Recent Posts

Create Content to Lead

Edwin Huertas
In his industry-rocking book, “The New Rules of Marketing & PR,” David Meerman Scott shares this insight: “Anybody who wants to be the leader has to have news coming out.” Or information. Regardless of whether you create a continuous stream of news about your company or industry, or whether you write a ton of feature articles and blog posts, the important thing is that you create a continuous stream of content.
Create Content to Lead

Maximize Your Content’s Potency: Re-Use and Recycle

Edwin Huertas
As many of us have learned - it's not always easy to supply your audience with good useful content on a daily basis. Writing articles can take up quite a bit of your time. It could also become an expensive part of your marketing efforts if you outsource the work. Luckily for us we can recycle content.
Maximize Your Content’s Potency: Re-Use and Recycle

Top 10 List: How to Communicate Like a Human Being (Instead of a Marketer)

Eric Roach
Here's how to survive the current explosion in social media shares. Eric Roach, EveryoneSocial, shares his !0 Top Tips for marketing online like a pro.
Top 10 List: How to Communicate Like a Human Being (Instead of a Marketer)

Blogging Checklist: Write Awesome Blogs and Get Them Found

CJung
More signal, less noise. Start writing awesome blogs that break through and get found with this comprehensive Blogging Checklist for Wordpress and Yoast users.
Blogging Checklist: Write Awesome Blogs and Get Them Found

Skyscraper Technique Your Way to More Customers

threadyblock
You’ve seen them, I’ve seen them, and we’ve all seen them. From corporate blogs, to personal blogs to blogs on ecommerce sites, it’s the dreaded content drought. Blogs that start off with a bang, fall off a cliff when suddenly no content gets published anymore. Here is a great technique to get over your writers block and ensure your content is engaging and shareable.
Skyscraper Technique Your Way to More Customers

Does Your Content Team Need Ghostwriters? [SLIDESHARE]

NicoleKarlis
If you're experiencing a scary change in behavior with your team of in-house content writers, they could be feeling tired and running thin from an overload of content projects. This means it's time to get outside help — possibly from a creative group of immortals. Check out to this SlideShare to see if you're seeing the signs.
Does Your Content Team Need Ghostwriters? [SLIDESHARE]

Attention-Getting Secrets of the Best Content Marketers

rsj8000
Every day, we are inundated with thousands of pieces of content. How can marketers create content that is memorable and cuts through the clutter?
Attention-Getting Secrets of the Best Content Marketers

Don’t Fear the Editor: 7 Keys to Editing Success

Emily Gaines Buchler
Ever been discouraged by the red ink your editor put all over your first draft? Here, discover how to nail your next draft by learning the 7 things that a good content editor looks for in a piece of writing.
Don’t Fear the Editor: 7 Keys to Editing Success

Goof-Proof Recipe Yields Amazing Social Media Content

BeckyGaylord
This post gives a recipe for amazing social media content. Actually, it gives the ingredients. You can tailor the measurements and adjust the seasonings, to taste!
Goof-Proof Recipe Yields Amazing Social Media Content

Creating Appetizing Content for Social Media

ShanaPilewski
Any successful restaurateur will tell you that no matter how amazing the food may be, if it’s not served properly, the customer isn’t going to be receptive. The same goes for connecting with your audience through content on social media: It has to be presented in a way that makes it appetizing to your audience.
Creating Appetizing Content for Social Media