How do successful organizations streamline their social management? Can one tool really do it all? We'll answer these questions and more on the next #SMTlive webinar. Register now!


June 18, 2015
How do you identify a great copywriter? Is it their knowledge of the subject? Their ability to tell stories? Their grammatical abilities? In this post, Barry Feldman looks at the key qualities and traits brands should consider when hiring a writer - and what to look out for to avoid problems.
20 Signs Your Web Content Writer Won't Cut Through the Crap | Social Media Today
June 08, 2015
There's no such thing as boring industries, only boring copywriting.
boring copywriting
June 03, 2015
The effectiveness of direct response advertising depends on persuasive copy and attractive imagery.
Direct response advertising on social media
May 30, 2015
Barry Feldman offers a range of excellent tips on writing copy that connects with audiences and, ultimately, converts.
How to Write Copy that Converts: The Customer Comfort Zone | Social Media Today
May 13, 2015
Google doesn’t disclose specifics about how it ranks web content. It tells us it uses over 200 criterion, but the ranking algorithm itself is a well-kept secret. For that reason and others, SEO copywriting best practices can’t and don’t guarantee a top ranking in Google’s search results. Nor can they promise a high conversion or click-thru rate.
May 11, 2015
The key to SEO copywriting success surprises a lot of people. They usually expect a lengthy and technical answer. While there is an element of truth to that, the real key lies in: knowing your audience and giving them the information they want and need. The rest is all how-to information – how to lay it all out your content so you maximize your findability and ranking potential with search engines.
April 22, 2015
What makes blog and social media posts more engaging than a post of similar content quality? Is it that the author is more trusted? When we see a post appear in our stream on, say, Google Plus, do we read because of who wrote it, or because of something else? Reputation is a factor, no doubt, but the structure of a post is more important - especially if you are new to the poster, or the poster is new to that particular social platform. How do you structure a post? Whether it is a blog or social media post, the basics are pretty much the same. Read on to learn the anatomy of a social post.
April 06, 2015
How long should a blog post be? How long is too long? How short is too short? How will either affect SEO and the likelihood that your post will be read?
April 03, 2015
Once you are comfortable with your distinctive brand, it is time to market yourself. Show up at networking events. And don’t underestimate the power of online networking- social media is not only useful for marketing yourself, but also an effective tool to help you connect with peers in your industry. Jump on hashtag conversations on Twitter- #FreelancerLife is a popular one that resonates with independent workers.
March 24, 2015
There is no excuse in plagiarism. It is a serious offense that disrespects the person whose work you tried to pass off as yours. Plagiarism occurs on all fields of publication. But this ingenious practice is common among writers. It is all too easy to manipulate a set of words and make them your own. But the responsibility falls on you as the author, whether or not you overlooked copying an existing text to your book or article. Any action taken against your wrongdoing will still come at your expense.