If your brand is used to shouting its message on every social channel and wary of joining the digital customer exchange, this webinar is for you. Register here!


August 03, 2015
In my house, every surface owns a pile of books. Maybe two...maybe three...sometimes four or five or six different books (yes, I know I have a problem). What I've come to recognize through my voracious appetite for reading, though, is that the books I love most are often those where the world within becomes tangible as I turn the pages. How does an author do that, create a world you can see in your head just by writing words on a page? Sometimes it's as simple as changing out "Margot felt scared" for the sentence "Margot's heart thudded against her ribs and she gasped for air." It's the difference between telling and showing, and it can take a long time for writers to master the art of the latter - whether we're writing fiction or copy for websites or social media posts. Writing is writing.
July 22, 2015
In his most famous TEDx speech, “The Art of Innovation,” former Apple chief evangelist Guy Kawasaki outlined why businesses should ditch wordy, meaningless mission statements and define themselves with a two- or three-word corporate “mantra” explaining their unique contribution to the world. To...
Why Your Content Marketing Program Needs a Mantra
July 20, 2015
Social media marketing relies, to some extent, on freelance writers. Writers are the most common kind of freelance worker in the US. How well does the freelance market treat freelance writers? And if your company employs them, do you treat them as well as other companies? Or maybe better?
July 16, 2015
Social networks differ in terms of their offerings and services, but they all have one thing in common: words. The right caption or call-to-action is more than just the icing on the cake, it’s the moment of connection between user to user. That's why it’s crucial to know how to write well for each of the mediums.
copywriting infographic
July 13, 2015
What qualities does good writing have? Whether you are reading a book or a Facebook post, good writing is easy to understand and it grabs you with an idea or an emotion. Sadly, there’s a lot of bad writing out there, especially on social media. There are several qualities that good writing has and when you’re creating content, you should consider them.
June 18, 2015
How do you identify a great copywriter? Is it their knowledge of the subject? Their ability to tell stories? Their grammatical abilities? In this post, Barry Feldman looks at the key qualities and traits brands should consider when hiring a writer - and what to look out for to avoid problems.
20 Signs Your Web Content Writer Won't Cut Through the Crap | Social Media Today
June 08, 2015
There's no such thing as boring industries, only boring copywriting.
boring copywriting
June 03, 2015
The effectiveness of direct response advertising depends on persuasive copy and attractive imagery.
Direct response advertising on social media
May 30, 2015
Barry Feldman offers a range of excellent tips on writing copy that connects with audiences and, ultimately, converts.
How to Write Copy that Converts: The Customer Comfort Zone | Social Media Today
May 13, 2015
Google doesn’t disclose specifics about how it ranks web content. It tells us it uses over 200 criterion, but the ranking algorithm itself is a well-kept secret. For that reason and others, SEO copywriting best practices can’t and don’t guarantee a top ranking in Google’s search results. Nor can they promise a high conversion or click-thru rate.