Once you are comfortable with your distinctive brand, it is time to market yourself. Show up at networking events. And don’t underestimate the power of online networking- social media is not only useful for marketing yourself, but also an effective tool to help you connect with peers in your industry. Jump on hashtag conversations on Twitter- #FreelancerLife is a popular one that resonates with independent workers.
There is no excuse in plagiarism. It is a serious offense that disrespects the person whose work you tried to pass off as yours. Plagiarism occurs on all fields of publication. But this ingenious practice is common among writers. It is all too easy to manipulate a set of words and make them your own. But the responsibility falls on you as the author, whether or not you overlooked copying an existing text to your book or article. Any action taken against your wrongdoing will still come at your expense.
A lot of marketers I have interacted with tend to spend a lot of their resources - time, money, brain power - on creating beautiful, artistic photographs to upload on Instagram. What they, surprisingly, ignore completely are the captions.
In the past, I’ve written various blogs about where you can get some great copywriting inspiration all the way from famous authors to TV shows and movies. Now, I want to look at different companies both large and small that have a great, successful social media presence, giving you the chance to see great campaigns out in the wild.
Changes in social media trends encourage brands to innovate and implement cutting edge technology to get their message across. Many brands have been using social media as a large part of their strategy, but it is important that your efforts don’t go stale. Keeping up with trends and reinventing your content strategy is important if you want to stay fresh and relevant in our quickly evolving digital landscape.
Writing delicious, engaging copy is no easy feat, particularly for small business owners. But if you’re about to design a new website or think your current content needs refreshing, stop. Think. And think again.