We are asked time and again what type of content is good for our employee advocates to share. While there is no precise answer, we have come up with three simple questions to ask yourself to see if the content is suitable sharing.
You really don’t write a blog post to sell. You write to send off your reader along to continue on his journey with a useful little tidbit to help him find his way. Your blog content should help build the reader’s anticipation for the next step in the journey and propel him forward to the next stop, whatever and wherever that may be, on the road to the desired destination – the purchase!
Where can we get ideas for our blog posts or keep up to date with the new findings in our niches? Here I compiled a list of 22 free resources (articles, e-books, print magazines, e-zines, newsletters, etc.) that you can use at no charge.
I recently wrote a blog post on branching content, and now I’d like to explain the solution that will keep your audience happy in terms of content representation. Just for a moment, let’s imagine that all of your clients, regardless of whether they’re desktop or mobile, receive the same content on all platforms. This content is well-designed and properly structured: it works cross-platform. If you want to emphasize certain content for a specific group of users, you can do so effortlessly with the help of adaptive content.
Finding free stock images for commercial use for your website or for your next giveaway can be a pain. Just running a quick search for free stock photos, or royalty-free photos will bring you to tons of deceptive websites that require payment to download any of their images. We've done the dirty work for you and compiled this resource of 20 different sites so you can get free stock images that fall under the Creative Commons Zero license or similar.
Creating content that is relevant, adds value and is SMART, is the sure-fire way to B2B lead generation success. Take a look at this 6 quick but seriously effective steps to make your content marketing super smart, and you’ll be the content queen (or king) bee in no time…
Our patience has taken quite a hit since the invention of Twitter and Facebook where we read in snippets and images. We expect more “snackable content,” that is designed for “simple and flexible audience consumption.”
Not every piece you publish on social media has to be epic. Now that that weight is off your shoulder, you can relax. Don’t get me wrong, publishing epic content is great but you can do it every single time. No one (or business) is ever 100%. There is no need to stress about publishing epic content every time you hit “post” or “publish.”