Recent Posts

How Smiling Can Increase Your Facebook Reach

Anthony Bosschem
I always wonder: Should I entice our audience with a thought-provoking question? Or cut to the chase with a bold statement, ending with an exclamation mark?
How Smiling Can Increase Your Facebook Reach

What Type Of Content Creator Are You? A Visual Guide To Your Copywriting Identity

Julie Neidlinger
We spend a fair share of time talking about the different types of content you could create. Lists. Infographics. Video. Interviews. That seems to be the pressing question for busy content marketers: what kind of content should I create? But what if your content were like a blood type, and there were some people who were better matched for one kind of content over another?
What Type Of Content Creator Are You? A Visual Guide To Your Copywriting Identity

Why Marketers Should Use Content Writing Services

NicoleKarlis
It's not always feasible to perform each step of a content strategy in-house. Sometimes, simply cutting out the writing process by using a content writing service can make all the difference in your budget and schedule.
Why Marketers Should Use Content Writing Services

Six Fast Ways to Improve Your B2B Copy

cryan
Every few months I get the urge to focus my blog post on the subject of copywriting – specifically, how to write B2B copy that achieve the intended results. I do this not only to help the readers of my blog, but also because I need the useful reminders myself on how to communicate in the most effective manner. Here are six ways to improve your B2B copy and drive stronger results.
Six Fast Ways to Improve Your B2B Copy

10 Copywriting Tips to Drive More Engagement on Social Media

Sendible
No one clicks on your links. No one comments on your posts or shares them. Why? There are a number of possible reasons, but the most likely is that your copy sucks. Fortunately, when it comes to raising the engagement level on your social media posts, the answers are as old as human psychology and advertising in general. The concepts are the same, even if the medium has changed and a few tweaks are necessary.
10 Copywriting Tips to Drive More Engagement on Social Media

Create Content to Lead

Edwin Huertas
In his industry-rocking book, “The New Rules of Marketing & PR,” David Meerman Scott shares this insight: “Anybody who wants to be the leader has to have news coming out.” Or information. Regardless of whether you create a continuous stream of news about your company or industry, or whether you write a ton of feature articles and blog posts, the important thing is that you create a continuous stream of content.
Create Content to Lead

Maximize Your Content’s Potency: Re-Use and Recycle

Edwin Huertas
As many of us have learned - it's not always easy to supply your audience with good useful content on a daily basis. Writing articles can take up quite a bit of your time. It could also become an expensive part of your marketing efforts if you outsource the work. Luckily for us we can recycle content.
Maximize Your Content’s Potency: Re-Use and Recycle

Top 10 List: How to Communicate Like a Human Being (Instead of a Marketer)

Eric Roach
Here's how to survive the current explosion in social media shares. Eric Roach, EveryoneSocial, shares his !0 Top Tips for marketing online like a pro.
Top 10 List: How to Communicate Like a Human Being (Instead of a Marketer)

Blogging Checklist: Write Awesome Blogs and Get Them Found

CJung
More signal, less noise. Start writing awesome blogs that break through and get found with this comprehensive Blogging Checklist for Wordpress and Yoast users.
Blogging Checklist: Write Awesome Blogs and Get Them Found

Skyscraper Technique Your Way to More Customers

threadyblock
You’ve seen them, I’ve seen them, and we’ve all seen them. From corporate blogs, to personal blogs to blogs on ecommerce sites, it’s the dreaded content drought. Blogs that start off with a bang, fall off a cliff when suddenly no content gets published anymore. Here is a great technique to get over your writers block and ensure your content is engaging and shareable.
Skyscraper Technique Your Way to More Customers