Recent Posts

Does Your Content Team Need Ghostwriters? [SLIDESHARE]

NicoleKarlis
If you're experiencing a scary change in behavior with your team of in-house content writers, they could be feeling tired and running thin from an overload of content projects. This means it's time to get outside help — possibly from a creative group of immortals. Check out to this SlideShare to see if you're seeing the signs.
Does Your Content Team Need Ghostwriters? [SLIDESHARE]

Attention-Getting Secrets of the Best Content Marketers

rsj8000
Every day, we are inundated with thousands of pieces of content. How can marketers create content that is memorable and cuts through the clutter?
Attention-Getting Secrets of the Best Content Marketers

Don’t Fear the Editor: 7 Keys to Editing Success

Emily Gaines Buchler
Ever been discouraged by the red ink your editor put all over your first draft? Here, discover how to nail your next draft by learning the 7 things that a good content editor looks for in a piece of writing.
Don’t Fear the Editor: 7 Keys to Editing Success

Goof-Proof Recipe Yields Amazing Social Media Content

BeckyGaylord
This post gives a recipe for amazing social media content. Actually, it gives the ingredients. You can tailor the measurements and adjust the seasonings, to taste!
Goof-Proof Recipe Yields Amazing Social Media Content

Creating Appetizing Content for Social Media

ShanaPilewski
Any successful restaurateur will tell you that no matter how amazing the food may be, if it’s not served properly, the customer isn’t going to be receptive. The same goes for connecting with your audience through content on social media: It has to be presented in a way that makes it appetizing to your audience.
Creating Appetizing Content for Social Media

Sales Copywriting for Social Media Without Being Too Salesy

CopyDojo
If you’re using social media to build a brand, you have to focus on creating value for your audience, and answering what’s in it for them. Social media is where you connect, not where you close. It’s that simple.
Sales Copywriting for Social Media Without Being Too Salesy

Great Copywriting in Action: Iron Man

expresswriters
Here's what Iron Man can teach you about great copywriting.
Great Copywriting in Action: Iron Man

Content Marketers: Why Aren't You Citing?

JeremyBoudinet
Using content marketing to build exposure and credibility for your growing company? Don’t go Rambo. Here are 3 compelling reasons to cite relevant outside parties in your company blog and similar content.
Content Marketers: Why Aren't You Citing?

3 Ways Content Marketers Can Stay Inspired

BrennanGirdler
Content marketing is an interesting industry because it’s people like you — marketers, social media admins, etc. — who speak for and lead the business. How did you learn about the importance and later decline of Google Authorship? From authoritative authors on sites like this who monitor the ins and outs of online marketing trends.
3 Ways Content Marketers Can Stay Inspired

Great Copywriting in Action: Star Wars Isn't Just For Geeks

expresswriters
Regardless of whether you’re a sci-fi geek, a science fiction nerd, or a not-so-big fan of intergalactic fiction, you know exactly what we’re talking about when you see the title Star Wars.
Great Copywriting in Action: Star Wars Isn't Just For Geeks