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copywriting

April 16, 2016
There’s little you’ll do in marketing that’s more important than your website . It’s crucial that your website copy be clear, concise, memorable, and engaging.
How to Write Your Own Website Copy (But Please Don't) | Social Media Today
April 14, 2016
Do you suffer from content cringe? Imposter syndrome? Any other range of reasons/excuses as to why you can't create content? Here are some tips to get you going.
March 21, 2016
What is the essential ingredient of great copywriting? Barry Feldman put this question to 27 of the industry's best - here are their responses.
 27 Experts Riff On the Essential Ingredient of Great Copywriting | Social Media Today
February 15, 2016
Barry Feldman shares with you on-the-ground copywriting lessons.
November 30, 2015
As a rule, copywriters write for money. You won’t find many hobbyists. Bring a person’s livelihood into a thing—like writing—and people tend to get smart fast. So, following that logic—if you want to learn how to write smart, talk to a copywriter.
November 02, 2015
The opportunity, or desire, or even perceived need to change things and try things and re-do things is stronger in some creative types than in others. Some people can — and will — just keep noodling things forever if you let them. Maybe until you tell them to stop. Maybe until you insist.
October 23, 2015
Warns S hirley Florence, a Professor of English at Dubuque Community College: “Words that sound the same but are spelled differently -- homonyms -- are a real stumbling block for writers in all areas, from student papers to blogs to marketing. It’s amazing, and sad, how often you can use the wrong word that sounds right.”
October 20, 2015
Once upon a time, not too long ago, I wanted to write the perfect blog post. I wanted to write the most shareable, clickable, readable, memorable post that I could. But how?
September 11, 2015
A lot of writers wish they would write more like Hemingway. And now there is an app for that.
August 03, 2015
In my house, every surface owns a pile of books. Maybe two...maybe three...sometimes four or five or six different books (yes, I know I have a problem). What I've come to recognize through my voracious appetite for reading, though, is that the books I love most are often those where the world within becomes tangible as I turn the pages. How does an author do that, create a world you can see in your head just by writing words on a page? Sometimes it's as simple as changing out "Margot felt scared" for the sentence "Margot's heart thudded against her ribs and she gasped for air." It's the difference between telling and showing, and it can take a long time for writers to master the art of the latter - whether we're writing fiction or copy for websites or social media posts. Writing is writing.

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