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Facebook Passes 2 Billion Monthly Active Users, Adds Tools to Celebrate
Facebook Adds New Tools and Visual Effects to Messenger Video Chats
Facebook Beacons: Growing Your Audience for Free
Facebook's Testing a New Option to Add Text to Cover Photos on Pages
YouTube Reports Updated User Count, 'VR 180' and Vertical Video Support
Instagram's Developing a New Lists Feature for Private Sharing
LinkedIn Adds Extra Insights to 'Profile Views' Data, Including Keywords Used to Find You
Facebook's Adding New Profile Image Tools to Protect Users from Identity Theft and Misuse
Facebook Announces New Tools for Groups, Updated Mission Statement
4 Ways to Make Your Website Less Boring
Mastering Millennial Marketing With User-Generated Content
10 Things That Make Your Online Presence Look Less Professional
3 Tools to Help Facilitate Content Co-Creation with Niche Experts
4 Fundamental Tips to Help Maximize Your Social Media Marketing Process
Why is Word of Mouth Marketing so Important?
5 Video Marketing Tips to Boost Your Exposure
8 of the Best Tools for Spying on Your Competitors
A Complete Guide to Snapchat's Ad Options
TECHNOLOGY & DATA
How the iPhone Changed Visual Communication [Infographic]
14 Must-Have Windows Tools for Social Media Marketers [Infographic]
The Top U.S. Media Publishers on Social Media - May 2017
eCommerce Revolutionized Shopping and It’s Going to Do It Again with Virtual Reality [Infographic]
The Evolution of Apps – And What's Coming Next [Infographic]
15 Free Tools to Help Track and Improve SEO Performance [Infographic]
How Speed Affects Your Website [Infographic]
Mary Meeker Internet Trends Report 2017 – The Outlook for Social and Digital Marketing
Privacy Shield and the Impact of Data Transparency and Security for Social Media Professionals
Tech and Innovation
Facebook Adds 'Family Targeting' to Ad Products, Enabling New Focus Options
Facebook Adds New Functionality to M Virtual Assistant, Expanding Use Case for Bots
68 Ways to Get More Views on YouTube [Infographic]
The Social Trifecta: Optimizing Owned, Earned and Paid Social Media [Infographic]
Facebook Adds New Display Options for Dynamic Ads to Improve Retargeting
Pinterest Adds Two-Factor Authentication for an Important Layer of Extra Security
Here Are 7 Reasons Why Content is Still King in 2017 [Infographic]
How to Add More Emotion to Your Social Media Videos
How Niche Blogging Moves the Needle at ANSYS [Podcast]
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5 Keys to Creating an Effective About Page
March 23, 2017
Your website's “About Page” will be one of the most highly visited elements, and as such, it needs to stand out.
12 Word Power Pointers for Writing Marketing Content
March 01, 2017
The effectiveness of your content is not simply about what you say, but how you say it.
Copywriter vs. Content Writer: Skills, Writing Fees and Expectations
December 08, 2016
What's the difference between a content writer and a copywriter? Barry Feldman explains in this post.
4 Tips on Writing Better Short Copy for Social Media
December 02, 2016
Writing short copy is hard, maybe even harder than longer pieces.
The 5 Golden Rules of SEO in 2016 [Infographic]
May 17, 2016
What does the path to better organic SEO look like? Contributor Jeff Rum explores the search engine landscape in this post.
How to Write Your Own Website Copy (But Please Don’t)
April 16, 2016
There’s little you’ll do in marketing that’s more important than your website . It’s crucial that your website copy be clear, concise, memorable, and engaging.
This is How to Cure Content Cringe: 4 Quick Reminders
April 14, 2016
Do you suffer from content cringe? Imposter syndrome? Any other range of reasons/excuses as to why you can't create content? Here are some tips to get you going.
27 Experts Riff On the Essential Ingredient of Great Copywriting
March 21, 2016
What is the essential ingredient of great copywriting? Barry Feldman put this question to 27 of the industry's best - here are their responses.
Sharpen Your Copywriting Skills: 125 Quick Tips
February 15, 2016
Barry Feldman shares with you on-the-ground copywriting lessons.
8 Copywriters Share 8 Secrets to Creating Content Like a Pro
November 30, 2015
As a rule, copywriters write for money. You won’t find many hobbyists. Bring a person’s livelihood into a thing—like writing—and people tend to get smart fast. So, following that logic—if you want to learn how to write smart, talk to a copywriter.