As people all over the world celebrated Earth Day this week, it seemed like an appropriate time to talk about recycling. No, not that kind of recycling, though that is clearly important too. I’m talking about recycling your content on social media.
Responsive website design has changed more than just the way audiences access content. It is also changing the face of content itself. Brands are now able to exercise a far greater degree of control regarding how audiences interact with content. Now that mobile has surpassed desktop, audiences can interact with brands from any location at any time.
By listening to prospects and customers through conversations, social, search, formal research – we can get a clear sense of what business problems they wrestle with long before they need our products. That's what we create content to address.
Spring-cleaning is not only perfect to do around the home, but it is also incredible for your web content. That’s right, you can spring clean your content to make it better and stronger than ever. I am going to give you some excellent tips to spring clean your content.
Over the last 10 years, an ecosystem of cloud technology, software and networks has cropped up to make people and brands more successful online. The sheer number is mind numbing. From email platforms and A/B testing to measurement and curation, there’s no shortage of technology. Despite all of this advancement, one thing still holds true – search engines and social media are the perceived gatekeepers of content visibility – and rightfully so. They have been, almost exclusively, for nearly 20 years.
Let’s face it: a lot of content out there on the web is dull, boring and humdrum. Such content will never motivate anyone to advance along a conversion funnel or be passed along on social media. Here are some tips for making sure that your BtoB content isn’t “Bland to Boring.”
The number one money sinkhole for many website owners comes from outdated content. The problem with outdated copy is that it can be so easy to become inundated by it. The quality of your content is directly related to the quality of your site as a whole. This means that the more outdated content that you have clogging up your website, the less efficiently it performs.
The next evolution of Facebook has been uncloaked – earlier this week, reports surfaced indicating that Facebook has been working with some of the world’s largest publishers on deals to have them post content directly to Facebook, in conjunction with material published in their own publications. This would mean users would no longer have to click on a link to read the latest news story, keeping them on-platform longer, and enabling Facebook to capitalise on that attention through ads.
Cookie cutter, boilerplate, scraped, copied… whatever you call it, ecommerce content provided by manufacturers and suppliers has been regurgitated all over the Internet. Using this copied text means that your search engine rankings could be suffering, your conversion rate could certainly be improved, and your profits are ultimately suffering.