Recent Posts

How Editorial Content Supplements Your Commercial Content

nsholly
Editorial content enhances your commercial content. A content promotion strategy that incorporates both types and is focused on research can help increase your relevance. And that helps you reach your audience by doing more than just meeting their shopping needs.
How Editorial Content Supplements Your Commercial Content

6 Ways to Turn Your Small Business into a Media Hub

danielnewmanUV
Educate, inspire, communicate and deliver content that is relevant to your business but also has an element of human interest. In order to do this, you need to be strategic in how you connect paid, owned and earned channels in order to build awareness, brand evangelism and of course the Holy Grail, which is best defined as measurable sales.
6 Ways to Turn Your Small Business into a Media Hub

“Above the Fold” in Web Design: Does It Still Apply?

jerrynihen
On the web, “above the fold” represented any content a reader wouldn’t have to scroll to reach. A 2006 study by Jakob Neilsen confirmed this theory brought over by the printed media world. His study found that 77% of visitors won’t scroll—they’ll just view the content above the fold before making a decision and moving elsewhere.
“Above the Fold” in Web Design: Does It Still Apply?

4 Ways Quality Content Improves SEO Rankings

Steve Rayson
To improve search rankings for content, it is no longer good enough to concentrate on the number of links or keywords; quality content is key. Here are some helpful highlights from the SearchMetrics Report, Ranking Factors Study 2014.
4 Ways Quality Content Improves SEO Rankings

How to Write a Great Business Blog Post

maddiegrant
Seems that everyone’s churning out content these days – but that doesn’t mean that everyone knows how to write a really good blog post that grabs interest and keeps it. Here are just a few tips that might just help your blog writing stand out from the crowd.
How to Write a Great Business Blog Post

The Cure for Blogging Procrastination

StanfordSmith
Feeling guilty? Did you fail to publish a post last week? Are you beating yourself up because that ebook, podcast, or product didn’t get launched? I understand how you feel. However, my friend, you need to suck it up.
The Cure for Blogging Procrastination

SMT's Blogging Guide: What We Want to See

mj@socialmediatoday.com
Social Media Today is lucky enough to have dozens of new posts to choose from on a daily basis, but this unfortunately means that we can publish only a fraction of the articles that are submitted. While we can’t respond to individual requests for feedback, we’d like to share some tips that will help raise your chances of being published.
SMT's Blogging Guide: What We Want to See

Social Startups: Bizible Connects All the Dots from Marketing Contributions to Revenue

shaybmoser
“We decided to move up market to replace and expand on the Salesforce for Google AdWords product,” says Aaron Bird, co-founder and CEO of the up-and-coming marketing analytics powerhouse. “We added a number of features so companies can track ALL marketing in Salesforce and match that with revenue.”
Social Startups: Bizible Connects All the Dots from Marketing Contributions to Revenue

How Air Guitar Became a Template for All My Creative Marketing Strategy

Eric Melin
"In late 2012, I embarked on the biggest creative challenge of my life. Ten months later, I would be crowned the World Champion of Air Guitar." Take a cue from the world champion of competitive air guitar, who reverse engineered a winning routine in what has become a template for all creative marketing strategy going forward.
How Air Guitar Became a Template for All My Creative Marketing Strategy

Instagram for Small Businesses: Your New Best Friend

WSS Marketing
Instagram is possibly the new lifeblood of social media platforms for small businesses. Is that overdramatic? Whether you’re brand spanking new to the world of Instagram or have found yourself unsure of how to manage your account, here are some tips to turn you into a small business Instagram marketing guru.
Instagram for Small Businesses: Your New Best Friend