Social media is not just about sharing text updates, links, and photo memes. Video continues to become increasingly more popular, as evidenced by the fast rise in live streaming platforms like Periscope and Blab. If you are interested in incorporating video into your social media strategy, here are the ways to do it and why you should try each.
Creating relevant and seamless content strategy was the subject of our recent # SMTLive discussion with Chad Pollitt of Relevance, Drew Neisser of Renegade and Kristine Vick of SAS, and it was itself revealing of how far we have come in digital story-telling, and how far we still have to go.
While nobody is denying the power of YouTube or Instagram’s video-sharing capabilities, there are other outlets—though substantially less popular or commonplace—worthy of not only being made mention, but actually being used to make real mobile video marketing happen. Still a bit lost? Here are three apps that deserve more credit than they’re currently getting.
Tentpole marketing is about centring your promotional activities around big events. The term was first coined in Hollywood to describe the hype surrounding popular movies, as interest levels peak over opening weekend. In an effort to secure bums on seats, marketers devote big bucks when release dates near, and this spike in engagement is said to represent a tentpole propping a canvas of anticipation.
Marketing works differently now. Push is out. Pull is in. You have to think inbound. Traditional “outbound” marketing tactics that dominated the pre-Google world are now alarmingly ineffective. We all have the power to filter out advertising and we’re not afraid to use it.
“The First-Person Industrial Complex,” an article by Laura Bennet, was published on Slate today about why the first-person essay about trauma has become a mainstay of so many (especially online) media outlets. The article also examines how the economics that undergird the publication of these...
In an era where smart watches exist , connectivity is proving to be crucial for any business to reach and communicate with current and potential customers. One of the most effective ways to connect the brand to consumers is through social media platforms. Here are a few tips for stepping up your social media strategy to improve overall business.
There’s creating good content, and then there’s creating awesome content. The difference I feel lies in the detail. There’s so many ways to amplify your content with actually very little effort but huge results. In an age where content is forever evolving and expanding its grip on the digital world, it’s imperative that brands consistently innovate and stay on top of trends to ensure their company blog can beat the competition.
Ask almost any SEO, or digital marketer in general for that matter, what they want to see in their bounce rates and time on site and you’ll most likely be told: high time on site, low bounce rates. Makes sense, right? If people stay on your website for a long time they must like it. If they don’t bounce right away on any subsequent page view they must like it. Therefore, search engines should be much more likely to reward those attributes in their results pages, right? That’s what conventional wisdom tells us, but I have to question this common way of thinking because not all content is consumed with the same intent.
You’re losing out. And I bet you know it. During the time it takes to read this article for instance, your competitors will probably publish new blog posts, presentations, announce a webinar and who knows what else. Damn. What do they have that you don't? It's not necessarily a bigger team or even a bigger budget. They're just better at recycling the content that they already have. In this post I’ll show you can catch your competitors by doing the same.