Particularly if you’re just getting started using social media or if you’ve had profiles on a few channels but haven’t really devoted time and energy there, consider examining your competitors’ social media strategies as you shape your own. Competitors’ successes and failures provide shortcuts that will save you enormous time and effort. Not only can you copy the subjects of their most successful posts, you can learn from their mistakes. Imagine the brainwork and time you’ll save!
In news that continues to sound a bit weird even after hearing it a few times, according to Bloomberg, Google recently announced that they will be launching a service for delivering groceries and fresh produce to customers. The service will initially be offered in San Francisco and one other city, and will likely expand to other urban areas in the future.
AdWeek ran a piece yesterday on the brewing Twitter storm over T-Mobile’s new hashtag campaign designed to bash Verizon. The hashtag, #NeverSettleForVerizon has given birth to a number of Verizon testimonials on Twitter and much back and forth banter. It may be raining, but there is no real storm here.
#Emergence is a well known concept in game design. Emergent gameplay comes when players interact with the mechanics of the game creating situations that have not been deliberately designed. This could be deliberate game design or it could be unintentional.
Do you run a small business? Do you use social media to market? Then you probably monitor your competition on it as well. And that's okay! Just remember that there is a right way, and a wrong way, to learn from your competitor's social presence...