How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!

content

June 30, 2015
Brands today simply don't have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern world of marketing, but consumers today demand increased interaction - i f your brand is n' t able to deliver this type of interaction and transparency, it' s likely that you' ll fall behind the competition. And m ore often than not, the best way to meet such expectations is through content.
How to Overcome Your Biggest Challenges in Content Marketing | Social Media Today
June 23, 2015
If you post on social media, you’re a writer. Being a writer is an important distinction to make. You’re a writer because you publish what you share online for public consumption. Once you press “post” the content is no longer in your hands. And even though you can delete your social media content, as long as someone took a screenshot or shared your content, it will continue to exist. When you begin to think of yourself as a writer, the social media landscape changes. No longer does it seem appropriate to slap content together and see what happens. No, every writer follows a style guide and those who write social media content should follow a stylebook as well.
June 17, 2015
See why "how to" posts, quizzes, and picture lists are among the most-loved posts.
Contagious Content Formats
June 09, 2015
The Social Shake-up is getting underway now. Those of from Falcon Social who are going are eagerly awaiting kickoff. We’ve already taken a look at some of the panels we’re the most excited for. Some of the most intriguing panels will look at topics that our team here at Falcon Social has been thinking about a lot—the importance of communities (Online Community is Bigger and Badder Than Ever), (The Porsche Story: Using Content & Technololgy to Build Passion for an Iconic Brand) and how all of this is happening across a broader mix of channels (From Pinterest and Instagram to Meerkat and Periscope: How to Engage Your Core Audience).
June 09, 2015
Game of Thrones is about to finish for another year, another nine months of waiting to learn the fate of our favourite heros and most-hated villains from Westeros. But why is Game of Thrones such a huge success? Are there any lessons we can take from it in a marketing sense?
What Happens Over Winter – Three Marketing Lessons from Game of Thrones | Social Media Today
June 06, 2015
You value social shares, right? Regardless of other factors, getting more followers has a positive effect and inspiring them to share your content is one of the big reasons to get involved in social media. Social shares are a form of word of mouth marketing, a most valuable commodity at the ultimate price point: free. Here's some notes on how to inspire and compel social sharing of your content.
How to Inspire Readers to Share Your Stuff | Social Media Today
May 30, 2015
Barry Feldman offers a range of excellent tips on writing copy that connects with audiences and, ultimately, converts.
How to Write Copy that Converts: The Customer Comfort Zone | Social Media Today
May 14, 2015
Find your footage. Once you have an approved concept, track down in-the-can footage. There’s plenty of video out there available from stock houses. In our case – with the Cracker Jack’D “Fuel Stories” video series – we contacted Travis Pastrana’s Nitro Circus and purchased extreme sports clips from their arena events at a fraction of the cost of shooting it ourselves.
May 13, 2015
Immunize your content from sick-of-ads sentiment by making it even better. Update your blogs with new information. Make sure your content is still relevant, interesting, and give your customers and site visitors something useful to take away.
Content matters
May 12, 2015
Simple, open stories with a clear hierarchy that is easy to follow. That’s all I want. Great content and content design drive repeat usage and greater engagement. It’s not rocket science, although it should be data-driven.

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