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content

April 02, 2015
Over the last 10 years, an ecosystem of cloud technology, software and networks has cropped up to make people and brands more successful online. The sheer number is mind numbing. From email platforms and A/B testing to measurement and curation, there’s no shortage of technology. Despite all of this advancement, one thing still holds true – search engines and social media are the perceived gatekeepers of content visibility – and rightfully so. They have been, almost exclusively, for nearly 20 years.
Content Marketing Crossroads
April 01, 2015
Let’s face it: a lot of content out there on the web is dull, boring and humdrum. Such content will never motivate anyone to advance along a conversion funnel or be passed along on social media. Here are some tips for making sure that your BtoB content isn’t “Bland to Boring.”
March 30, 2015
The number one money sinkhole for many website owners comes from outdated content. The problem with outdated copy is that it can be so easy to become inundated by it. The quality of your content is directly related to the quality of your site as a whole. This means that the more outdated content that you have clogging up your website, the less efficiently it performs.
March 26, 2015
The next evolution of Facebook has been uncloaked – earlier this week, reports surfaced indicating that Facebook has been working with some of the world’s largest publishers on deals to have them post content directly to Facebook, in conjunction with material published in their own publications. This would mean users would no longer have to click on a link to read the latest news story, keeping them on-platform longer, and enabling Facebook to capitalise on that attention through ads.
March 26, 2015
Cookie cutter, boilerplate, scraped, copied… whatever you call it, ecommerce content provided by manufacturers and suppliers has been regurgitated all over the Internet. Using this copied text means that your search engine rankings could be suffering, your conversion rate could certainly be improved, and your profits are ultimately suffering.
March 20, 2015
Most websites are built in a fairly linear way, welcoming visitors in through the front door (your homepage or splash page), heading to a series of interior pages, and then moving them slowly to the contact page or contact methods. The user's experience is geared towards this path, and, in some cases, assumes that path in order to get the full effect of the company's brand/branding experience.
March 20, 2015
In just the last couple of weeks marketing consultant and best-selling author, Mark Schaefer , published “ The Content Code: Six essential strategies to ignite your content, your marketing, and your business. ” It takes an in depth look at how brands can overcome content shock in an age of content...
Content Ignition
March 19, 2015
More structure means more freedom for your content. If you’d like to make your content both adaptive and reusable in the future, you need to divide it into meaningful parts. Publishing anything on the Internet means that this piece of content will go to a database where zillions of other articles and webpages are stored. You need to add structure to your content so you don’t lose it and can work with it later.
March 17, 2015
We all know by now that partnering with bloggers is a necessary component to outreach marketing . So now that we’ve got that covered, let’s take it a step further and make sure your earned media from bloggers is actually engaging people. Let’s make sure your earned posts are actually lifting your...
March 16, 2015
You can look up all the different writing tips and tricks, but there might be one thing you’re missing out on – writing intelligent content. I am going to take a look at just what intelligent content is, why you need it, and also focus on some great steps to help you achieve the best content this year.

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