You can have a Facebook page, a Twitter account, and even a LinkedIn business profile, but there’s no point in running a social media campaign if it’s not designed to drive leads to your business. Learn more in the eBook.Download now!
In his most famous TEDx speech, “The Art of Innovation,” former Apple chief evangelist Guy Kawasaki outlined why businesses should ditch wordy, meaningless mission statements and define themselves with a two- or three-word corporate “mantra” explaining their unique contribution to the world. To...
Social media marketing relies, to some extent, on freelance writers. Writers are the most common kind of freelance worker in the US. How well does the freelance market treat freelance writers? And if your company employs them, do you treat them as well as other companies? Or maybe better?
Social networks differ in terms of their offerings and services, but they all have one thing in common: words. The right caption or call-to-action is more than just the icing on the cake, it’s the moment of connection between user to user. That's why it’s crucial to know how to write well for each of the mediums.
What qualities does good writing have? Whether you are reading a book or a Facebook post, good writing is easy to understand and it grabs you with an idea or an emotion. Sadly, there’s a lot of bad writing out there, especially on social media. There are several qualities that good writing has and when you’re creating content, you should consider them.
How do you identify a great copywriter? Is it their knowledge of the subject? Their ability to tell stories? Their grammatical abilities? In this post, Barry Feldman looks at the key qualities and traits brands should consider when hiring a writer - and what to look out for to avoid problems.
Google doesn’t disclose specifics about how it ranks web content. It tells us it uses over 200 criterion, but the ranking algorithm itself is a well-kept secret. For that reason and others, SEO copywriting best practices can’t and don’t guarantee a top ranking in Google’s search results. Nor can they promise a high conversion or click-thru rate.
The key to SEO copywriting success surprises a lot of people. They usually expect a lengthy and technical answer. While there is an element of truth to that, the real key lies in: knowing your audience and giving them the information they want and need. The rest is all how-to information – how to lay it all out your content so you maximize your findability and ranking potential with search engines.