If your brand is used to shouting its message on every social channel and wary of joining the digital customer exchange, this webinar is for you. Register here!


June 17, 2015
The new social platform Minds is hoping to establish its own space in the world of social networks by doing the opposite of what most successful social networks do.
minds.com private network
May 17, 2015
AdWeek ran a piece yesterday on the brewing Twitter storm over T-Mobile’s new hashtag campaign designed to bash Verizon. The hashtag, #NeverSettleForVerizon has given birth to a number of Verizon testimonials on Twitter and much back and forth banter. It may be raining, but there is no real storm here.
April 05, 2015
#Emergence is a well known concept in game design. Emergent gameplay comes when players interact with the mechanics of the game creating situations that have not been deliberately designed. This could be deliberate game design or it could be unintentional.
emergence in gamification
November 18, 2014
Do we need gamification, why does it actually exist? Gamification has been born out of one core problem, engagement. People wanted new ways to keep potential users of their content engaged over time.
November 13, 2014
I love coming up with new models and frameworks, I find them really handy and hope that when I share them that others do as well. However, I am also a great believer in not reinventing the wheel!
November 11, 2014
Recently I have been trying to write a few games, just for fun, with my daughter. There are a couple of card games and I am trying to make a single player board game.
October 23, 2014
Learn how a B2B service company generated 276 unique leads using a Facebook Competition.
October 10, 2014
Do you run a small business? Do you use social media to market? Then you probably monitor your competition on it as well. And that's okay! Just remember that there is a right way, and a wrong way, to learn from your competitor's social presence...
August 25, 2014
When it comes to social business, it’s rather easy to believe competition is a very bad thing. After all, it’s not easy collaborating with someone whilst at the same time competing with them.
October 31, 2013
In the information age, operational efficiency is not a key competitive advantage; in fact, it is directly tied to rigidity and inability to adapt to change, which are a huge disadvantage in the new global, connected economy. Flexibility, agility and adaptability are the new competitive advantage.