Ask almost any SEO, or digital marketer in general for that matter, what they want to see in their bounce rates and time on site and you’ll most likely be told: high time on site, low bounce rates. Makes sense, right? If people stay on your website for a long time they must like it. If they don’t bounce right away on any subsequent page view they must like it. Therefore, search engines should be much more likely to reward those attributes in their results pages, right? That’s what conventional wisdom tells us, but I have to question this common way of thinking because not all content is consumed with the same intent.
You’re losing out. And I bet you know it. During the time it takes to read this article for instance, your competitors will probably publish new blog posts, presentations, announce a webinar and who knows what else. Damn. What do they have that you don't? It's not necessarily a bigger team or even a bigger budget. They're just better at recycling the content that they already have. In this post I’ll show you can catch your competitors by doing the same.
According to the National Center for Biotechnology Information, the average attention span of a human being has dropped from 12 seconds in 2000 to eight seconds in 2013--one second less than the attention span of a goldfish. The folks at Widen Enterprises have studied how and why marketers should make the most of the 8-second, goldfish-like attention span consumers now have. The key, according to their research, is with images and visual storytelling tactics.
We’ve all heard by now the 80-20 rule for Facebook content: 20 percent of content should be created by and unique to your organization while the remaining 80 percent should be shared or curated from other sources. While it is a good rule of thumb approach to content strategy, the real focus here should be on the fact that the majority of your content is ideally from external sources.
How will marketers ever know if the content they are publishing attracts their target audience or surprisingly working better for another generation? Is your digital marketing strategy closing the generational content gap?
The right content can transform ordinary sales professionals into trusted resources, thought leaders and industry experts. In fact, research shows that 74% of buyers choose the sales professional that was first to add value and insight. Although content isn’t a super power, sales professionals can realize significant benefits from putting on their finest capes on and helping save the day for their buyers through their materials.
Be succinct. This is especially important for people who are seeing your content as part of a brand awareness initiative. Keep in mind the length of time required to fully grasp what you are sharing — especially if it requires an immediate action. Use the available data to optimize the length based on previous results that are as audience-specific as possible.
There’s a greater than 4-to-1 chance you’re missing out on a gigantic opportunity to put your content in the path of your prospects. According to the new Social Media Marketing Industry Report, 85% of marketers don’t use SlideShare. In this post, Barry Feldman outlines why you should consider getting started with the presentation platform.
Content curation is a vital facet of strategic social media marketing. Content curation is the practice of discovering, collecting and sharing relevant, high-quality content across your social media channels. A social media presence is no longer optional. If you want your company to be taken s eriously, a presence on at least the big four social networks —Facebook, Twitter , Google+ and LinkedIn—is required. It is important to realize that just having social media accounts is not enough; it is merely the first step to social media success.
Brands today simply don't have the luxury of sitting back and hoping that their brand identity will be enough to bring customers their way. Not only is transparency increasingly important in the modern world of marketing, but consumers today demand increased interaction - i f your brand is n' t able to deliver this type of interaction and transparency, it' s likely that you' ll fall behind the competition. And m ore often than not, the best way to meet such expectations is through content.