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November 30, 2015
As a rule, copywriters write for money. You won’t find many hobbyists. Bring a person’s livelihood into a thing—like writing—and people tend to get smart fast. So, following that logic—if you want to learn how to write smart, talk to a copywriter.
November 02, 2015
The opportunity, or desire, or even perceived need to change things and try things and re-do things is stronger in some creative types than in others. Some people can — and will — just keep noodling things forever if you let them. Maybe until you tell them to stop. Maybe until you insist.
October 23, 2015
Warns S hirley Florence, a Professor of English at Dubuque Community College: “Words that sound the same but are spelled differently -- homonyms -- are a real stumbling block for writers in all areas, from student papers to blogs to marketing. It’s amazing, and sad, how often you can use the wrong word that sounds right.”
October 20, 2015
Once upon a time, not too long ago, I wanted to write the perfect blog post. I wanted to write the most shareable, clickable, readable, memorable post that I could. But how?
September 11, 2015
A lot of writers wish they would write more like Hemingway. And now there is an app for that.
August 03, 2015
In my house, every surface owns a pile of books. Maybe two...maybe three...sometimes four or five or six different books (yes, I know I have a problem). What I've come to recognize through my voracious appetite for reading, though, is that the books I love most are often those where the world within becomes tangible as I turn the pages. How does an author do that, create a world you can see in your head just by writing words on a page? Sometimes it's as simple as changing out "Margot felt scared" for the sentence "Margot's heart thudded against her ribs and she gasped for air." It's the difference between telling and showing, and it can take a long time for writers to master the art of the latter - whether we're writing fiction or copy for websites or social media posts. Writing is writing.
July 22, 2015
In his most famous TEDx speech, “The Art of Innovation,” former Apple chief evangelist Guy Kawasaki outlined why businesses should ditch wordy, meaningless mission statements and define themselves with a two- or three-word corporate “mantra” explaining their unique contribution to the world. To...
Why Your Content Marketing Program Needs a Mantra
July 20, 2015
Social media marketing relies, to some extent, on freelance writers. Writers are the most common kind of freelance worker in the US. How well does the freelance market treat freelance writers? And if your company employs them, do you treat them as well as other companies? Or maybe better?
July 16, 2015
Social networks differ in terms of their offerings and services, but they all have one thing in common: words. The right caption or call-to-action is more than just the icing on the cake, it’s the moment of connection between user to user. That's why it’s crucial to know how to write well for each of the mediums.
copywriting infographic
July 13, 2015
What qualities does good writing have? Whether you are reading a book or a Facebook post, good writing is easy to understand and it grabs you with an idea or an emotion. Sadly, there’s a lot of bad writing out there, especially on social media. There are several qualities that good writing has and when you’re creating content, you should consider them.