Find your footage. Once you have an approved concept, track down in-the-can footage. There’s plenty of video out there available from stock houses. In our case – with the Cracker Jack’D “Fuel Stories” video series – we contacted Travis Pastrana’s Nitro Circus and purchased extreme sports clips from their arena events at a fraction of the cost of shooting it ourselves.
Immunize your content from sick-of-ads sentiment by making it even better. Update your blogs with new information. Make sure your content is still relevant, interesting, and give your customers and site visitors something useful to take away.
Simple, open stories with a clear hierarchy that is easy to follow. That’s all I want. Great content and content design drive repeat usage and greater engagement. It’s not rocket science, although it should be data-driven.
The work is over. The moment has arrived. As the agency and brand managers sit eagerly watching the media managers, social specialists, ad traffickers, et al. hit 'publish' on their latest creative campaign, the excitement peaks and congratulations are had. And then...nothing. It’s always a slow start, they say, give it time.
How much content do we need to produce before we can just get started? What pieces do I have to create to make this work? And when will I start to see traction on all of this content? These are some of the most common questions I hear when speaking with folks about planning a demand generation-focused marketing approach that is anchored by content.
By now you know that blogging is an essential online marketing tool. The trouble is, your competitors have most likely realized this, too, as have practically all businesses seeking to succeed online. As a result, your market is probably swimming in a torrent of business blogs, all seeking to monopolize their attention and pander to their interests. In such a crowded arena, how do you ensure that your blog gets seen, visited and read by as many potential customers as possible?
How would you rate your content marketing? Do you produce enough content? Frequently enough? Are you hitting your goals? You're not alone if you suspect the whole content marketing thing could be going more smoothly.
In recent years, businesses and marketers have turned their attention to crowdsourcing as a valuable source of user feedback. For a minimal cost, a business can gain feedback from multiple users that can help it refine and perfect its ideas. Crowdsourcing is spreading into other areas, as well. As content has become a more integral part of marketing, professionals are realizing the power of the crowd for generating high-quality, versatile content for each of their online channels. Here are a few tips for using crowdsourced content to ramp up your content marketing strategy.
Are you guest blogging? Perhaps you don’t know how to get started. Or maybe you saw some of the scuttlebutt about guest blogging last year and decided it was a no-no. Make no mistake. The benefits of guest blogging are immense. It will boost your business.
The content marketing engines are primed for the year ahead. According to the 2015 Content Marketing Report, 55% of B2B businesses surveyed are increasing their content marketing budget for 2015. While the financial spigots may be opening, producing quality content may still be a challenge. Time, talent and ideas will still restrict the volume of content that can be generated. To reach their content marketing goals businesses will need to be strategic in their approach. In this blog post we will look at seven smarter ways that you can repurpose content for your website.