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January 04, 2017
Contests can be a great way to boost engagement on social. Here are some key tips and considerations to keep in mind when running a contest promotion.
social media contest
December 07, 2015
T wo recent articles that both deal with the strangely unstable yet temptingly lucrative Chinese market. One deals with the changing Chinese market and how foreign brands are dealing with those changes. The other deals with the potential growth of ad blocking software in the country.
china branding risk
September 16, 2015
Particularly if you’re just getting started using social media or if you’ve had profiles on a few channels but haven’t really devoted time and energy there, consider examining your competitors’ social media strategies as you shape your own. Competitors’ successes and failures provide shortcuts that will save you enormous time and effort. Not only can you copy the subjects of their most successful posts, you can learn from their mistakes. Imagine the brainwork and time you’ll save!
September 08, 2015
In news that continues to sound a bit weird even after hearing it a few times, according to Bloomberg, Google recently announced that they will be launching a service for delivering groceries and fresh produce to customers. The service will initially be offered in San Francisco and one other city, and will likely expand to other urban areas in the future.
June 17, 2015
The new social platform Minds is hoping to establish its own space in the world of social networks by doing the opposite of what most successful social networks do. private network
May 17, 2015
AdWeek ran a piece yesterday on the brewing Twitter storm over T-Mobile’s new hashtag campaign designed to bash Verizon. The hashtag, #NeverSettleForVerizon has given birth to a number of Verizon testimonials on Twitter and much back and forth banter. It may be raining, but there is no real storm here.
April 05, 2015
#Emergence is a well known concept in game design. Emergent gameplay comes when players interact with the mechanics of the game creating situations that have not been deliberately designed. This could be deliberate game design or it could be unintentional.
emergence in gamification
November 18, 2014
Do we need gamification, why does it actually exist? Gamification has been born out of one core problem, engagement. People wanted new ways to keep potential users of their content engaged over time.
November 13, 2014
I love coming up with new models and frameworks, I find them really handy and hope that when I share them that others do as well. However, I am also a great believer in not reinventing the wheel!
November 11, 2014
Recently I have been trying to write a few games, just for fun, with my daughter. There are a couple of card games and I am trying to make a single player board game.