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When it comes to social business, it’s rather easy to believe competition is a very bad thing. After all, it’s not easy collaborating with someone whilst at the same time competing with them.
In the information age, operational efficiency is not a key competitive advantage; in fact, it is directly tied to rigidity and inability to adapt to change, which are a huge disadvantage in the new global, connected economy. Flexibility, agility and adaptability are the new competitive advantage.
Have you been derailed from your path only to find that your competition is enjoying thriving success? Prevent this from happening and learn from what they're doing.
Instead of being the hot social media leader, it seems you’ve become the caretaker of a stagnant community like the corner bar 10 years past its glory years.
"Much of the commentary has centered on what a successful Google + means for Facebook but I disagree that this is represents a severe near or medium term threat to Facebook. What it does harken is a form of arms race between the two companies that is ultimately good for users."
"Marketing is all about upstaging the competition. To be successful in any marketing campaign you need to have a competitive mentality and the goal to be the best in your defined market. It's the equivalent of being an athlete and playing on a championship team. Here are three ways to play the social media game like a champion."
The author follows up a rant on the stupidity of Twitter as a platform with a list of Twitter's powerful assets. It's all about appropriate use - making contacts, doing research, taking advantage of its portability.
Originally posted on www.findingzuckerman.com, this post will assist individuals in tracking their competition via LinkedIn.