You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
We’ve all heard by now the 80-20 rule for Facebook content: 20 percent of content should be created by and unique to your organization while the remaining 80 percent should be shared or curated from other sources. While it is a good rule of thumb approach to content strategy, the real focus here should be on the fact that the majority of your content is ideally from external sources.
How will marketers ever know if the content they are publishing attracts their target audience or surprisingly working better for another generation? Is your digital marketing strategy closing the generational content gap?
The right content can transform ordinary sales professionals into trusted resources, thought leaders and industry experts. In fact, research shows that 74% of buyers choose the sales professional that was first to add value and insight. Although content isn’t a super power, sales professionals can realize significant benefits from putting on their finest capes on and helping save the day for their buyers through their materials.
Be succinct. This is especially important for people who are seeing your content as part of a brand awareness initiative. Keep in mind the length of time required to fully grasp what you are sharing — especially if it requires an immediate action. Use the available data to optimize the length based on previous results that are as audience-specific as possible.
There’s a greater than 4-to-1 chance you’re missing out on a gigantic opportunity to put your content in the path of your prospects. According to the new Social Media Marketing Industry Report, 85% of marketers don’t use SlideShare. In this post, Barry Feldman outlines why you should consider getting started with the presentation platform.
Content curation is a vital facet of strategic social media marketing. Content curation is the practice of discovering, collecting and sharing relevant, high-quality content across your social media channels. A social media presence is no longer optional. If you want your company to be taken s eriously, a presence on at least the big four social networks —Facebook, Twitter , Google+ and LinkedIn—is required. It is important to realize that just having social media accounts is not enough; it is merely the first step to social media success.
Brands today simply don't have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern world of marketing, but consumers today demand increased interaction - i f your brand is n' t able to deliver this type of interaction and transparency, it' s likely that you' ll fall behind the competition. And m ore often than not, the best way to meet such expectations is through content.
If you post on social media, you’re a writer. Being a writer is an important distinction to make. You’re a writer because you publish what you share online for public consumption. Once you press “post” the content is no longer in your hands. And even though you can delete your social media content, as long as someone took a screenshot or shared your content, it will continue to exist. When you begin to think of yourself as a writer, the social media landscape changes. No longer does it seem appropriate to slap content together and see what happens. No, every writer follows a style guide and those who write social media content should follow a stylebook as well.
The Social Shake-up is getting underway now. Those of from Falcon Social who are going are eagerly awaiting kickoff. We’ve already taken a look at some of the panels we’re the most excited for. Some of the most intriguing panels will look at topics that our team here at Falcon Social has been thinking about a lot—the importance of communities (Online Community is Bigger and Badder Than Ever), (The Porsche Story: Using Content & Technololgy to Build Passion for an Iconic Brand) and how all of this is happening across a broader mix of channels (From Pinterest and Instagram to Meerkat and Periscope: How to Engage Your Core Audience).