Recent Posts

Goof-Proof Recipe Yields Amazing Social Media Content

BeckyGaylord
This post gives a recipe for amazing social media content. Actually, it gives the ingredients. You can tailor the measurements and adjust the seasonings, to taste!
Goof-Proof Recipe Yields Amazing Social Media Content

Creating Appetizing Content for Social Media

ShanaPilewski
Any successful restaurateur will tell you that no matter how amazing the food may be, if it’s not served properly, the customer isn’t going to be receptive. The same goes for connecting with your audience through content on social media: It has to be presented in a way that makes it appetizing to your audience.
Creating Appetizing Content for Social Media

Sales Copywriting for Social Media Without Being Too Salesy

CopyDojo
If you’re using social media to build a brand, you have to focus on creating value for your audience, and answering what’s in it for them. Social media is where you connect, not where you close. It’s that simple.
Sales Copywriting for Social Media Without Being Too Salesy

Great Copywriting in Action: Iron Man

expresswriters
Here's what Iron Man can teach you about great copywriting.
Great Copywriting in Action: Iron Man

Content Marketers: Why Aren't You Citing?

JeremyBoudinet
Using content marketing to build exposure and credibility for your growing company? Don’t go Rambo. Here are 3 compelling reasons to cite relevant outside parties in your company blog and similar content.
Content Marketers: Why Aren't You Citing?

3 Ways Content Marketers Can Stay Inspired

BrennanGirdler
Content marketing is an interesting industry because it’s people like you — marketers, social media admins, etc. — who speak for and lead the business. How did you learn about the importance and later decline of Google Authorship? From authoritative authors on sites like this who monitor the ins and outs of online marketing trends.
3 Ways Content Marketers Can Stay Inspired

Great Copywriting in Action: Star Wars Isn't Just For Geeks

expresswriters
Regardless of whether you’re a sci-fi geek, a science fiction nerd, or a not-so-big fan of intergalactic fiction, you know exactly what we’re talking about when you see the title Star Wars.
Great Copywriting in Action: Star Wars Isn't Just For Geeks

Have You Seen This Copywriting Mistake on Twitter?

CopyDojo
Imagine you’re at a social event. You walk in the door and someone introduces themselves to you. As soon as you introduce yourself, they launch into their sales pitch.
Have You Seen This Copywriting Mistake on Twitter?

Powerful Words That Will Help You Turn Everyday Copy Into Conversions [INFOGRAPHIC]

Irfan Ahmad
Creating persuasive copy is no easy task. Like any other marketing job, you need to rely on your skills, experience, and tools. However, you might be surprised by how effective certain deceptively simple words can be.
Powerful Words That Will Help You Turn Everyday Copy Into Conversions [INFOGRAPHIC]

25 Copywriting Mistakes Website Owners Make

expresswriters
Picture this: it’s your best friend’s wedding. The two of you have been best buddies since grade school. You’ve been through it all. You’ve seen each other weather the best and worst of what life has thrown your respective ways...
25 Copywriting Mistakes Website Owners Make