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February 20, 2015
Creating content that is relevant, adds value and is SMART, is the sure-fire way to B2B lead generation success. Take a look at this 6 quick but seriously effective steps to make your content marketing super smart, and you’ll be the content queen (or king) bee in no time…
February 13, 2015
Our patience has taken quite a hit since the invention of Twitter and Facebook where we read in snippets and images. We expect more “snackable content,” that is designed for “simple and flexible audience consumption.”
January 23, 2015
This is a 10-step process to start your blog, and write your first post in 5 minutes.
January 23, 2015
Not every piece you publish on social media has to be epic. Now that that weight is off your shoulder, you can relax. Don’t get me wrong, publishing epic content is great but you can do it every single time. No one (or business) is ever 100%. There is no need to stress about publishing epic content every time you hit “post” or “publish.”
January 22, 2015
I truly believe that social networking is an art form. There’s really no way of saying what makes the perfect post because like artwork, everyone has a different perception! Too often I see marketers turn their social media accounts into the traditional “old-school” advertising channel, using messages that are completely over-thought and not engaging with their customers and/or social media fans & followers!
January 20, 2015
If our content never moves, if it simply sits on a website without any views, shares, and engagement, it has about the same value as the world’s greatest movie script locked from view in a cold, dark vault. The investment in our content is largely wasted. In this post, I will cover 12 “quick hit” structural actions you can take with your content to make it more “shareable.”
January 14, 2015
The secret to successfully building a professional network online is to try and fight that tendency to be impersonal. Instead of selfishly trying to promote your brand or make connections, the key to effective networking is being generous. This post will highlight a few ways that you can combine effective content with a generous attitude to expand and enhance your professional network.
January 14, 2015
There is a good way to take an event your business hosts, like a workshop or seminar, and turn it into a lot of opportunities for SEO. Think of it as a big box of stuff you can unpack, label, and put where it can be used.
January 08, 2015
Facebook continues to adjust the News Feed to favor updates that engage people, reduce click-bait, and minimize tired memes. In other words, Facebook wants brands to write Facebook posts that feel more human. But how do you do that when you’re a marketer? Here are four suggestions.
January 08, 2015
Many business owners don’t blog because it can be hard to think of a steady stream of topics to write about if you’re not used to writing. The good news is that there are ideas all around you; you just have to know where to look. Here are 16 ideas to get you started.