. It is extremely easy to use and yet very powerful, which is why it should be a tool that you get familiar with sooner rather than later.
To be effective as a content marketer you need knowledge and insights. BuzzSumo finds me the popular content, which I can review and decide to share. One advantage of BuzzSumo is that you can see the platforms where content is not being shared much.