The next evolution of Facebook has been uncloaked – earlier this week, reports surfaced indicating that Facebook has been working with some of the world’s largest publishers on deals to have them post content directly to Facebook, in conjunction with material published in their own publications. This would mean users would no longer have to click on a link to read the latest news story, keeping them on-platform longer, and enabling Facebook to capitalise on that attention through ads.
Cookie cutter, boilerplate, scraped, copied… whatever you call it, ecommerce content provided by manufacturers and suppliers has been regurgitated all over the Internet. Using this copied text means that your search engine rankings could be suffering, your conversion rate could certainly be improved, and your profits are ultimately suffering.
Most websites are built in a fairly linear way, welcoming visitors in through the front door (your homepage or splash page), heading to a series of interior pages, and then moving them slowly to the contact page or contact methods. The user's experience is geared towards this path, and, in some cases, assumes that path in order to get the full effect of the company's brand/branding experience.
In just the last couple of weeks marketing consultant and best-selling author, Mark Schaefer , published “ The Content Code: Six essential strategies to ignite your content, your marketing, and your business. ” It takes an in depth look at how brands can overcome content shock in an age of content...
More structure means more freedom for your content. If you’d like to make your content both adaptive and reusable in the future, you need to divide it into meaningful parts. Publishing anything on the Internet means that this piece of content will go to a database where zillions of other articles and webpages are stored. You need to add structure to your content so you don’t lose it and can work with it later.
We all know by now that partnering with bloggers is a necessary component to outreach marketing . So now that we’ve got that covered, let’s take it a step further and make sure your earned media from bloggers is actually engaging people. Let’s make sure your earned posts are actually lifting your...
You can look up all the different writing tips and tricks, but there might be one thing you’re missing out on – writing intelligent content. I am going to take a look at just what intelligent content is, why you need it, and also focus on some great steps to help you achieve the best content this year.
I covered content operations through the lens of the “ 4Ps of Content Marketing ”, a framework I had created. I received a lot of questions in response to my comment about taking a piece of content and extending the life and reach of that idea. Due to the interest in this topic (and the audio challenges on my end at the end of our session), I started a list using long-form content, such as a white paper or brochure, as the inspiration. Of course, your options will vary depending on your budget, time and resources.
A successful marketing content lifecycle is all about nurturing. Not just with your leads, but your content too. Unfortunately many companies approach their content marketing with a “one and done” approach. This is not how successful marketers garner engagement. It’s imperative to understand where...
We are asked time and again what type of content is good for our employee advocates to share. While there is no precise answer, we have come up with three simple questions to ask yourself to see if the content is suitable sharing.