Are you using LinkedIn's publishing platform for your long-form content? Did you know there's a LinkedIn editorial calendar, and that following it could boost your chance of being featured on LinkedIn Pulse?
Last year, we did a pretty incredible internal study. And we found some pretty incredible results. In our sample of over 10,000 keywords we monitored daily, we found that 91% of sites that held Page 1 Google rankings were sites that consistently created and shared content. The results spoke for themselves, reiterating that played out but still true slogan: content is king.
Creating timely blog posts on trending topics is essential in establishing a successful blog, but here are some tips on crafting evergreen content as well in order to send traffic and leads for longer periods of time.
SEO isn’t what it used to be, there’s no denying that. Long gone are the days of keyword stuffing and spam links unfairly boosting your search engine rankings. The fact of the matter is if you don’t stay current with Google and their frequent algorithm adjustments, you’ll be on the losing end of trying to boost your content to the top of the Search Engine Results.